This article aims to identify how information and communications technology (ICT) tools are used... more This article aims to identify how information and communications technology (ICT) tools are used in tourism companies in the city of Parnaíba-Piauí. Due to the fact that the Delta of the Parnaíba is in the city, and its surrounding area hosts other touristic attractions, such as the Pedra do Sal beach and the Historical Center at Porto das Barcas, it is relevant to diagnose how technology tools have been used to promote the destination and the local economy of the city. The methodology was comprised of field research with questionnaires to the businesses owners, as well as forms using content mining on the Internet. Results show that Facebook, Instagram and websites are the most used means of communication; however, few companies use such social media, even though the majority have a profile in them.
Tourism has incorporated the new Information and Communication Technologies (ICT) tools for marke... more Tourism has incorporated the new Information and Communication Technologies (ICT) tools for marketing and promotion of tourist destinations. Therefore, the objective of this study was to diagnose the use of ICT by tourism companies in Parnaíba and Luís Correia, both in the state of Piauí, Brazil, addressing their relationship with clients and the use of ICT to advertise products and services. The methodological approach included a literature search and a field survey based on questionnaires and interviews with business owners and administrative managers. Results showed that companies use social networks to connect with clients, particularly tools such as Facebook and Instagram, which are used to advertise destinations. This research should contribute to understanding the use of communication and technology tools adopted by tourism companies.
Keywords:Information Technology. Tourism Marketing. Social Networks. Tourism.
This article aims to identify how information and communications technology (ICT) tools are used... more This article aims to identify how information and communications technology (ICT) tools are used in tourism companies in the city of Parnaíba-Piauí. Due to the fact that the Delta of the Parnaíba is in the city, and its surrounding area hosts other touristic attractions, such as the Pedra do Sal beach and the Historical Center at Porto das Barcas, it is relevant to diagnose how technology tools have been used to promote the destination and the local economy of the city. The methodology was comprised of field research with questionnaires to the businesses owners, as well as forms using content mining on the Internet. Results show that Facebook, Instagram and websites are the most used means of communication; however, few companies use such social media, even though the majority have a profile in them.
Tourism has incorporated the new Information and Communication Technologies (ICT) tools for marke... more Tourism has incorporated the new Information and Communication Technologies (ICT) tools for marketing and promotion of tourist destinations. Therefore, the objective of this study was to diagnose the use of ICT by tourism companies in Parnaíba and Luís Correia, both in the state of Piauí, Brazil, addressing their relationship with clients and the use of ICT to advertise products and services. The methodological approach included a literature search and a field survey based on questionnaires and interviews with business owners and administrative managers. Results showed that companies use social networks to connect with clients, particularly tools such as Facebook and Instagram, which are used to advertise destinations. This research should contribute to understanding the use of communication and technology tools adopted by tourism companies.
Keywords:Information Technology. Tourism Marketing. Social Networks. Tourism.
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Keywords:Information Technology. Tourism Marketing. Social Networks. Tourism.
Keywords:Information Technology. Tourism Marketing. Social Networks. Tourism.