A Google Analytics alternative that’s simple & privacy-first
Latest UTM/Referrer attribution improvements for event completionsDitch complex, intrusive web analytics for Fathom - a better Google Analytics alternative. Experience ease of use, forever data retention, and complete, worry-free GDPR compliance - all while protecting your time and your visitors' digital privacy.
Quick setup Free 30-day trial No obligation
Analytics for Huberman Lab are solely powered by Fathom. It's such a pleasure to use compared to Google Analytics. There's just the right number of features, and their platform is incredibly intuitive.
Ian Mackey, Huberman Lab
Ditch Google Analytics
At Fathom, we strongly believe that analytics tools should be insightful, not invasive. This is why we created a privacy-focused, simple software tool that offers valuable insights without the complexity.
Get setup in minutes
Our script is a single line of code that works with any website, CMS or framework. Set up in minutes and start collecting real-time data without prior technical knowledge. Our analytics software is designed to be easily understood instantly.
Comply with privacy laws
We've hired the best lawyers and legal minds worldwide to ensure our simple analytics software is fully compliant with GDPR, CCPA, ePrivacy, PECR and more, providing essential insights into traffic sources without compromising privacy.
See more accurate data
Our real-time analytics blocks bots, scrapers and spam traffic—showing you only real, human visits. This gives you the flexibility to collect data for (and only pay for) exactly the data you want to see and make decisions about.
Say no to cookie banners
Fathom anonymizes IP addresses and other visitor data without using cookies. That means you don't have to clutter your site or slow it down with cookie consent banners and notices for your site's analytics.
Join the movement
Thousands of companies, including Fortune 100s, pioneers of the Open Web, and governments, have switched from Google Analytics to Fathom for ease of use, better privacy, and more accurate metrics.
Wow, what a breath of fresh air. I love how simple Fathom is, and it really gives you all the traffic metrics you could need.
Joel Gascoigne
CEO of Buffer
I switched to Fathom because it’s an ethical analytics tool that I trust. It gives me everything I want to know about my site's performance.
Charli Marie
Creative director of ConvertKit
I consider Fathom a must have tool if you want to understand what's happening with your website traffic—it's simple, speedy, and accurate.
Ruben Gamez
Founder Signwell & Bidsketch
After switching to Fathom for my web properties, I find I'm more attentive to my sites because I'm always aware of how many people are on them and which pages are most popular.
Caleb Porzio
Creator of Alpine.js
They are the best Google Analytics alternative who really care about privacy and simplicity. Fathom’s simple dashboard with clear metrics makes it easy to understand what's happening across all web properties.
Jessica Joyce
SEO Expert
Fathom is a great Google Analytics alternative because it is focused on protecting visitors’ privacy and does not bog down loading times, leading to faster websites with better SEO.
Nathalie Lussier
Founder of AccessAlly.com
Getting started is simple and easy
Gain valuable insights into your website or web application in just a few steps. And, if you get stuck, our support team is always on hand to help you get things up and running.
Sign up for an account
Start with a 30-day free trial. Then pricing starts at $15/month.
Add our script
It’s a single line of code that works with every site, web app and CMS.
See your stats
Your dashboard will start showing you real-time data.
Features you need, no training required
Event tracking
Use custom events to collect user interactions like newsletter sign-ups, link + button clicks or ecommerce sales, and get valuable insights for optimizing your campaigns.
Get detailed reports
Send email reports every week or month so that you can keep track of your metrics without logging in.
Campaigns & newsletters
Use UTMs to collect data on how much traffic your campaigns generate and see how well they convert into revenue.
Keep data forever
That means 20 years from now, customers can still see their data from the day they first started using our software.
Great for your SEO
Our script is lightweight and fast-loading, meaning switching from Google Analytics to Fathom won't hurt your SEO rankings in any way.
Handle any traffic spikes
If an A-list influencer shares your site on social media or your blog post goes viral, your analytics won't slow down or get shut off.
We're happily Big Small Tech
We're a purposeful, four-person team and we don't need (or want) funding or investors. The only people we answer to are our customers.
Designed for developers
Our API is easy to use and so powerful we use it ourselves to load data onto customer dashboards in our software.
Integrate with the tools and tech stack you already use
Fathom integrates with everything. Seriously. Our lightweight script is just 2kB in your source code. You can add it to any CMS, framework or technology you're already using. From content management systems like WordPress to progressive frameworks like Next.JS and Vue.JS to other software like ConvertKit, we've got your covered.
Even if you don't see a plugin or integration here, since our embed process is so simple, you can add our analytics script to anything.
Trusted on 100,000+ websites and counting
Companies worldwide, from startups to the biggest corporations, have switched to Fathom Analytics for its reliability, ease of use and focus on privacy. Our software is a simple and private Google Analytics alternative that takes a few minutes to set up and use.
Our new Vue.js website has been using Fathom because I like how it’s lightweight and respects user privacy.
Evan You
Creator of Vue.js
Fathom simplifies the task of analyzing site performance while simultaneously respecting my visitors' privacy. Also, it’s a joy to use.
Jon Henshaw
Founder of Coywolf
Today, so many big tech corps are abusing our privacy. This is why I use Fathom. They’re an analytics company I can trust.
Justin Jackson
Cofounder of Transistor
I value my time and my website visitors' right to digital privacy. That’s why I’ve switched to Fathom.
Marshall Shorts
Founder of Artfluential
Privacy-protections aside, I love the beautifully simple interface. Fathom is now part of my default stack.
Derrick Reimer
Founder of SavvyCal
I’m deeply opposed to cookie banners. Using Fathom means I don't have to compromise my morals.
Ben Orenstein
Cofounder of Tuple
