- Rome (IT)
- Aalto University, Department of Marketing, Department Memberadd
- Marketing, Complexity Theory, Management Science, Strategic Studies, E-Marketing, Institutional Economics and Environment, and 38 moreViable System Model, Supply Chian Management, Viable System Approach, Hospitality Industry Research (Hotel), Student Satisfaction, Customer Satisfaction, Kano Model, Education, Service Quality (Business), E-learning, New Product Development, Keiretsu, Just-in-time (JIT), Lean Production (Production), Brand Communities, Consumer Culture Theory, Academic Spin-Offs, Business Incubators, Product Design, Smart Tourism and Smart City, Smart City, E Tourism, Tourism 2.0, Tourism Marketing, Mobile Marketing, Mobile Tourism Applications, Mobile apps, Mobile Tourism Guide, Mobile Tourism Guides, The Internet of Things, Leisure, Tourism, New Technologies, Research, Business Management and Technology, Consumer Behavior, NFC ( Near Field Communication ), and Entrepreneurshipedit
- Ph.D. in Management with a doctoral research about the impact of IoT and digital technologies on Smart Cities and Sma... morePh.D. in Management with a doctoral research about the impact of IoT and digital technologies on Smart Cities and Smart Tourism Destinations. More than 20 publications in the fields of Marketing, Innovation Management and New Service Development.edit
Research Interests:
Research Interests: Business, Sociology, Education, Library Science, Service Quality, and 14 moreQualitative Research, Customer Satisfaction, Management Education, Social Science Research Network, Library Management, Kano Model, Focus Group, Education Systems, User satisfaction, Management in Education, Empirical Research, Academic Library Services, Academic library, and University Library
Research Interests:
Research Interests:
Research Interests:
La presente ricerca analizza i servizi bibliotecari di due Facoltà italiane al fine di individuare i principali driver della customer satisfaction attraverso il modello di Kano. I risultati possono essere utili sia ai ricercatori che ai... more
La presente ricerca analizza i servizi bibliotecari di due Facoltà italiane al fine di individuare i principali driver della customer satisfaction attraverso il modello di Kano. I risultati possono essere utili sia ai ricercatori che ai manager delle università per pianificare a livello strategico e operativo le azioni necessarie al miglioramento dell’offerta di servizi bibliotecari di ateneo.
Research Interests:
Today we can observe an increasing proliferation of new academic spin-off initiatives aimed to transfer knowledge from the university to the market. Due to their strategic role in enhancing the development of technological innovation,... more
Today we can observe an increasing proliferation of new academic spin-off initiatives aimed to transfer knowledge from the university to the market. Due to their strategic role in enhancing the development of technological innovation, academic spin-offs can attain high levels of social performance and consonance with their environment. At the same time, they must overcome many difficulties if they are to achieve a high level of financial performance and growth. They are often considered to be mere vehicles for the transmission of knowledge, implying that their entrepreneurial potential is not fully exploited. According to the Resource Based View (RBV) the competitive disadvantage of an academic spin-off is due to a lack of resources. This paper will join this stream of research in order to analyze the financial performance of academic spin-offs. We examine the case of Arca Consortium’s incubator, established by the University of Palermo, and of the academic spin-offs it has supporte...
Research Interests:
The aim of this study is to identify the key factors as antecedents of visitor satisfaction for the designof a mobile app for museums. To our aim we use the Kano model that allows to categorize service attributesaccording to how they are... more
The aim of this study is to identify the key factors as antecedents of visitor satisfaction for the designof a mobile app for museums. To our aim we use the Kano model that allows to categorize service attributesaccording to how they are perceived by customers and to estimate their impact on customer satisfaction. Wecollected qualitative data trough 300 questionnaires administered to tourists visiting the Sicilian cities of Palermo and Trapani over a period of 3 months (October- December 2012). The results of our analysis can berelevant for museum and public managers to plan strategic and operative activities, for researcher in the field of touristic marketing, for application developers, and for all those concerned with touristic and cultural heritage issues.
Research Interests: Entrepreneurship, Marketing, Business Ethics, Engineering, Communication, and 15 moreGlobalization, Innovation statistics, Digital Media, Africa, Consumer Behavior, SEO, Customer Satisfaction, Market Research, Marketing Research, Email Marketing, Mobile Marketing, Niche Marketing, Kano Model, Internet Marketing Strategies, and Image Marketing
Abstract: Today, growing complexity and variability of the business environment, calls for more flexible and efficient production systems. Among the most effective and efficient production system, the Japanese lean production is the most... more
Abstract: Today, growing complexity and variability of the business environment, calls for more flexible and efficient production systems. Among the most effective and efficient production system, the Japanese lean production is the most known and studied, but still not the most applied with success outside Japan. The reason of the scarce success of lean production outside its native country is the insufficient understanding of the strong interactions among the enterprise system and the business system.
