<url> <loc>http://www.example.com/videos/some_video_landing_page.html</loc> <video:video> <video:thumbnail_loc>http://www.example.com/thumbs/123.jpg</video:thumbnail_loc> <video:title>Grilling steaks for summer</video:title> <video:description>Alkis shows you how to get perfectly done steaks every time</video:description> <video:content_loc>http://video-hoster.example.com/video123.flv</video:content_loc> <video:player_loc allow_embed="yes" autoplay="ap=1">http://www.example.com/videoplayer.swf?video=123</video:player_loc> </video:video> </url>
Organization
<title> source code
User Friendliness
Tag Behavior
Sharp
<title>Top San Diego Doctors and Hospitals - Sharp HealthCare</title>
Best
Includes organization’s name and a descriptive tag line
Interieur
<title>Interieur 2010 - 15-24 October Kortrijk, Belgium</title>
Good
Includes the organization’s name and a non-descriptive tag line
VAMS International
<title>Visual Arts and Music for Society | VAMS International</title>
Okay
Includes only the organization’s name
Source Code
Sponsor A Puppy
<img alt="Sponsor a Puppy logo" src=...
Best: the alt text specifies the image is the organization’s main logo
Uses rich, descriptive alt text to describe images, buttons, and logos
Philanthropedia
<img alt="Logo" height=...
Good: the alt text specifies the image is a logo, but does not further describe it by the organization or its behavior
Uses non-descriptive alt text for images, buttons, and logos, or uses alt text only sporadically
Coastal Community Foundation
<img src="...”>
Not ideal: alt text not present
No use of alt text, or use of text that does not add meaning (often seen in numbering the images)
Today Google introduced Instant Previews, a new search feature that helps people find information faster by showing a visual preview of each result. Traditionally, elements of the search results like the title, URL, and snippet—the text description in each result—help people determine which results are best for them. Instant Previews achieves the same goal with a visual representation of each page and where the relevant content is, instead of a text description. For our webmaster community, this presents an opportunity to reveal the design of your site and why your page is relevant for a particular query. We'd like to offer some thoughts on how to take advantage of the feature.
First of all, it's important to understand what the new feature does. When someone clicks on the magnifying glass on any result, a zoomed-out snapshot of the underlying page appears to the right of the results. Orange highlights indicate where highly relevant content on the page is, and text call outs show search terms in context.
These elements let people know what to expect if they click on that result, and why it's relevant for their query. Our testing shows that the feature really does help with picking the right result—using Instant Previews makes searchers 5% more likely to be satisfied with the results they click.
Many of you have put a lot of thought and effort into the structure of your sites, the layout of your pages, and the information you provide to visitors. Instant Previews gives people a glimpse into that design and indicates why your pages are relevant to their query. Here are some details about how to make good use of the feature.
Posted by Jeremy Silber, Software Engineer
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