Antoaneta Vassileva
Antoaneta Vassileva is Professor of Global Economics and International Economic Relations at the International Economic Relations and Business Department at the UNWE. She was Dean of the International Economics and Politics Faculty from 2011 until 2014.
She has delivered lectures at universities in Poland and Japan.
She specialized in International Management and Marketing at the Instituto de Estudios Superiores de la Empresa (IESE), Barcelona (1997), City University Business School – at present Cass Business School, London (1997 and 1998), Asia-Pacific University in Beppu, Japan (2005), International Academy – F+U, Berlin (2005), and at the Associazione Retericerca, Turin (2006).
Professor Vassileva holds a Ph.D. in Economics (Bulgaria, 2000).
She has delivered lectures at universities in Poland and Japan.
She specialized in International Management and Marketing at the Instituto de Estudios Superiores de la Empresa (IESE), Barcelona (1997), City University Business School – at present Cass Business School, London (1997 and 1998), Asia-Pacific University in Beppu, Japan (2005), International Academy – F+U, Berlin (2005), and at the Associazione Retericerca, Turin (2006).
Professor Vassileva holds a Ph.D. in Economics (Bulgaria, 2000).
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Papers by Antoaneta Vassileva
Key words: Balkans, stereotypes, regional cooperation, Bulgaria, Serbia
Breakthroughs, such as the Internet and the rise of emerging economies, have further accelerated global exchanges and transformed their nature. Supply chains have gone global. A lot of products are no longer made in one country alone. Most often they incorporate raw materials, components, technologies, and services coming from different countries and continents. Automobiles or smartphones can be designed in Europe or the US and assembled in Asia or Eastern Europe from parts made elsewhere. Nowadays, many businesses are "born global". While the economic welfare of the citizens all over the world will improve, challenges, including managing privacy, data protection, cybersecurity, avoiding abuses of market power, and protecting the rule of law, will build up.
The positive economic effects of globalization are spread unequally among people and regions, some of which are less adaptable to change and competition than others. Many countries do not share the living, social, environmental, tax and other standards of the economically advanced countries in Europe or North America. This means that companies can use these differences to their competitive advantage.
At the same time, the world faces more and more difficulties, from unprecedented migration flows, to terrorist threats, financial crises, health pandemics or climate change. Even the biggest and richest countries no longer have the capacity to deal with the issues they face alone. In today's world, global and regional cooperation is increasingly essential.
The book GEOPOLITICAL AND ECONOMIC CHALLENGES OF THE GLOBALIZED WORLD analyzes the predominant trends, sequences and shifts of globalization in their major economic, political and social aspects. It aims at making a fair and evidence-based assessment of what globalization means for Europe and focuses on the challenges it brings to two Balkan countries – Bulgaria and Serbia. The Balkans have always been a turbulent region which faces complex, yet specific problems. Balkan countries are coping with globalization in their own way, each contributing to the common European present and future. European security is inextricably linked to the safety and stability of the Balkans. Hence, Bulgaria’s EU membership and the EU accession perspective of Serbia can only contribute to the reform process, regional reconciliation, and economic development.
The book is the result of the joint efforts of a team of scholars from Bulgaria and Serbia. Its most valuable advantage is the diverse backgrounds and varied expertise of its authors – international economics, political science and sociology, and national security and media. The differences in the viewpoints expressed in the separate chapters also come from the fact that the scholars represent different schools of international relations theory. Two schools of thought are prevalent. Prof. Antoaneta Vassileva’s approach can be better understood from the perspective of post-liberal theory which argues that within the modern, globalized world, states are interdependent and driven to cooperate in order to ensure security and sovereign interests. By contrast, the approach of Prof. Violeta Raškovic Talović and Prof. Miša Stojadinović belongs to the school of critics of neorealism and neoliberalism. The main premise of realism is that the sovereign state acts as a rational autonomous actor in pursuit of its own self-interest with a primary goal to maintain and ensure its own security, and thus its sovereignty and survival. Antoaneta Vassileva analyses the economic aspects of globalization and the economic position of Balkan countries in the globalized world (chapters 1 and 5.4), while Miša Stojadinović and Violeta Raškovic Talović (chapters 2, 3, 4 as well as 5.1, 5.2 and 5.3) deal with the geopolitical challenges of globalization and its implications on Balkan countries.
