A common misconception is that technology can solve problems. Very often, the people and processe... more A common misconception is that technology can solve problems. Very often, the people and processes involved have significant impacts on the success or failure of a particular piece of technology in addressing a problem. This case is a classic example of how not to manage a technology project. It describes how a client, a vendor, and a sub-vendor exercised poor judgment in dealing with one another in applying client-server technology to a project of mammoth proportions. In the end, there were no real winners and the project, which came close to abortion, is now progressing to a slow finish, many valuable months and dollars behind what were originally estimated. One learns that it is not merely enough getting a customer “involved” in a project from the very beginning. Learning who the key players are, engendering and fostering a feeling of mutual trust and commitment to the end result (i.e., a successful project-development partnership), educating the customer about technology and pro...
Social Media Analytics (SMA) is a relatively recent Analytics innovation. We develop an integrate... more Social Media Analytics (SMA) is a relatively recent Analytics innovation. We develop an integrated, unifying definition of Business SMA, identify several benefits, describe several challenges, and present a conceptual Business SMA model. Our work is intended to further understanding of the Business SMA phenomenon and its future development.
A common misconception is that technology can solve problems. Very often, the people and processe... more A common misconception is that technology can solve problems. Very often, the people and processes involved have significant impacts on the success or failure of a particular piece of technology in addressing a problem. This case is a classic example of how not to manage a technology project. It describes how a client, a vendor, and a sub-vendor exercised poor judgment in dealing with one another in applying client-server technology to a project of mammoth proportions. In the end, there were no real winners and the project, which came close to abortion, is now progressing to a slow finish, many valuable months and dollars behind what were originally estimated. One learns that it is not merely enough getting a customer “involved” in a project from the very beginning. Learning who the key players are, engendering and fostering a feeling of mutual trust and commitment to the end result (i.e., a successful project-development partnership), educating the customer about technology and pro...
Social Media Analytics (SMA) is a relatively recent Analytics innovation. We develop an integrate... more Social Media Analytics (SMA) is a relatively recent Analytics innovation. We develop an integrated, unifying definition of Business SMA, identify several benefits, describe several challenges, and present a conceptual Business SMA model. Our work is intended to further understanding of the Business SMA phenomenon and its future development.
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