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Plus Icon Gen Alpha Prefers Social Video Over Paid Streaming: 2024 Kids Survey Read Next: ‘Roxanne’ Singer Arizona Zervas Signs With Columbia Plus Icon Gen Alpha Prefers Social Video Over Paid Streaming: 2024 Kids Survey Menu
 

Gen Alpha Prefers Social Video Over Paid Streaming: 2024 Kids Survey

Photo illustration of a young boy looking at a smartphone
Photo Illustration: Variety VIP+: Adobe Stock

Note: This article is based on the VIP+ special report “The Race to Replace TV,” available only to subscribers.

Generation Alpha, aka the youngest demographic, is just beginning to define its cultural characteristics, but new data from Precise TV shows kids are widely turning to social video and UGC for entertainment — further chipping away at traditional streaming’s dominance.

In collaboration with Giraffe Insights, Precise TV recently published the 2024 edition of its Precise Advertiser Report — Kids (PARK), which analyzed the video consumption habits of U.S. kids 2-12.