Trine Syvertsen
University of Oslo, Media and Communication, Faculty Member
- Nordic Media, Public Service Broadcasting, Media Studies, Nordic Studies, Nordic Model, Nordic countries, and 25 moreScandinavian Studies, Media, Television Studies, Media Convergence, Media Policy, Participatory Media, Television genres, Reality television, Television Policy, Public Service Media, Digital Media, Technology, Media History, Media Sociology, Philosophy of Technology, History of Science and Technology, Digital Divide, Media regulation, Media Research, Convergence, Big Data, Communication, Simone Natale, Media Panic, and Technological Resistanceedit
- Professor at Dept of Media and Communication, Univ of Oslo. Ppublished on media history, media policy, television and... moreProfessor at Dept of Media and Communication, Univ of Oslo. Ppublished on media history, media policy, television and digital media. Books: The Media Welfare State: Nordic Media in the Digital Era (Univ of Michigan Press, 2014), Media Resistance: Dislike, Protest, Abstention (open access, Palgrave, 2017), Digital detox: the Politics of Disconnection (Emerald, 2020)
Her aim is to publish as much as possible open access, and several books and articles are available (see links and website)
Syvertsen is currently Chairman of the Board at the Oslo and Akershus University College and has been Dean (2007-14) and Vice Dean (2002-6) at the Faculty of Humanities, UiO. She holds a PhD and an MA from the University of Leicester, and a cand polit from the University of Bergen.edit
ALSO AS AUDIO BOOK: https://www.estories.com/audiobook/359981/Trine-Syvertsen/Digital-Detox /// ABSTRACT: Social media and smartphones are criticised for being addictive, destroying personal relationships, undermining productivity, and... more
ALSO AS AUDIO BOOK: https://www.estories.com/audiobook/359981/Trine-Syvertsen/Digital-Detox /// ABSTRACT: Social media and smartphones are criticised for being addictive, destroying personal relationships, undermining productivity, and invading privacy. In this book, Trine Syvertsen explores the phenomenon of digital detox: users taking a break from digital media or adopting measures to limit smartphone and social media use. Based on studies, documents, media texts and interviews with media users, Syvertsen discusses how media industries intensify the quest for attention, how companies and governments team up to get everybody online, and how the main responsibility for managing online risks and problems are placed on the users' shoulders. She provides a rich account of how users reduce their online engagement through time-limitations, restrictions on smartphone use, productivity apps, and use of analogue media. Syvertsen shows how digital detoxing has much in common with other forms of self-help such as mindfulness, decluttering and simple living and places digital detox within a culture of self-optimisation. But digital detox is also about sustaining face-to-face conversations, better work-life-balance, a deeper connection with nature and more meaningful interpersonal relationships. With a wealth of examples, analyses and stories, Digital Detox is a valuable guide to why digital detox and disconnection has become a topic, how it is practised, what it says about the state of media industries and how people express resistance in the 21st century.
Research Interests:
A fascination for the authentic is pervasive in contemporary culture. This article discusses texts recommending digital detox and how these accentuate dilemmas of what it means to be authentically human in the age of constant... more
A fascination for the authentic is pervasive in contemporary culture. This article discusses texts recommending digital detox and how these accentuate dilemmas of what it means to be authentically human in the age of constant connectivity. Digital detox can be defined as a periodic disconnection from social or online media, or strategies to reduce digital media involvement. Digital detox stands in a long tradition of media resistance and resistance to new communication technologies, and non-use of media, but advocates balance and awareness more than permanent disconnection. Drawing on the analysis of 20 texts promoting digital detox: self-help literature, memoirs and corporate websites, the article discusses how problems with digital media are defined and recommended strategies to handle them. The analysis is structured around three dominant themes emerging in the material: descriptions of temporal overload and 24/7 connectivity, experiences of spatial intrusion and loss of contact with ‘real life’ and descriptions of damage to body and mind. A second research topic concerns how arguments for digital detox can be understood within a wider cultural and political context. Here, we argue that digital detox texts illuminate the rise of a self-regulation society, where individuals are expected to take personal responsibility for balancing risks and pressures, as well as representing a form of commodification of authenticity and nostalgia.