The purpose of the authors is neither to cover the entire range of current topics relevant for the Balkan region, nor to explore all pertinent issues through the prism of all international relations theories. Rather, the main goal of the study is to provide a helpful lens to understand the global and regional context of the future development and long-term European perspective of Bulgaria and Serbia.
Bulgaria and Serbia are very similar in terms of territory, population, language, religion, and culture. The comparative analysis between them is worthwhile because Bulgaria has been a member of the EU since 2007 while Serbia is in the process of negotiating its EU membership. This important difference has palpable political and socio-economic consequences. Another significant factor that results into dissimilarities between their patterns of economic development is the recent turbulent history of Serbia ¬– notably, the breakdown of Yugoslavia accompanied by dramatic military conflicts, civil war and extended period of international economic sanctions. A third differentiating track is the Euro-Atlantic orientation of Bulgaria as a member of NATO which stands in contrast to Serbia which is trying to maintain its role of neutral balancer in the multipolar contemporary world. In this regard, the idea of the authors is not to make a direct comparison between the two countries but to explore the fundamental forces of convergence and competition that can bring about socio-economic shifts for them in a global context and make them equal partners.
All chapters consider complex issues which are relevant for the twenty-first century. They touch upon the challenges faced by societies living in peace (with economic growth and prosperity as a result of the mutual interconnectedness of the countries) as well as societies living at war (evident from case studies of the conflicts in Syria and the Ukraine). They emphasize the importance of dialogue, tolerance, and cooperation.
The ultimate goal of this study, as mentioned above, is to identify the key global trends that may influence the economy and politics of countries and companies nowadays. International business is much more profitable when it is executed between countries at a similar economic level, so it is important for Bulgaria and Serbia to learn their lesson and improve their mutual turnover of goods, investments, and tourism. The Strategy for the Western Balkans adopted by the European Commission in February 2018 promotes the idea of joint cooperation for the enlargement perspective that requires fundamental reforms and good neighborly relations.
An important implication of the findings of the book is that globalization is a process that can be harnessed and pushed in one direction or another through different policies on a national, regional, and global level. Empowered by all types of social media, people become more and more connected and involved in debates about global issues. Thus, citizens react to global crises, ethnical conflicts, national identity issues, environmental damages, ethical dilemmas, and adverse impacts of new technologies in a more engaged manner. Providing a thorough analysis of the main trends and problems of globalization, the book can serve as a useful tool for anyone interested in its intricacies.
Засилен интерес е показан към по-малко познати и респективно по-слабо изследвани форми на международен бизнес като глобални доставки, в това число аутсорсинг и офшоринг, различни модели на публично-частно партньорство и др.
Работата е структурирана в пет тематични единици, всяка от които е подчинена на темата за глобализацията. Акцентите в отделните глави са както следва:
Първа глава разкрива основните категории и тенденции в международния бизнес;
Втора глава представя теоретичните основи на международния бизнес и причините за интернационализация на фирмите;
Трета глава е посветена на глобализацията и влиянието и върху международния бизнес;
Четвърта глава предлага оценка на възможностите на глобалния пазар;
Пета глава дискутира стратегията за превръщането на една фирма в глобална.
Прилагайки интердисциплинарен подход се добавят и близки теми, свързани с използването на информацията и знанието като ценен ресурс при създаването на глобалните фирми, утвърждаването на корпоративната социална отговорност и глобалното лидерство.
Продължение на темата може да се намери в монографията „Съвременни форми на международен бизнес”.
ISBN 9789549267310