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Il volume, che si inserisce tra le iniziative promosse dall’Ufficio ecumenismo e dialogo interreligioso della Conferenza episcopale italiana, si propone di illustrare e favorire l’incontro e il dialogo tra cristiani e musulmani. La... more
Il volume, che si inserisce tra le iniziative promosse dall’Ufficio ecumenismo e dialogo interreligioso della Conferenza episcopale italiana, si propone di illustrare e favorire l’incontro e il dialogo tra cristiani e musulmani.
La comprensione dell’islam in Italia - spiegano gli autori - passa attraverso la conoscenza delle organizzazioni musulmane, del diritto ecclesiastico, della figura dell’imam, ma anche tramite l’incontro concreto nei luoghi della vita: la comunità, la scuola, l’oratorio, il carcere, l’ospedale. Senza dimenticare la dimensione quotidiana dell’islam – dalle regole alimentari alle feste – e l’attenzione concreta nei confronti dei poveri.
The PhD thesis Branding Islam. The Women of ISIS among jihad, empowerment and submission contributes to the academic debate on the relationship between the religion and the brand within the framework of the consumer culture. The present... more
The PhD thesis Branding Islam. The Women of ISIS among jihad, empowerment and submission contributes to the academic debate on the relationship between the religion and the brand within the framework of the consumer culture. The present work analyses the re-signification of Islam in a brand and how the brand is a further source giving sense to people and building their identities besides the religion, in a post-modern and consumerist society. The theoretical framework involves semiotics, marketing (storytelling) and branding approaches. The theoretical framework is applied to "ISIS and the phenomenon of Western muhajirat" as an empirical case study, with a focus on Italy in comparison with European countries and United States. The thesis analyses ISIS as a brand with its own imaginary world and the Western muhajirat as consumers.