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DOWNLOAD FREE FROM PALGRAVE WEBSITE The media have always been disliked, despised and resisted. Protests have been grounded in claims that the media destroy culture, morality, enlightenment, democracy, community and health. The book... more
DOWNLOAD FREE FROM PALGRAVE WEBSITE
The media have always been disliked, despised and resisted. Protests have been grounded in claims that the media destroy culture, morality, enlightenment, democracy, community and health. The book explores media resistance as an integrated part of culture, instead of seeing it as incidents of moral or media panic.
Drawing on political and organizational sources, personal testimonies, fiction and non-fiction bestsellers as well as dystopian films, the book shows how the media are placed in a villainous and disruptive role
The book takes a historical perspective, looking at early resistance to books, print, cinema, radio and comics in the 1800s and 1900s; resistance to television in the late 1900s; and resistance to online and social media from around 2000
The media have always been disliked, despised and resisted. Protests have been grounded in claims that the media destroy culture, morality, enlightenment, democracy, community and health. The book explores media resistance as an integrated part of culture, instead of seeing it as incidents of moral or media panic.
Drawing on political and organizational sources, personal testimonies, fiction and non-fiction bestsellers as well as dystopian films, the book shows how the media are placed in a villainous and disruptive role
The book takes a historical perspective, looking at early resistance to books, print, cinema, radio and comics in the 1800s and 1900s; resistance to television in the late 1900s; and resistance to online and social media from around 2000
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Digitization, new entrants and the disruption of business models prompt concern about the media’s societal mission. The article investigates how media managers conceptualize societal responsibility in an era of turmoil. Based on 20... more
Digitization, new entrants and the disruption of business models prompt concern about the media’s societal mission. The article investigates how media managers conceptualize societal responsibility in an era of turmoil. Based on 20 semi-structured interviews with executive managers of private media companies in Norway and Flanders, the study reveals important differences in the definition of the public interest. While Flemish media managers emphasize brand value, Norwegian managers emphasize societal values, such as educating the public. When comparing managers of traditional and newer companies, a third, more straightforward market logic is also elicited, illuminating the vulnerability of traditional values.
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Digital platforms such as Google, Facebook and Netflix have caused a watershed moment not only for markets and businesses but also for media policy. Concerns about the US-based digital platforms’ impact on national media markets have... more
Digital platforms such as Google, Facebook and Netflix have caused a watershed moment not only for markets and businesses but also for media policy. Concerns about the US-based digital platforms’ impact on national media markets have grown among European media businesses as well as policy makers. Media policy research argues that small media markets are particularly vulnerable to global players and foreign influence, but that market size must be understood also in the context of political traditions. This article investigates how digital platforms influence media policy for private media businesses in the small media systems of Norway and Flanders. Drawing on 20 qualitative interviews with CEOs and top-level media managers in these two small media markets, we ask what private media businesses expect from policy makers in light of the intensified competition from digital platforms, what experience they have with cooperating with policy makers and what explains the differences between Norway and Flanders. A key finding is that the managers in both markets want policy makers to regulate digital platforms to secure level playing field, and that the Norwegian respondents had more positive experiences with co-regulation and expressed more trust in policy makers and policy instruments, compared to the Flemish. Despite the global players and the need for transnational solutions, regional variations in policy making still matters, and might inform the discussion about how to regulate the digital platforms.
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Most research on the changes affecting commercial media focuses on big markets and, except in some instances, fails to incorporate media managers’ views. By investigating perceptions of private media managers in two small markets, this... more
Most research on the changes affecting commercial media focuses on big markets and, except in some instances, fails to incorporate media managers’ views. By investigating perceptions of private media managers in two small markets, this article fills that void. It analyses how mainly legacy media managers view the impact of market and societal dynamics such as digitisation, internationalisation, and changing business models, and discusses the strategies and priorities they envisage to handle current challenges. Data collection rests on 20 expert interviews with high-level management in Flanders and Norway. The analysis builds on the main challenges identified in the literature, with a focus on the robustness versus fragility of small media markets.
