This paper describes the four year quest which has been undertaken to design and develop a scient... more This paper describes the four year quest which has been undertaken to design and develop a scientifically based and grounded practical guide, named the 3CI Protocol, for management on ‘how to’ involve customers in the process of co-creation in innovations. The research was conducted to fulfill the increasing need in organizations to involve their customers in NPD or NSD, but who are lacking or insufficiently familiar with the appropriate aspects of this involvement. In particular, the 3CI Protocol addresses questions such as when to involve customers in co-creation, which customers to involve, the requirements to effectively involve them, and the procedures, methods and techniques to do this. The paper highlights the research findings.
The transition into the information age has made it possible for consumers and users to actively ... more The transition into the information age has made it possible for consumers and users to actively participate in firms value creation processes, implying several benefits for organizations. Firms would therefore welcome the idea of consumers and users ...
Involving users in new product design and development is in itself not a new phenomenon. Academic... more Involving users in new product design and development is in itself not a new phenomenon. Academic research on the subject, however is relatively new. Since this new millennium research on user involvement in innovations has multiplied, exhibiting that firms who actively involve users in their innovation process can benefit from this initiative, even though literature also warns us for a too great and active rely on the participation of customers in innovation. However, research is mostly of a descriptive and explanatory nature, and is seldom a prescription for firm managers on what to do should they decide to involve their customers in an innovation initiative. This paper addresses this omission in literature and tries to give some first building blocks for a protocol for firms that want to involve their customers in innovations. This protocol will be the result of the authorpsilas further research on literature, previously executed projects by the author, expert interviews and a design and development process, in continuation of this paper.
This paper describes the four year quest which has been undertaken to design and develop a scient... more This paper describes the four year quest which has been undertaken to design and develop a scientifically based and grounded practical guide, named the 3CI Protocol, for management on ‘how to’ involve customers in the process of co-creation in innovations. The research was conducted to fulfill the increasing need in organizations to involve their customers in NPD or NSD, but who are lacking or insufficiently familiar with the appropriate aspects of this involvement. In particular, the 3CI Protocol addresses questions such as when to involve customers in co-creation, which customers to involve, the requirements to effectively involve them, and the procedures, methods and techniques to do this. The paper highlights the research findings.
The transition into the information age has made it possible for consumers and users to actively ... more The transition into the information age has made it possible for consumers and users to actively participate in firms value creation processes, implying several benefits for organizations. Firms would therefore welcome the idea of consumers and users ...
Involving users in new product design and development is in itself not a new phenomenon. Academic... more Involving users in new product design and development is in itself not a new phenomenon. Academic research on the subject, however is relatively new. Since this new millennium research on user involvement in innovations has multiplied, exhibiting that firms who actively involve users in their innovation process can benefit from this initiative, even though literature also warns us for a too great and active rely on the participation of customers in innovation. However, research is mostly of a descriptive and explanatory nature, and is seldom a prescription for firm managers on what to do should they decide to involve their customers in an innovation initiative. This paper addresses this omission in literature and tries to give some first building blocks for a protocol for firms that want to involve their customers in innovations. This protocol will be the result of the authorpsilas further research on literature, previously executed projects by the author, expert interviews and a design and development process, in continuation of this paper.
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Papers by Marcel Weber