Clement Eke

The researchers critically examined the interplay of consumer perception on consumer patronage of made in Nigeria fabric in Akwa Ibom State. The main objective of the study was to assess the effect of consumer perception on consumer patronage of made in Nigeria fabric in Akwa Ibom State. The researcher adopted survey research design and employed questionnaire as the instrument of inquiry. The study was conducted in Uyo, Akwa Ibom State, Nigeria. The population of the study comprised of customers who patronizes fabrics shops in Uyo, Akwa Ibom State. The study utilized data collected from three hundred and fifty-four (354) customers. The accidental sampling technique was employed in view of its merits in easing access to test units. Simple linear regression was used to analysed the data from the field. The result revealed a positive significant relationship between the independents variables and the dependent variable. The researcher concluded that perceived risk and perceived quality...

The research on mechanics of rebranding and the need for paradigm shifts reveals the concept of rebranding undertaken by various organizations to create a distinctive identity for itself. Corporations rebrand in order to respond to external and/or internal factors. Firms commonly have rebranding cycles in order to stay current with the times or set themselves ahead of the competition. This paper seeks to identify why companies rebrand, how rebranding work, establish some common rebranding issues companies encounters and establish the process of rebranding. A qualitative research was conducted and related literatures were reviewed on rebranding. From the findings, it was concluded that to have a successful rebranding process and recognition from the customers, organization need to ensure that product rebrand information flow in the society faster enough to be able to catch the consumer's attention quickly. In line with this, it was recommended that since customers have a greater share with what happens in the company, companies should always have the customers in mind when carrying out a rebranding process. This will make the company to gain a wide recognition and an acceptance of the new product.

Online marketing entails carrying out marketing activities with the use of internet-based application. The main objective of the study was to ascertain the relationship between online marketing and marketing performance of small and medium scale enterprises in Akwa Ibom State. The sample consisted of 366 SMEs operators across the three senatorial districts in Akwa Ibom State. Survey research design was adopted by the researcher. Data were collected with the use of structured questionnaire. Two hypotheses were formulated tested and analyzed using the simple linear regression. It was discovered that there is significant relationship between the two proxies of online marketing and marketing performance of small and medium scale enterprises in Akwa Ibom State. In line with the findings, the researchers concluded that e-mail marketing and search engine marketing does enhance marketing performance of micro, small and medium scale enterprises in Akwa Ibom State. The researcher further recommended SMEs that have not been using these dimensions to a large extent should do so in order to be competitive and enhance their performance.

The researcher investigated the relationship between Electronic Marketing and Marketing Performance of Small and Medium Scale Enterprises in Akwa Ibom state. The study was born out of the fact that government at different levels have made policies and programs geared towards improving SMEs in the state but only a few of them have been able to live up to expectation. The main objective of this study was to examine the relationship between electronic marketing and marketing performance of small and medium scale enterprises in Akwa Ibom State. The researcher adopted survey design. Data were collected with the use of questionnaire. The sample size consisted of 366 SMEs operators selected using simple random sampling. Two hypotheses were formulated tested and analyzed using simple linear regression. It was found that there is significant relationship between the proxies of electronic marketing (social media marketing and SMS marketing) and marketing performance of SMEs in Akwa Ibom State with social media having the highest regression coefficient. In line with the findings, the researcher concluded that social media marketing and SMS marketing are key elements of electronic martmarketing which enhance the marketing performance of SMEs in Akwa Ibom State. The researcher recommended that SMEs that have not been using electronic marketing strategies (social media marketing and SMS marketing) to a large extent should do so in order to be competitive and enhance their performance.

The researchers investigated the relationship between marketing strategies and performance of pension fund administrators in Cross River State, Nigeria. Survey research design was adopted for the study. The sample for the study was 115 respondents that caught across all the PFAs. Simple linear regression was used to ascertain the relationship between the underpinnings of marketing strategy which is the predictor variable and performance which is the criterion variable. Findings indicated a significant positive relationship between the two dimensions of marketing strategies and performance of pension fund administrators in Cross River State. The researcher concluded that Relationship marketing and marketing communications are essential dimensions of marketing strategy that enhances performance in service industry such as Pension Fund Administrator and recommended that Pension Fund Administrators in Cross River State wishing to enhance their performance should adopt the dimensions of marketing communication and also maintain an open communication channel for free flow of information between the PFAs and their clients and that Pension Fund Administrators should pay attention to relationship marketing strategy in order to retain their customers and also enhance their general performance.

Online marketing entails carrying out marketing activities with the use of internet-based application. The main objective of the study was to ascertain the relationship between online marketing and marketing performance of small and medium scale enterprises in Akwa Ibom State. The sample consisted of 366 SMEs operators across the three senatorial districts in Akwa Ibom State. Survey research design was adopted by the researcher. Data were collected with the use of structured questionnaire. Two hypotheses were formulated tested and analyzed using the simple linear regression. It was discovered that there is significant relationship between the two proxies of online marketing and marketing performance of small and medium scale enterprises in Akwa Ibom State. In line with the findings, the researchers concluded that e-mail marketing and search engine marketing does enhance marketing performance of micro, small and medium scale enterprises in Akwa Ibom State. The researcher further reco...