Rosie Hoggmascall – Medium

Rosie Hoggmascall

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UX Collective

Figma and the cost of collaboration

How Figma’s pricing is anti-product-led growth

Aug 1

Aug 1

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UX Collective

How Duolingo pushes users from freemium to premium

5 monetisation lessons from the world’s most downloaded education app

Jun 28, 2023

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Jun 28, 2023

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UX Collective

I cancelled my Calm membership. Here’s all the emails they sent me

A lesson in what not to do with CRM strategy and monetisation

Jun 12, 2023

Jun 12, 2023

Rosie Hoggmascall
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UX Collective

Why you should never hide your email unsubscribe link

A cautionary tale of email deliverability, retention, and LTV.

Jul 22

Big unsubscribe button with logos surrounding

Jul 22

Rosie Hoggmascall
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UX Collective

I was shocked when I cancelled my Loom membership—here’s why

How to reduce subscription churn (the right way).

Jul 4

Jul 4

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UX Collective

How to get answers quickly and avoid features that flop

Lessons from the one-question surveys of Instagram, LinkedIn & Trainline

Jun 26

Jun 26

Rosie Hoggmascall

How Figma converts users from freemium to premium

Analyzing Figma’s growth and monetization strategies.

Jun 6

Jun 6

Rosie Hoggmascall
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UX Collective

How to do price increase emails

The dos and don’ts: a case study of Zwift

May 17

How to do price increase emails

May 17

Rosie Hoggmascall

My best articles — (updated weekly)

On PLG, monetisation, user research & more

May 11

May 11

Rosie Hoggmascall
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UX Collective

3 ways to reduce time to magic moment

Lessons from Loom, Canva & Otter.ai.

Apr 24

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Apr 24

Rosie Hoggmascall

Rosie Hoggmascall

UX, monetisation, product-led growth | Writing to get thoughts down on paper & free up some brain space ✍️🧠

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