PinnedRosie HoggmascallMy best articles — (updated weekly)On PLG, monetisation, user research & moreMay 113May 113
PinnedRosie HoggmascallinUX CollectiveFigma and the cost of collaborationHow Figma’s pricing is anti-product-led growthAug 123Aug 123
PinnedRosie HoggmascallinUX CollectiveHow Duolingo pushes users from freemium to premium5 monetisation lessons from the world’s most downloaded education appJun 28, 202337Jun 28, 202337
PinnedRosie HoggmascallinUX CollectiveI cancelled my Calm membership. Here’s all the emails they sent meA lesson in what not to do with CRM strategy and monetisationJun 12, 202384Jun 12, 202384
Rosie HoggmascallinUX CollectiveHow Google Maps mines for assumptionsA deep dive into the user research for one of the world’s biggest apps1d ago21d ago2
Rosie HoggmascallinUX CollectiveDuolingo’s onboarding: 2 years onWhat’s changed since 2022? Personalisation, animation and speed.Sep 66Sep 66
Rosie HoggmascallinUX CollectiveWhat’s happened to Spotify?Echo chambers, profit & the decline of artist discovery since 2017Aug 3037Aug 3037
Rosie HoggmascallinUX CollectiveWhy you should never hide your email unsubscribe linkA cautionary tale of email deliverability, retention, and LTV.Jul 225Jul 225
Rosie HoggmascallinUX CollectiveI was shocked when I cancelled my Loom membership—here’s whyHow to reduce subscription churn (the right way).Jul 47Jul 47
Rosie HoggmascallinUX CollectiveHow to get answers quickly and avoid features that flopLessons from the one-question surveys of Instagram, LinkedIn & TrainlineJun 2633Jun 2633