The main finding is that respondents do not go along with a doom scenario of their market, recognising though that the extent to which their companies and media ecosystems used to be shielded away from international trends and competition is over. Connecting with audiences is considered to be of pivotal importance in developing new business models.
The main finding is that respondents do not go along with a doom scenario of their market, recognising though that the extent to which their companies and media ecosystems used to be shielded away from international trends and competition is over. Connecting with audiences is considered to be of pivotal importance in developing new business models.
Research Interests:
Digitization, new entrants and the disruption of business models prompt concern about the media’s societal mission. The article investigates how media managers conceptualize societal responsibility in an era of turmoil. Based on 20... more
Digitization, new entrants and the disruption of business models prompt concern about the media’s societal mission. The article investigates how media managers conceptualize societal responsibility in an era of turmoil. Based on 20 semi-structured interviews with executive managers of private media companies in Norway and Flanders, the study reveals important differences in the definition of the public interest. While Flemish media managers emphasize brand value, Norwegian managers emphasize societal values, such as educating the public. When comparing managers of traditional and newer companies, a third, more straightforward market logic is also elicited, illuminating the vulnerability of traditional values.
Research Interests:
TV 2 feirer 25-årsjubileum i 2017. TV 2 var nyskapende og annerledes – som merkevare, programprodusent og samfunnsaktør – men har etter 25 år blitt en del av det etablerte Norge. Artikkelen diskuterer grunntrekk i TV 2s historie og profil... more
TV 2 feirer 25-årsjubileum i 2017. TV 2 var nyskapende og annerledes – som merkevare, programprodusent og samfunnsaktør – men har etter 25 år blitt en del av det etablerte Norge. Artikkelen diskuterer grunntrekk i TV 2s historie og profil basert på intervjuer med de fem sjefredaktørene – fem menn som hver på sin måte har preget norsk offentlighet og fjernsynskultur.
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This article discusses the impact of convergence and digital intermediaries for television as a medium, industry and political and cultural institution. There is currently widespread debate about the future of television and the impact of... more
This article discusses the impact of convergence and digital intermediaries for television as a medium, industry and political and cultural institution. There is currently widespread debate about the future of television and the impact of technological and market changes. Our argument is that the answer to what is happening to television cannot be adequately addressed on a general level; local and contextual factors are still important, and so is the position and strategic response of existing television institutions in each national context. Based on analyses of political documents, statistics, audience research and media coverage, as well as secondary literature, the article explores the current situation for Norwegian television and point to four contexts that each plays a part in constraining and enabling existing television operators: the European context, the public service context, the welfare state context and the media ecosystem context.
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There is an emerging range of self-help guides advising users on how to minimise their interaction with media. The aim is to create a lifestyle and identity that is less media-centred and more grounded in “real life”. This article... more
There is an emerging range of self-help guides advising users on how to minimise their interaction with media. The aim is to create a lifestyle and identity that is less media-centred and more grounded in “real life”. This article discusses media self-help in the light of theories of media domestication, highlighting processes where the aim is to reduce the
importance of, rather than to incorporate, media and communication technology into users’ lives. Based on a sample of 30 guides from the self-help site Wikihow dealing with how to handle television, games and social media respectively, the article discusses media self-help
strategies in relation to key concepts of domestication theory: appropriation, objectification, incorporation and conversion. In conclusion, the article argues that strategies of withdrawal
and resistance should receive more attention in media studies, and point to the concept of reverse domestication as one way of highlighting such strategies.
importance of, rather than to incorporate, media and communication technology into users’ lives. Based on a sample of 30 guides from the self-help site Wikihow dealing with how to handle television, games and social media respectively, the article discusses media self-help
strategies in relation to key concepts of domestication theory: appropriation, objectification, incorporation and conversion. In conclusion, the article argues that strategies of withdrawal
and resistance should receive more attention in media studies, and point to the concept of reverse domestication as one way of highlighting such strategies.