Research Interests: Mechanical Engineering, Lean Production (Production), Lean Thinking, Lean Manufacturing, Japan, and 15 moreLean Management, Lean Structures, Viable System Model, Production economics, Social Science Research Network, Nuova Atlantide, Viable System Approach, Manufacturing Engineering, Toyota Production System, Lean Production, Just in Time, Keiretsu, Kaisha, Japanese Business Environment, and Viable Systems Approach (VSA)
Abstract The increase in the complexity and variability of the business environment, due to constant and rapid changes in markets, calls for more flexible and effective production systems. Of the most valuable production systems, the... more
Abstract The increase in the complexity and variability of the business environment, due to constant and rapid changes in markets, calls for more flexible and effective production systems. Of the most valuable production systems, the Japanese lean production system (LPS) is the best known and studied, but is still not the most widely applied with success outside Japan. The reason for the low level of success of lean production outside its native country is the lack of understanding of the strong interactions which hold between ...
Research Interests: Management, Engineering, Just-in-Time Managing and Managing by Events, Lean Production (Production), Systems Thinking, and 12 moreLean Manufacturing, Production Management, Viable System Model, Environmental Sciences, Production economics, Viable System Approach, Lean Production, Just in Time, Keiretsu, Kaisha, Just-in-time (JIT), and Japanese Business Environment
ABSTRACT The aim of this study is to depict the relational dynamics between the firm/brand and the individual/consumer or communities of consumers. To this aim we propose a conceptual framework, integrating the Viable Systems Approach... more
ABSTRACT The aim of this study is to depict the relational dynamics between the firm/brand and the individual/consumer or communities of consumers. To this aim we propose a conceptual framework, integrating the Viable Systems Approach (VSA) with the Consumer Culture Theory (CCT) which considers the individual as an active co-maker of product/brand (prosumer). The VSA view of the firm allows to overcome the limitations of CCT research, which is mainly focused on the individual, giving little consideration the other actors in the context. Among the different approaches under the umbrella of Viable Systems we chose the VSA because of its emphasis to the analysis of the systemic external relations with the agents in the context that helps to underscore the marketing and social perspective of CCT. In a viable systemic perspective the firm/brand and the individual/consumer can be conceived as viable systems embedded in a social-business context. Therefore, the consumption system can be thought as the momentum for the creation and maintenance of symbolic and cultural relationships between the firm/brand and the individual/consumer or communities of consumers (i.e. brand communities or subculture of consumption). These relationships are finalized to establish a common and consonant language in order to achieve a desired consonance level capable of enabling both the consumer and the firm/brand to co-evolve, maintain and enhance their systemic viability.
Research Interests: Business, Marketing, Economics, Brand Management, Consumer Behavior, and 11 moreConsumer Culture, Consumer Culture Theory, Prosumer, Social Science Research Network, Business and Management, Brand Community, Resonance, Conceptual Framework, Viable Systems Approach (VSA), Consonance, and consumption sociology
Research Interests: Business, Marketing, Tourism Marketing, Hospitality Management, Product Design, and 13 moreCustomer Satisfaction, New Product Development, Hospitality, Tourism, Sicily, Hotel Management, Hospitality Industry, Kano Model, Product Development, Hospitality Industry Research (Hotel), Qualitative Data, Tourism and leisure marketing, and Commercial Services
ABSTRACT Oggi il ruolo delle Università non si limita più soltanto alle tradizionali attività di formazione e di ricerca. La cosiddetta Seconda Rivoluzione Accademica ha attribuito alle Università una “terza missione”, che consiste nella... more
ABSTRACT Oggi il ruolo delle Università non si limita più soltanto alle tradizionali attività di formazione e di ricerca. La cosiddetta Seconda Rivoluzione Accademica ha attribuito alle Università una “terza missione”, che consiste nella valorizzazione e commercializzazione della conoscenza accedemica sul mercato. L’Università diviene così “entrepreneurial university” creando valore non solo in termini di conoscenza ma anche di innovazione e sviluppo economico. Il libro intende approfondire il ruolo che le Università rivestono nel processo di trasferimento di conoscenza innovativa al mercato tramite la costituzione di imprese spin-off. Viene evidenziato come, attraverso il supporto di apposite strutture definite "incubatori" universitari, l'università sia in grado di creare l'humus per dar vita a start-up innovative, in grado di competere e contribuire allo sviluppo economico.
Research Interests:
Research Interests:
Research Interests:
Today, growing complexity and variability of the business environment, calls for more flexible and efficient production systems. Among the most effective and efficient production system, the Japanese lean production is the most known and... more
Today, growing complexity and variability of the business environment,
calls for more flexible and efficient production systems. Among the most effective and efficient production system, the Japanese lean production is the most known and studied, but still not the most applied with success outside Japan. The reason of the scarce success of lean production outside its native country is the insufficient understanding of the strong interactions among the enterprise system and the business system. In order to fill this gap of knowledge, it can be useful to investigate the systemic interaction according to the Viable System Model (VSM) and its evolution in business science, the Viable System Approach (VSA).
