Faculty of Tourism studies Portorož, TURISTICA

Int. J. Services and Standards, Vol. 3, No. 3, 2007 ... Internet and e-commerce service adoption by the Slovenian travel agencies: a comparative view ... Turistica-College for Tourism, University of Primorska, Senčna pot 10, SI-6320 Portorož-Portorose, Slovenia E-mail: ...

Monografija Retrospektiva turizma Istre jedan je od brojnih postignutih rezultata projekta Turizem kot skupna (kulturna) dediscina obalnega dela istrskega polotoka / Turizam kao zajednicka (kulturna) bastina obalnog dijela istarskog poluotoka (HISTUR), koji se odvijao od 18. sijecnja 2014. do 17. rujna 2015. u okviru Operativnog programa Slovenija – Hrvatska 2007. – 2013. Projekt je povezao cetiri partnera iz akademskog svijeta i kulturne bastine (muzejske djelatnosti), i to (1) Univerzo na Primorskem, Fakulteto za turisticne studije – Turistico, Portorož, (2) Sveuciliste u Rijeci, Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija, (3) Hrvatski muzej turizma, Opatija i (4) zavod Mediteranum Piran. Istraživaci s oba fakulteta udubili su se u povijesni razvoj suvremenog turizma na obali slovenske i hrvatske Istre te utvrđivali slicnosti i razlike u pristupima i u vrijeme kada državnih granica u Istri jos nije bilo. Politicke promjene koje su se manifestirale u promjenama vlas...

The purpose of the paper is to present benefit segmentation of visitors to Portorož, a mature seaside Mediterranean destination, during a phase of repositioning, to understand whether it attracts visitors who seek benefits other than just passive leisure, which characterized Portorož in the past. Four distinct segments of visitors and their characteristics were identified. The largest segment, ‘well-being visitors’, is looking for physical activity and convenience. The results give us better insight into the demand side; on the other hand, they have practical implications for tourism suppliers, who try to adapt their product to new conditions. Copyright © 2011 John Wiley & Sons, Ltd.

Human, structural and non-end-customer-relationship capital in the hotel industry need end-customer-relationship capital to reflect themselves in financial performance, as a study of the Slovenian hotel industry has shown.Till now the classical intellectual capital (IC) model and its applications has dealt with three categories: human, structural and relationship capital. The paper takes a step further in the evolution of the IC model for the hotel industry and divides relationship capital into two categories: end-customer-relationship capital that only refers to relations with end-customers and non-end-customer-relationship capital that embraces relations with all the other customers and/or partners. Such an approach enabled us to measure the influence of each IC category on the financial performance of hotel firms separately. The application of this model in the Slovenian hotel industry showed positive correlations between all pairs of IC categories. Although the total IC has a significant impact on financial performance, the study shows that only end-customer relationships proved to have a strong direct impact on financial results. The study suggests that Slovenian hotel management should improve IC by investment in human capital and information technology, both of which are connected to the urgent need for speeding up the process of direct distribution channels development in the category of end-customer-relationship capital, thereby directly influencing the financial performance of Slovenian hotel firms.

Loyalty programs are a step further than frequenc
y programs and they help to develop advocates
of the company in the marketplace.
The paper focuses on loyalty programs in the tourism industry and,
further, applies corporate social responsibility into
loyalty programs. Joint donati
on, environmental-friendly
programs and programs of care for people are proposed as
social responsible loyalty programs. They include
psychological and emotional bonds between the supplier a
nd its customers on the basis of corporate social
responsibility. Managerial implications
in this regard are given.