Research Interests:
When planning for the future, media managers must balance realism with the need to foresee unexpected changes. This article investigates images of the future in the Norwegian media industry in the early years of the 21st century and... more
When planning for the future, media managers must balance realism with the need to foresee unexpected changes. This article investigates images of the future in the Norwegian media industry in the early years of the 21st century and identifies five key trends that media managers envisioned: personalized content, user-generated content, rich media, cross-platform media, and mobility. We argue that increased reflection on such visions and
how they are formed may put managers (and researchers) in a better position to meet the future. We therefore ask to what degree they were influenced by actual developments at
the time, or anchored in more classical imagery of the future. The analysis illustrates how new technologies become focal points for articulating old dreams about the future. At the latest turn of the century, the mobile phone served as such a focal technology.
how they are formed may put managers (and researchers) in a better position to meet the future. We therefore ask to what degree they were influenced by actual developments at
the time, or anchored in more classical imagery of the future. The analysis illustrates how new technologies become focal points for articulating old dreams about the future. At the latest turn of the century, the mobile phone served as such a focal technology.
Research Interests:
The chapter provides an overview and a critical discussion of research on public service broadcasting. We identify and discuss four strands of research. First, policy studies: analyses of the changing conditions for public service... more
The chapter provides an overview and a critical discussion of research on public service broadcasting. We identify and discuss four strands of research.
First, policy studies: analyses of the changing conditions for public service broadcasting in the wake of increased competition, new technologies, privatization and globalization. Second, the related strand of institutional studies: studies of how traditional public service companies have responded and adapted to changing circumstances. Third, a strand focusing more explicitly on the role of public service in social and democratic life of modern
nation-states. Fourth, and more tentatively, an emerging strand of postmodern approaches, critical of the modernist stance of the public service and democracy studies, and more explicitly inspired by the transformative potentials of new communication technologies.
The chapter in turn discusses these four strands of research, concentrating on the merits and limitations of each one. Throughout, we draw particularly on literature from Scandinavia, the UK and German-speaking countries, but also include key works from other countries with distinct public service broadcasting traditions. The discussion leads us to point to remaining tensions, and suggest directions for further research.
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First, policy studies: analyses of the changing conditions for public service broadcasting in the wake of increased competition, new technologies, privatization and globalization. Second, the related strand of institutional studies: studies of how traditional public service companies have responded and adapted to changing circumstances. Third, a strand focusing more explicitly on the role of public service in social and democratic life of modern
nation-states. Fourth, and more tentatively, an emerging strand of postmodern approaches, critical of the modernist stance of the public service and democracy studies, and more explicitly inspired by the transformative potentials of new communication technologies.
The chapter in turn discusses these four strands of research, concentrating on the merits and limitations of each one. Throughout, we draw particularly on literature from Scandinavia, the UK and German-speaking countries, but also include key works from other countries with distinct public service broadcasting traditions. The discussion leads us to point to remaining tensions, and suggest directions for further research.
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Research on public service broadcasting (PSB) seem to start from the premise that traditional broadcasting institutions are in a state of crisis. In this article, I argue that the public broadcasters are doing better than most observers... more
Research on public service broadcasting (PSB) seem to start from the premise that traditional broadcasting institutions are in a state of crisis. In this article, I argue that the public broadcasters are doing better than most observers assume, and point to several areas where, in recent years, the broadcasters have designed fairly successful strategies.
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"The article discusses the background and origins of research on media institutions as afield, and especially assesses the development and status of Norwegian research on broadcasting institutions. It is demonstrated how the field has... more
"The article discusses the background and origins of research on media institutions as afield, and especially assesses the development and status of Norwegian research on broadcasting institutions. It is demonstrated how the field has developed, both quantitatively and qualitatively, through three key phases: the era of broadcasting monopolies; the“new media situation” in the 1980s and 1990s; and the era of convergence; globalization andcommercialization from the late 1990s. A key purpose is to discuss the theoretical perspectives and implicit and explicit assumptions upon which the research is based. Further, thearticle points to shortcomings and gaps in our knowledge of how media institutions evolve and operate. In closing, it is suggested how the field may maintain its relevance in an erawhere the very concept of a “broadcasting institution” is becoming more blurred.