In this paper we combine these models in an unified framework, integrating the internal analysis of VSM with the analysis of the links with supra-systems developed by VSA. We apply this framework to analyze the peculiar aspects of Japanese lean production systems in Japan.
calls for more flexible and efficient production systems. Among the most effective and efficient production system, the Japanese lean production is the most known and studied, but still not the most applied with success outside Japan. The reason of the scarce success of lean production outside its native country is the insufficient understanding of the strong interactions among the enterprise system and the business system. In order to fill this gap of knowledge, it can be useful to investigate the systemic interaction according to the Viable System Model (VSM) and its evolution in business science, the Viable System Approach (VSA).
In this paper we combine these models in an unified framework, integrating the internal analysis of VSM with the analysis of the links with supra-systems developed by VSA. We apply this framework to analyze the peculiar aspects of Japanese lean production systems in Japan.
Research Interests:
By considering the tourist experience as a complex dynamic system, in this paper we depict the traveler as a kybernetes (κυβερνήτης is the ancient Greek word for ‘sea captain’, ‘steersman’, or governor’) in search of powerful tools to... more
By considering the tourist experience as a complex dynamic system, in this paper we depict the traveler as a kybernetes (κυβερνήτης is the ancient Greek word for ‘sea captain’, ‘steersman’, or governor’) in search of powerful tools to help him or her to obtain directions in the mare magnum of complexity, overcoming the fear of action and taking decisions. We focus our attention on the key role of Near Field Communication technology and mobile wallet as ‘attenuators of complexity’ in the travel and tourism industry.
Research Interests:
The aim of this study is to identify the key factors as antecedents of visitorsatisfaction for the design of a mobile app for museums. To our aim we use the Kano model that allows to categorize service attributes according to how they... more
The aim of this study is to identify the key factors as antecedents of visitorsatisfaction for the design
of a mobile app for museums. To our aim we use the Kano model that allows to categorize service attributes
according to how they are perceived by customers and to estimate their impact on customer satisfaction. We
collected qualitative data trough 300 questionnaires administered to tourists visiting the Sicilian cities of
Palermo and Trapani over a period of 3 months (October- December 2012). The results of our analysis can be
relevant for museum and public managers to plan strategic and operative activities, for researcher in the field of
touristic marketing, for application developers, and for all those concerned with touristic and cultural heritage
issues.
of a mobile app for museums. To our aim we use the Kano model that allows to categorize service attributes
according to how they are perceived by customers and to estimate their impact on customer satisfaction. We
collected qualitative data trough 300 questionnaires administered to tourists visiting the Sicilian cities of
Palermo and Trapani over a period of 3 months (October- December 2012). The results of our analysis can be
relevant for museum and public managers to plan strategic and operative activities, for researcher in the field of
touristic marketing, for application developers, and for all those concerned with touristic and cultural heritage
issues.
Research Interests: Entrepreneurship, Communication, Tourism Marketing, Globalization, Innovation statistics, and 16 moreDigital Media, Africa, Consumer Behavior, SEO, Market Research, Marketing Research, Social Media Marketing, Technological change, Email Marketing, Mobile Marketing, Transition Economies, Niche Marketing, Business & Ethics, Internet Marketing Strategies, Image Marketing, and International & Intercultural Communication/Marketing
The intent of this qualitative research is to investigate and understand the requisites of customer satisfaction for academic libraries’ users and to give managerial hints for the implementation of user centred academic library services.... more
The intent of this qualitative research is to investigate and
understand the requisites of customer satisfaction for academic libraries’ users and to give managerial hints for the implementation of user centred academic
library services. To this aim, we analyse the library services of two Italian Universities (the Faculty of Economics of University of Palermo and the Central Library of the University of Salerno) to find relations and congruencies and to evaluate the perceived relevance of the tangible and intangible aspects
of these services. In the preliminary phase of the research, we conducted both focus groups and individual interviews involving students or researchers who
regularly use the library services. This study supplies a significant analysis of qualitative data that can be functional for researchers and for university managers to plan strategic and operative activities in order to improve academic library services.
understand the requisites of customer satisfaction for academic libraries’ users and to give managerial hints for the implementation of user centred academic
library services. To this aim, we analyse the library services of two Italian Universities (the Faculty of Economics of University of Palermo and the Central Library of the University of Salerno) to find relations and congruencies and to evaluate the perceived relevance of the tangible and intangible aspects
of these services. In the preliminary phase of the research, we conducted both focus groups and individual interviews involving students or researchers who
regularly use the library services. This study supplies a significant analysis of qualitative data that can be functional for researchers and for university managers to plan strategic and operative activities in order to improve academic library services.
