What’s it really like to work in social media? Hootsuite’s CMO, Elina Vilk, delves deep into the current landscape of the modern social media marketer with insights from the company’s latest report.
Do the SEO tactics we use on Google also work on social media? In this article, Hootsuite's Inbound Marketing Strategist, Liz Stanton, tries to find out.
In this month's experiment, we set out to find out whether adding custom alt text on Instagram posts improves reach.
In this month’s social media experiment, we set out to find out whether posting YouTube links on other platforms results in lower reach.
In this month’s social media experiment, we set out to find out what LinkedIn pods are and whether they actually work.
Do longer Instagram Reels captions generate more engagement? Amanda Wood, Senior Social Marketing Manager at Hootsuite, and her team find out!
Does boosting your Instagram posts lead to increased profile reach and engagement? This month, Amanda Wood, Senior Social Marketing Manager at Hootsuite, and her team find out!
Does TikTok’s 7-second challenge generate more engagement? Hootsuite's Senior Social Marketing Manager and her team seek the answer.
How Do Link Stickers In Instagram Stories Affect Engagement? Hootsuite's Senior Social Marketing Manager, Amanda Wood, and her team seek the answer.
What's the best time to post on Instagram? Hootsuite's Senior Social Marketing Manager, Amanda Wood, and her team seek the answer.
Shutterstock's Color Trends for 2022 sheds light on global preferences to help marketers catch viewers' attention and align brand messages with user interest.
Do 'For You' Page hashtags work on TikTok? Hootsuite's Senior Social Marketing Manager, Amanda Wood, and her team seek the answer.
A new UK Bill wants influencers to display a warning logo on altered body images posted on social media to combat rising eating disorders.
Pinterest published new insights revealing that the male demographic is not only growing, but also willing to spend more for bigger goals.
Pinterest's latest research reveals interesting insights about Gen Z's attitudes towards trying new products.
What's the optimal number of hashtags to use on Instagram? Hootsuite's Senior Social Marketing Manager, Amanda Wood, and her team look for an answer.
Hootsuite's Senior Manager of Content, Sarah Dawley, reveals her team's latest research on the future of social media.
This month, Hootsuite's Social Marketing Senior Manager, Amanda Wood, and her team test what happens when you buy followers on TikTok.
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