Proc. 17th Annual Conference on Lean Construction, IGLC, Taipei, Taiwan, 2009
In recent years, concerns with value generation in construction have increased, as a result of th... more In recent years, concerns with value generation in construction have increased, as a result of the introduction of novel marketing and operations management ideas, strongly related to the Lean Production paradigm. Among other improvements, several organizations have developed strategies targeting client attraction and retention. In the Brazilian construction industry, investments in social housing projects have greatly increased in the past decade. Considering the heavy investments in this sector, the ...
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