Research Interests:
The spread of digital technologies offers great potential for both the creative industries in general and for the tourism industry. The overall goal of this research is to evaluate the impact of mobile technology in augmenting and... more
The spread of digital technologies offers great potential for both the creative industries in general and for the tourism industry. The overall goal of this research is to evaluate the impact of mobile technology in augmenting and streamlining the tourist experience. To this end, we integrate
two existing methodologies, the Kano Model (KM) and the Analytic Hierarchy Process (AHP), which allow categorization and ordering of service attributes according to how they are perceived by customers, and we estimate their impact on customer satisfaction. Our analysis is based on qualitative
data collected through questionnaires administered to a panel of Italian tourists visiting the cities of Palermo and Rome, over a period of 3 months (March–May 2014). As results in evaluating the impact of mobile technology we propose the Smart Tourist App (STAPP) which is a mobile travel assistant
that integrates the functionalities of a traditional city card with the specificities of mobile devices.
two existing methodologies, the Kano Model (KM) and the Analytic Hierarchy Process (AHP), which allow categorization and ordering of service attributes according to how they are perceived by customers, and we estimate their impact on customer satisfaction. Our analysis is based on qualitative
data collected through questionnaires administered to a panel of Italian tourists visiting the cities of Palermo and Rome, over a period of 3 months (March–May 2014). As results in evaluating the impact of mobile technology we propose the Smart Tourist App (STAPP) which is a mobile travel assistant
that integrates the functionalities of a traditional city card with the specificities of mobile devices.
Research Interests:
Predictions play a key role in assuring the status of “rationality” in decisions. Nevertheless, in the field of social sciences and economics, predictions fail to correctly depict the oncoming scenarios. Why is it so difficult to achieve... more
Predictions play a key role in assuring the status of “rationality” in decisions. Nevertheless, in the field of social sciences and economics, predictions fail to correctly depict the oncoming scenarios. Why is it so difficult to achieve quantitative prediction of social and economic systems? Can science provide reliable
predictions of social and economic paths that can be used to implement effective interventions? As in the notorious “El Farol bar problem” depicted by Brian Arthur (Am Econ Rev 84:406–411, 1994), the validity of predictive models is more a social issue than a matter of good mathematics. Predictability in social
systems is due to limited knowledge of society and human behavior. We do not yet have worldwide, quantitative knowledge of human social behavior; for instance, the
perception of certain issues or the predisposition to adopt certain behaviors. Though tremendous progress has been made in recent years in data gathering thanks to the
development of new technologies and the consequent increase in computational power, social and economic models still rely on assumptions of rationality that undermine their predictive effectiveness. Through some theoretical and epistemological
reflections, we propose a way in which the cybernetic paradigm of complexity management can be used for better decision-making in complex scenarios with a comprising, dynamic, and evolving approach. We will show how a cybernetic approach can help to overcome the fear of uncertainty and serve as an effective tool for improving decisions and actions.
predictions of social and economic paths that can be used to implement effective interventions? As in the notorious “El Farol bar problem” depicted by Brian Arthur (Am Econ Rev 84:406–411, 1994), the validity of predictive models is more a social issue than a matter of good mathematics. Predictability in social
systems is due to limited knowledge of society and human behavior. We do not yet have worldwide, quantitative knowledge of human social behavior; for instance, the
perception of certain issues or the predisposition to adopt certain behaviors. Though tremendous progress has been made in recent years in data gathering thanks to the
development of new technologies and the consequent increase in computational power, social and economic models still rely on assumptions of rationality that undermine their predictive effectiveness. Through some theoretical and epistemological
reflections, we propose a way in which the cybernetic paradigm of complexity management can be used for better decision-making in complex scenarios with a comprising, dynamic, and evolving approach. We will show how a cybernetic approach can help to overcome the fear of uncertainty and serve as an effective tool for improving decisions and actions.
Research Interests:
Today we can observe an increasing proliferation of new academic spin-off initiatives aimed to transfer knowledge from the university to the market. Due to their strategic role in enhancing the development of technological innovation,... more
Today we can observe an increasing proliferation of new academic spin-off initiatives aimed to
transfer knowledge from the university to the market. Due to their strategic role in enhancing the development of technological innovation, academic spin-offs can attain high levels of social performance and consonance with their environment. At the same time, they must overcome many difficulties if they are to achieve a high level of financial performance and growth. They are often considered to be mere vehicles for the transmission of knowledge, implying that their entrepreneurial potential is not fully exploited. According to the Resource Based View (RBV) the competitive disadvantage of an academic spin-off is due to a lack of resources. This paper will join this stream of research in order to analyze the financial performance of academic spin-offs. We examine the case of Arca Consortium’s incubator, established by the University of Palermo, and of the academic spin-offs it has supported and continues to assist. The empirical analysis, based on two linear regression models, is performed based on 19 case studies of spin-offs created between 2007 and 2009 by academicians of the University of Palermo.
