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The link between language and tourism has drawn attention from scholars such as MacCannell (1976) and Urry (1990), who argue that tourism establishment, through the language used, builds and determines tourist experience and destination imagery. Although they come from different objects, they both agree that this is the language that informs the tourist about what he / she needs to see before the trip, and that the language itself builds its appearance through "a great expectation of pleasure" (Urry, 1990). As Boyer and Viallon claim in their analysis of tourism communication (1994: 9-10), has become a tourist a place, not that it is so really, but it is the language that makes it so appealing. This argument was later developed by Graham Dann (1996), who was one of the first scholars to conduct a comprehensive sociolinguistic analysis of the use of language in tourist textbooks and to identify characteristics that characterize tourism as a "language of social control ". He proposed a classification method for tourism media, based on a three-stage model of the tourism process (before, during and after the trip), which recognize the functions of the language used in promotional materials and their compelling power by phase that they belong.