Key Words: media institutions, broadcasting, Norway, research overview"
Key Words: media institutions, broadcasting, Norway, research overview"
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Since the mid-‐1990s, media institutions have been experimenting with new forms of audience participation. Based on interviews with Norwegian media leaders, this article provides insight into how media executives think strategically... more
Since the mid-‐1990s, media institutions have been experimenting with new forms of audience participation. Based on interviews with Norwegian media leaders, this article provides insight into how media executives think strategically about audience input, as well as the seven most important reasons why they are focusing on audience participation. The article asks what a focus upon audience participation means for the role of media in society.
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The article investigates the strategies behind, and the responses to, the development of multi-platform media hybrids – a term used here to describe the tendency to combine traditional television with other media in order to stimulate... more
The article investigates the strategies behind, and the responses to, the development of multi-platform media hybrids – a term used here to describe the tendency to combine traditional television with other media in order to stimulate viewer activity.
Many books and articles have been published on the transition from industrial society into a new form of society the information society. In this article information society theories are discussed with reference to the development of... more
Many books and articles have been published on the transition from industrial society into a new form of society the information society. In this article information society theories are discussed with reference to the development of the Norwegian media and communication sector. Four indicators are examined: the value of information and communication production; employment in media and communication industries; consumption of media and communication goods and services, and the degree to which new technologies appear to alleviate traditional differences between classes and social groups. The overall objective of the article has been to shed light on information society theories using various economic indicators. The analysis demonstrates that changes are taking place within production, employment and consumption of media and communication. However, these changes are neither as fast nor as dramatic as some theories on the transition into the information society predict.
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The article discusses the relationship between broadcasters and their publics in light of the changes associated with competition, convergence arid digitalization. On the conceptual level, the article contrasts four ideal type perceptions... more
The article discusses the relationship between broadcasters and their publics in light of the changes associated with competition, convergence arid digitalization. On the conceptual level, the article contrasts four ideal type perceptions of how television may serve its publics: 'citizens', 'audiences, 'custorners' and players'. While publics, in the early days of broadcasting, wvere served more in their capacity as citizens, the view that the main purpose of broadcasting was to draw large audiences gradually became dominant. In recent years, new communication technologies have operied up further possibilities for serving the public as customers or players. The last category implies that opportunities are created for viewers to engage with television arid each other in a more playful fashion, acting out other aspects of their character than the previous three ideal types allowed for.
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The question of whether public broadcasting should be sustained and protected is at the heart of current media policy debates in Europe. The main issue is whether traditional forms of regulation, including regulation protecting public... more
The question of whether public broadcasting should be sustained and protected is at the heart of current media policy debates in Europe. The main issue is whether traditional forms of regulation, including regulation protecting public communication and the media's social and cultural functions, are still relevant in the emerging digital media system. In this article, the situation of public television is discussed with reference to the Norwegian experience and the media policies emanating from the European Union. In the article, it is argued that the momentous changes associated with convergence, globalization, and privatization have produced a new set of challenges to public broadcasters and policy makers. Although the range of possible responses is curtailed by an ideological climate that favors market regulation over more traditional forms of cultural policy, it is argued that the situation also creates space for new policies destined to protect and defend public broadcasting.
Keywords: public service broadcasting television policy European Union media policy
Keywords: public service broadcasting television policy European Union media policy
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Programmes based on the experiences and emotions of ordinary people are an important feature of television schedules worldwide. So far, however, media researchers have done little to investigate the motives and experiences of those who... more
Programmes based on the experiences and emotions of ordinary people are an important feature of television schedules worldwide. So far, however, media researchers have done little to investigate the motives and experiences of those who lend their lives to such programmes. This article investigates the experiences of participants in one of the more traditional programme formats based on ordinary people: the television dating game. This article presents evidence from a study of participants in Reisesjekken, a Norwegian dating game modelled upon the British ITV programme Blind Date. The analysis is based on interviews with 40 participants and five producers. The main questions are: Why do people want to participate in a television dating game? What are the main sources of conflict between participants and production staff? And, what do the participants get out of it in the long run?