transfer knowledge from the university to the market. Due to their strategic role in enhancing the development of technological innovation, academic spin-offs can attain high levels of social performance and consonance with their environment. At the same time, they must overcome many difficulties if they are to achieve a high level of financial performance and growth. They are often considered to be mere vehicles for the transmission of knowledge, implying that their entrepreneurial potential is not fully exploited. According to the Resource Based View (RBV) the competitive disadvantage of an academic spin-off is due to a lack of resources. This paper will join this stream of research in order to analyze the financial performance of academic spin-offs. We examine the case of Arca Consortium’s incubator, established by the University of Palermo, and of the academic spin-offs it has supported and continues to assist. The empirical analysis, based on two linear regression models, is performed based on 19 case studies of spin-offs created between 2007 and 2009 by academicians of the University of Palermo.
"The aim of this study is to identify the key factors as antecedents of visitorsatisfaction for the design of a mobile app for museums. To our aim we use the Kano model that allows to categorize service attributes according to how they... more
"The aim of this study is to identify the key factors as antecedents of visitorsatisfaction for the design of a mobile app for museums. To our aim we use the Kano model that allows to categorize service attributes according to how they are perceived by customers and to estimate their impact on customer satisfaction. We collected qualitative data trough 300 questionnaires administered to tourists visiting the Sicilian cities of Palermo and Trapani over a period of 3 months (October- December 2012). The results of our analysis can be relevant for museum and public managers to plan strategic and operative activities, for researcher in the field of
touristic marketing, for application developers, and for all those concerned with touristic and cultural heritage issues."
touristic marketing, for application developers, and for all those concerned with touristic and cultural heritage issues."
Purpose: Since the late 1980's, the evolution of marketing and communication studies aimed to focus the attention on the relevance of perception rather than on the functional tangibility of products and services. Customer satisfaction... more
Purpose: Since the late 1980's, the evolution of marketing and communication studies aimed to focus the attention on the relevance of perception rather than on the functional tangibility of products and services. Customer satisfaction can't be evaluated only considering the functional aspects but requires a deeper analysis using qualitative methodologies to measure the customers' perception.
The aim of this study is to depict the relational dynamics between the firm/brand and the individual/consumer or communities of consumers. To this aim we propose a conceptual framework, integrating the Viable Systems Approach (VSA) with... more
The aim of this study is to depict the relational dynamics between the firm/brand and the individual/consumer or communities of consumers. To this aim we propose a conceptual framework, integrating the Viable Systems Approach (VSA) with the Consumer Culture Theory (CCT) which considers the individual as an active co-maker of product/brand (prosumer).
The VSA view of the firm allows to overcome the limitations of CCT research, which is mainly focused on the individual, giving little consideration the other actors in the context. Among the different approaches under the umbrella of Viable Systems we chose the VSA because of its emphasis to the analysis of the systemic external relations with the agents in the context that helps to underscore the marketing and social perspective of CCT.
In a viable systemic perspective the firm/brand and the individual/consumer can be conceived as viable systems embedded in a social-business context. Therefore, the consumption system can be thought as the momentum for the creation and maintenance of symbolic and cultural relationships between the firm/brand and the individual/consumer or communities of consumers (i.e. brand communities or subculture of consumption). These relationships are finalized to establish a common and consonant language in order to achieve a desired consonance level capable of enabling both the consumer and the firm/brand to co-evolve, maintain and enhance their systemic viability.
The VSA view of the firm allows to overcome the limitations of CCT research, which is mainly focused on the individual, giving little consideration the other actors in the context. Among the different approaches under the umbrella of Viable Systems we chose the VSA because of its emphasis to the analysis of the systemic external relations with the agents in the context that helps to underscore the marketing and social perspective of CCT.
In a viable systemic perspective the firm/brand and the individual/consumer can be conceived as viable systems embedded in a social-business context. Therefore, the consumption system can be thought as the momentum for the creation and maintenance of symbolic and cultural relationships between the firm/brand and the individual/consumer or communities of consumers (i.e. brand communities or subculture of consumption). These relationships are finalized to establish a common and consonant language in order to achieve a desired consonance level capable of enabling both the consumer and the firm/brand to co-evolve, maintain and enhance their systemic viability.
"Starting from the assessment that hotels need to embrace a managerial approach oriented towards customer satisfaction, we adopt the Kano model to identify the relevant drivers of satisfaction of hotels guest in the main cities of... more
"Starting from the assessment that hotels need to embrace a managerial approach oriented towards customer satisfaction, we adopt the Kano model to identify the relevant drivers of satisfaction of hotels guest in the main cities of Sicily, Italy. This study analyzes the customer satisfaction requirements for Sicilian hotels in order to suggest and weigh a set of key attributes that hotel managers need to consider in order to create an attractive offer. We base our analysis on the qualitative data collected through 600 questionnaires submitted to hotel guests of twenty Sicilian three-star hotels located in city downtowns, in different provinces and locations.
