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Jana Hawley
  • Columbia, Missouri, United States
ABSTRACT
Research Interests:
Purpose – The purpose of this qualitative study was to explore how the performance of apparel products is measured in the apparel business so as to contribute theoretical understanding and the company's capacity of apparel... more
Purpose – The purpose of this qualitative study was to explore how the performance of apparel products is measured in the apparel business so as to contribute theoretical understanding and the company's capacity of apparel product development. Design/methodology/approach ...
Purpose – The purpose of this study is to construct consumer value structures for clothing. Design/methodology/approach – Using content analysis, a total of 301 advertisements from the New Yorker and Esquire magazines are analyzed during... more
Purpose – The purpose of this study is to construct consumer value structures for clothing. Design/methodology/approach – Using content analysis, a total of 301 advertisements from the New Yorker and Esquire magazines are analyzed during one representative year out of each ...
Purpose – This paper aims to explore the effectiveness of eight selected marketing activities in creating brand equity in the Chinese clothing market. Design/methodology/approach – A shopping centre intercept survey is conducted to... more
Purpose – This paper aims to explore the effectiveness of eight selected marketing activities in creating brand equity in the Chinese clothing market. Design/methodology/approach – A shopping centre intercept survey is conducted to collect data in the two largest Chinese cities, ...
... added processes concern for the fiber blend does not matter, for others, the fiber content is very important and sorting by blend is a tedious process that requires well-trained specialists. ... world. As the Chinese market continues... more
... added processes concern for the fiber blend does not matter, for others, the fiber content is very important and sorting by blend is a tedious process that requires well-trained specialists. ... world. As the Chinese market continues to prosper, it will continued to have the fastest ...
Record number, 1618826. Article title, Textile recycling as a system : a micro/macro analysis. Author(s), Hawley, JM. Journal title, Journal of family and consumer sciences. Part(Year)Number, 92(2000)4. Pages, 40 - 43. Notes, Fig.; 15... more
Record number, 1618826. Article title, Textile recycling as a system : a micro/macro analysis. Author(s), Hawley, JM. Journal title, Journal of family and consumer sciences. Part(Year)Number, 92(2000)4. Pages, 40 - 43. Notes, Fig.; 15 refs. ...
Title: Design Concepts. Teacher Edition. Marketing Education LAPs. ... Design Concepts. Teacher Edition. Marketing Education LAPs. ... Curriculum and Instructional Materials Center, Oklahoma Dept. of Vocational and Technical Education,... more
Title: Design Concepts. Teacher Edition. Marketing Education LAPs. ... Design Concepts. Teacher Edition. Marketing Education LAPs. ... Curriculum and Instructional Materials Center, Oklahoma Dept. of Vocational and Technical Education, 1500 West Seventh Avenue, Stillwater, OK ...
ED323393 - Careers in Fashion. Teacher Edition. Marketing Education LAPs. ... Careers in Fashion. Teacher Edition. Marketing Education LAPs. ... Curriculum and Instructional Materials Center, Oklahoma Dept. of Vocational and Technical... more
ED323393 - Careers in Fashion. Teacher Edition. Marketing Education LAPs. ... Careers in Fashion. Teacher Edition. Marketing Education LAPs. ... Curriculum and Instructional Materials Center, Oklahoma Dept. of Vocational and Technical Education, 1500 West Seventh ...
Title: 20th Century Fashions. Teacher Edition. Marketing Education LAPs. ... 20th Century Fashions. Teacher Edition. Marketing Education LAPs. ... Curriculum and Instructional Materials Center, Oklahoma Dept. of Vocational and Technical... more
Title: 20th Century Fashions. Teacher Edition. Marketing Education LAPs. ... 20th Century Fashions. Teacher Edition. Marketing Education LAPs. ... Curriculum and Instructional Materials Center, Oklahoma Dept. of Vocational and Technical Education, 1500 West Seventh ...
Curriculum and Instructional Materials Center, Oklahoma Dept. of Vocational and Technical Education, 1500 West Seventh Avenue, Stillwater, OK 74074 (order no. DE1104: $20.00). ... Oklahoma State Dept. of Vocational and Technical... more
Curriculum and Instructional Materials Center, Oklahoma Dept. of Vocational and Technical Education, 1500 West Seventh Avenue, Stillwater, OK 74074 (order no. DE1104: $20.00). ... Oklahoma State Dept. of Vocational and Technical Education, Stillwater. Curriculum and ...
Page 1. The Ninth Annual Conference on Recycling of Fibrous Textile and Carpet Waste SYSTEMS ANALYSIS OF TEXTILE RECYCLING Jana Hawley University of Missouri Columbia MO May 10-11,2004 North West Georgia Trade & Convention... more
Page 1. The Ninth Annual Conference on Recycling of Fibrous Textile and Carpet Waste SYSTEMS ANALYSIS OF TEXTILE RECYCLING Jana Hawley University of Missouri Columbia MO May 10-11,2004 North West Georgia Trade & Convention Center, Dalton, Georgia ...
... Jana Hawley Professor and Department Head, Apparel, Textiles and Interior Design, Kansas State University Jana Hawley was named professor and department head for Apparel, Textiles, and Interior Design (ATID) at Kansas State University... more
... Jana Hawley Professor and Department Head, Apparel, Textiles and Interior Design, Kansas State University Jana Hawley was named professor and department head for Apparel, Textiles, and Interior Design (ATID) at Kansas State University in 2007. ...
Research Interests:
Research Interests:
Research Interests:
Research Interests:
Research Interests:
Research Interests:
Research Interests:
Research Interests:
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This exploratory study examined channel-switching behavior using the theory of planned behavior in three retail channels: bricks-and-mortar stores, catalogs, and the Internet. This theory assumes that individual attitudes and beliefs,... more
This exploratory study examined channel-switching behavior using the theory of planned behavior in three retail channels: bricks-and-mortar stores, catalogs, and the Internet. This theory assumes that individual attitudes and beliefs, along with subjective norms and control factors, will lead to an intention to perform a certain behavior, whether to switch channels or not.An online survey was administered at four different research sites and resulted in 547 usable surveys. Factor analysis and regression were used for data analysis.Attitude towards channel-switching was significantly influenced by hedonic and utilitarian beliefs in stores and catalogs. However, in the case of the Internet channel, attitude towards channel-switching was only influenced by utilitarian beliefs. Normative beliefs negatively influenced subjective norms in all the channels. Self-efficacy, information, and product type were important factors that impacted perceived behavioral control (PBC) in all channels. Time influenced PBC only in catalogs, and money did not influence PBC in any of the channels. Attitude and subjective norms influenced channel-switching intentions for three channels, whereas PBC was a significant predictor for channel-switching intention for only catalogs and the Internet.
Purpose–The purpose of this paper is to examine how attitudes and subjective norms predict channel migration across the three channels based on the theory of reasoned action (TRA). Design/methodology/approach–A self-administered... more
Purpose–The purpose of this paper is to examine how attitudes and subjective norms predict channel migration across the three channels based on the theory of reasoned action (TRA). Design/methodology/approach–A self-administered questionnaire was administered to the participants comprised of staff, faculty, and students from four different universities in the southern and midwestern USA. The survey instrument was administered online and a total of 503 completed surveys were obtained.
Page 1. http://ctr.sagepub.com/ Journal Clothing and Textiles Research http://ctr.sagepub.com/content/22/1-2/69 The online version of this article can be found at: DOI: 10.1177/0887302X0402200109 2004 22: 69 Clothing and ...