Keywords: Customer Satisfaction; Hotel Management; Hospitality Industry; Kano Model; Sicily;"
Keywords: Customer Satisfaction; Hotel Management; Hospitality Industry; Kano Model; Sicily;"
Research Interests:
""The increasing use of web technologies has changed the way of doing business also in the field of education. In the last decade, the development of electronic learning (e-learning) systems became crucial in order to meet students’... more
""The increasing use of web technologies has changed the way of doing business also in the field of education. In the last decade, the development of electronic learning (e-learning) systems became crucial in order to meet students’ demand.
In this study we adopt a “relationship marketing” perspective and we apply the Kano Model (1984) to propose a way to build an e-learning “non-academic” course that can achieve “student satisfaction”. We measure the relevance of e-learning requirements from the University students’ perspective in order to identify their expectations about e-learning courses and obtain relevant characteristics that can help to plan an e-learning product capable of achieving high levels of customer satisfaction.
Our study is based on the interviews of 239 students of the Faculty of Economics of the University of Palermo. Throughout the five dimensions surveys, we measure users’ satisfaction of e-learning courses and classify quality attributes expectations into Kano Model categories. The indexes we deliver reveal the key elements that can increase or decrease the perceived satisfaction of customers of e-learning courses.
This study carries a specific value for academics who work on new product development in the field of customer satisfaction. Highlighting the correlation between the classification of expectations and satisfaction level we find practical implications for educational institutions and/or other companies interested in developing and selling e-learning courses drawing an offer based on the needs of the students with a customer oriented approach.""
In this study we adopt a “relationship marketing” perspective and we apply the Kano Model (1984) to propose a way to build an e-learning “non-academic” course that can achieve “student satisfaction”. We measure the relevance of e-learning requirements from the University students’ perspective in order to identify their expectations about e-learning courses and obtain relevant characteristics that can help to plan an e-learning product capable of achieving high levels of customer satisfaction.
Our study is based on the interviews of 239 students of the Faculty of Economics of the University of Palermo. Throughout the five dimensions surveys, we measure users’ satisfaction of e-learning courses and classify quality attributes expectations into Kano Model categories. The indexes we deliver reveal the key elements that can increase or decrease the perceived satisfaction of customers of e-learning courses.
This study carries a specific value for academics who work on new product development in the field of customer satisfaction. Highlighting the correlation between the classification of expectations and satisfaction level we find practical implications for educational institutions and/or other companies interested in developing and selling e-learning courses drawing an offer based on the needs of the students with a customer oriented approach.""
Research Interests:
The increase in the complexity and variability of the business environment, due to constant and rapid changes in markets, calls for more flexible and effective production systems. Of the most valuable production systems, the Japanese lean... more
The increase in the complexity and variability of the business environment, due to constant and rapid changes in markets, calls for more flexible and effective production systems. Of the most valuable production systems, the Japanese lean production system (LPS) is the best known and studied, but is still not the most widely applied with success outside Japan. The reason for the low level of success of lean production outside its native country is the lack of understanding of the strong interactions which hold between enterprises and business systems. In order to fill this gap in our knowledge, we investigate the systemic interactions according to the viable system view. To develop our analysis, we combine the elements of two of the major viable systems theories: the Viable System Model (VSM) of Stafford Beer, and the Viable System Approach (VSA) of Gaetano Golinelli. We combine these two perspectives to create a cohesive framework that combines the internal structural analysis of VSM with the analysis of links to the environmental suprasystems of VSA. In line with this framework, we examine the peculiar aspects of the Japanese LPS in order to find the relevant correspondences between the Japanese LPS and the Viable Systems perspective. We portray the peculiarities of the lean production system, shedding light on its roots in the Japanese business environment (Dominici 2008, 2010), and we show how it has worked as an incubator to create those managerial practices that represent the LPS. We also show how the Japanese kaisha can be effectively represented as a viable system in homeostatic interaction with the Japanese business environment. We conclude with an analysis of the results and summary of the possibilities for further research.
Research Interests:
We aim to point out some relevant ways in which organizations can decide and act sustainably according to a cybernetic and viable systems perspective.
Research Interests:
The main new challenge of the " smart era" can be synthesized by the sentence " complexity of simplicity ". It means providing complex products or services that can be perceived as simple, useful and time-saving by users. But creating... more
The main new challenge of the " smart era" can be synthesized by the sentence " complexity of simplicity ". It means providing complex products or services that can be perceived as simple, useful and time-saving by users. But creating simplicity is pretty complex. Aiming to simply complexity for the life of citizens, the scientific community is dealing with the development of new models of " Smart City " , based on ICT, sustainable growth, social inclusion and the quality of life in urban areas. The role of tourism cannot be overlooked by this " smart revolution ". With regards to tourism, cities, may be considered as " touristic products " that need to be managed with a long-term vision and strategies. Tourists have to deal with a high level of complexity in their travel decisions. The tourism sector has been described as highly information-intensive (Poon, 1993) and involving a wide variety of different processes (Egger, 2013), therefore new technologies, designed for simplification of complexity (semplexity as for Alain Berthoz), can bring tremendous advantage in this industry. In addition we can notice how the tourism industry is often fragmentized and lacks a kybernetes 1 able to manage it (Dominici, 2013). For the consumers of tourist services, the effect of this fragmentation, is that they are swamped with information coming from different sources and they need to make a great effort and spend a lot of time and energies, to take decisions and act.
Research Interests:
Research Poster presented at Consumer Culture Theory Conference "Mapping Consumer Culture. Latitudes, Legends and Declination". June 26-29, Helsinki, Finland.
Research Interests:
Research Poster presented at Business Systems Laboratory 2nd International Symposium "Systems Thinking for a Sustainable Economy. Advancements in Economic and Managerial Theory and Practice". Universitas Mercatorum, Rome (IT), January... more
Research Poster presented at Business Systems Laboratory 2nd International Symposium "Systems Thinking for a Sustainable Economy. Advancements in Economic and Managerial Theory and Practice". Universitas Mercatorum, Rome (IT), January 23-24, 2014.
Research Interests:
Research Poster presented at Business Systems Laboratory 2nd International Symposium "Systems Thinking for a Sustainable Economy. Advancements in Economic and Managerial Theory and Practice". Universitas Mercatorum, Rome (IT), January... more
Research Poster presented at Business Systems Laboratory 2nd International Symposium "Systems Thinking for a Sustainable Economy. Advancements in Economic and Managerial Theory and Practice". Universitas Mercatorum, Rome (IT), January 23-24, 2014.
Research Interests:
Research Poster presented at Consumer Culture Theory Conference "Mapping Consumer Culture. Latitudes, Legends and Declination". June 26-29, Helsinki, Finland.
Research Interests:
According to several digital marketing experts Near Field Communication (NFC) represents the future of Mobile Technology. One of the main strengths of this technology is the possibility to enable smartphones and other mobile devices to... more
According to several digital marketing experts Near Field Communication (NFC) represents the future of Mobile Technology. One of the main strengths of this technology is the possibility to enable smartphones and other mobile devices to become Mobile Wallet, simplifying and enhancing the user experience. In this paper we describe an application for Android smartphone, called NFC Smart Tourist Card, offering a wide range of services: information supply, mobile payment, mobile ticketing, device pairing, location based services, access authorization, management of loyalty, bonus and membership cards. This study has specific value for academics working in the field of Mobile Information Systems with practical implications for telecommunication operators and/or other companies interested in developing and selling mobile services for tourism 2.0.
Research Interests:
Obiettivi. Il processo di creazione di nuove imprese risulta particolarmente complesso qualora parta da idee altamente innovative che trovano difficoltà ad essere percepite come valide dai sovra sistemi. Obiettivo del presente lavoro è... more
Obiettivi. Il processo di creazione di nuove imprese risulta particolarmente complesso qualora parta da idee altamente innovative che trovano difficoltà ad essere percepite come valide dai sovra sistemi. Obiettivo del presente lavoro è dimostrare che gli incubatori accademici svolgono un ruolo determinante per la vitalità di queste imprese.
Metodologia. Attraverso un caso studio contraddistinto da un embedded design si analizza l’efficacia del processo di incubazione degli spin-off dell’incubatore del Consorzio Arca.
Risultati. L’efficacia del processo di incubazione è dimostrata dall’elevato numero di spin-off che, al termine del periodo di incubazione, sono capaci di competere con successo sul mercato e di raggiungere condizioni di consonanza con i sovrasistemi di riferimento.
Limiti della ricerca. I principali limiti sono da ricondurre alla ridotta significatività dei dati di bilancio, finanche aggregati, nel rappresentare la reale situazione competitiva di ogni singola impresa spin-off, e alla mancanza di una misurazione quantitativa del livello di consonanza raggiunto dagli spin-off.
Implicazioni pratiche. Il Consorzio ARCA rappresenta un esempio virtuoso di incubatore accademico; esso è stato in grado di creare un “humus culturale” atto a favorire la diffusione dell’imprenditorialità seppure in un contesto economicamente sottosviluppato (Sicilia).
Originalità del lavoro. Molti studi sugli spin-off accademici si concentrano sull’impatto negativo che la carenza di risorse e competenze delle imprese innovative genera sulla performance. In questo lavoro, adottando una prospettiva sistemica, si sposta l’attenzione dall’impresa
Metodologia. Attraverso un caso studio contraddistinto da un embedded design si analizza l’efficacia del processo di incubazione degli spin-off dell’incubatore del Consorzio Arca.
Risultati. L’efficacia del processo di incubazione è dimostrata dall’elevato numero di spin-off che, al termine del periodo di incubazione, sono capaci di competere con successo sul mercato e di raggiungere condizioni di consonanza con i sovrasistemi di riferimento.
Limiti della ricerca. I principali limiti sono da ricondurre alla ridotta significatività dei dati di bilancio, finanche aggregati, nel rappresentare la reale situazione competitiva di ogni singola impresa spin-off, e alla mancanza di una misurazione quantitativa del livello di consonanza raggiunto dagli spin-off.
Implicazioni pratiche. Il Consorzio ARCA rappresenta un esempio virtuoso di incubatore accademico; esso è stato in grado di creare un “humus culturale” atto a favorire la diffusione dell’imprenditorialità seppure in un contesto economicamente sottosviluppato (Sicilia).
Originalità del lavoro. Molti studi sugli spin-off accademici si concentrano sull’impatto negativo che la carenza di risorse e competenze delle imprese innovative genera sulla performance. In questo lavoro, adottando una prospettiva sistemica, si sposta l’attenzione dall’impresa
"According to the Viable Systems Approach (VSA), the process of creation of new firms goes through the transformation of new ideas and knowledge into viable systems. This is a complex process, in particular when it starts from very... more
"According to the Viable Systems Approach (VSA), the process of creation of new firms goes through the transformation of new ideas and knowledge into viable systems.
This is a complex process, in particular when it starts from very innovative and original ideas that may be not easily understood by the external stakeholders of the seed firm (supra-systems). The business incubator plays a key role in order to bridge this gap of understanding between the innovating seed and the main actors in its environmental context, creating inter-relational ties and consonance that are pivotal for the competitiveness of the firm.
In this study we analyze spin-offs incubated and generated by the business incubator managed by the ARCA Consortium, located inside the university campus of the University of Palermo in Sicily. We follow the ways how the ARCA incubator selects and supports the development of business ideas coming from university labs and transforms these ideas into viable firms. The analysis of this process according to a viable systems perspective sheds light on a better understanding of the systemic actions that create the prerequisite conditions for the achievement of viability of spin-off firms. "
This is a complex process, in particular when it starts from very innovative and original ideas that may be not easily understood by the external stakeholders of the seed firm (supra-systems). The business incubator plays a key role in order to bridge this gap of understanding between the innovating seed and the main actors in its environmental context, creating inter-relational ties and consonance that are pivotal for the competitiveness of the firm.
In this study we analyze spin-offs incubated and generated by the business incubator managed by the ARCA Consortium, located inside the university campus of the University of Palermo in Sicily. We follow the ways how the ARCA incubator selects and supports the development of business ideas coming from university labs and transforms these ideas into viable firms. The analysis of this process according to a viable systems perspective sheds light on a better understanding of the systemic actions that create the prerequisite conditions for the achievement of viability of spin-off firms. "
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Oggi il ruolo delle Università non si limita più soltanto alle tradizionali attività di formazione e di ricerca. La cosiddetta Seconda Rivoluzione Accademica ha attribuito alle Università una “terza missione”, che consiste nella... more
Oggi il ruolo delle Università non si limita più soltanto alle tradizionali attività di formazione e di ricerca.
La cosiddetta Seconda Rivoluzione Accademica ha attribuito alle Università una “terza missione”, che consiste nella valorizzazione e commercializzazione della conoscenza accedemica sul mercato. L’Università diviene così “entrepreneurial university” creando valore non solo in termini di conoscenza ma anche di innovazione e sviluppo economico.
Il libro intende approfondire il ruolo che le Università rivestono nel processo di trasferimento di conoscenza innovativa al mercato tramite la costituzione di imprese spin-off. Viene evidenziato come, attraverso il supporto di apposite strutture definite "incubatori" universitari, l'università sia in grado di creare l'humus per dar vita a start-up innovative, in grado di competere e contribuire allo sviluppo economico.
ISBN: 1482559919 - ISBN-13: 978-1482559910
La cosiddetta Seconda Rivoluzione Accademica ha attribuito alle Università una “terza missione”, che consiste nella valorizzazione e commercializzazione della conoscenza accedemica sul mercato. L’Università diviene così “entrepreneurial university” creando valore non solo in termini di conoscenza ma anche di innovazione e sviluppo economico.
Il libro intende approfondire il ruolo che le Università rivestono nel processo di trasferimento di conoscenza innovativa al mercato tramite la costituzione di imprese spin-off. Viene evidenziato come, attraverso il supporto di apposite strutture definite "incubatori" universitari, l'università sia in grado di creare l'humus per dar vita a start-up innovative, in grado di competere e contribuire allo sviluppo economico.
ISBN: 1482559919 - ISBN-13: 978-1482559910
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Tesi di laurea triennale in Economia Aziendale
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Tesi di Laurea Specialistica in Scienze Economico-Aziendali.
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Tesi di dottorato in Economia e Finanza nel Governo dell'Impresa