Keywords: blind date, entertainment, game shows, Norwegian television, participatory communication, television formats, TVNorge
Keywords: blind date, entertainment, game shows, Norwegian television, participatory communication, television formats, TVNorge
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Intensified media competition has led to an inflation in the use of the concept of public service with respect to radio and television services. From once having been of primarily historical significance, public service became a key... more
Intensified media competition has led to an inflation in the use of the concept of public service with respect to radio and television services. From once having been of primarily historical significance, public service became a key concept in the regulation of publicly and privately owned radio and television channels in the 1990s. By attaching concrete and significant privi-leges to the status of "public service broadcaster” without specifying what they mean by the term, authorities have elicited a battle of rhetoric, the winners of which are awarded gilt-edged concessions, a share of licence fee revenues, and politicians’ blessing. In such a situation it may be interesting to go back and examine the origins of the concept and ask: Is there any meaning left, or has the concept been so perverted that it nowadays can be used as an apology for just about anything?
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Medievitenskapelig institusjonsforskning har utviklet seg voldsomt de siste tretti årene. Fortsatt har imidlertid dette området en tydeligere status som kunnskapsområde enn som forskningsfelt. I denne artikkelen trekker jeg... more
Medievitenskapelig institusjonsforskning har utviklet seg voldsomt de siste tretti årene. Fortsatt har imidlertid dette området en tydeligere status som kunnskapsområde enn som forskningsfelt. I denne artikkelen trekker jeg opp noe av bakgrunnen for dagens forskning på medieinstitusjoner, og diskuterer spesielt hva som kjennetegner de siste 20 årenes forskning på kringkastingsinstitusjoner i Norge. I hvilken grad gir denne forskningen et godt grunnlag for å møte en endret medievirkelighet, preget av konvergens og fragmentering?
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Dette notatet er fra 1998. En mer oppdatert og kortere versjon finnes i boka Mediemangfold (2004) Notatet tar utgangspunkt i egne erfaringer med dokumentanalyse og dokumentariske kilder medievitenskapelige forskningsarbeid. Hovedvekten... more
Dette notatet er fra 1998. En mer oppdatert og kortere versjon finnes i boka Mediemangfold (2004)
Notatet tar utgangspunkt i egne erfaringer med dokumentanalyse og dokumentariske kilder medievitenskapelige forskningsarbeid. Hovedvekten i notatet ligger på offentlige dokumenter på kringkastingsområdet, men mer allmenne mediedokumenter og webkilder er også behandlet. Notatets første tre deler drøfter dokumentanalyse som metode, mens fjerde del er en konkret oversikt over dokumenter på medieområdet.
Noe av dette har primært historisk interesse siden denne versjonen er uforandret fra 1998.
Notatet tar utgangspunkt i egne erfaringer med dokumentanalyse og dokumentariske kilder medievitenskapelige forskningsarbeid. Hovedvekten i notatet ligger på offentlige dokumenter på kringkastingsområdet, men mer allmenne mediedokumenter og webkilder er også behandlet. Notatets første tre deler drøfter dokumentanalyse som metode, mens fjerde del er en konkret oversikt over dokumenter på medieområdet.
Noe av dette har primært historisk interesse siden denne versjonen er uforandret fra 1998.
The article is an early attempt to trace Norwegian television history. Compared to most other developed countries, Norwegian television services were late to be established and slow to expand. The television service was not formally... more
The article is an early attempt to trace Norwegian television history. Compared to most other developed countries, Norwegian television services were late to be established and slow to expand. The television service was not formally opened until 1960, and it was not until thirtytwo years later that the second ‘official’ television channel saw the light of day.
The article discusses: What were the most important landmarks in the development of Norwegian television and what were the main conflicts surrounding it?
The article discusses: What were the most important landmarks in the development of Norwegian television and what were the main conflicts surrounding it?
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On the basis of what has happened to Norwegian broadcasting in the latter part of 1980s, the argument put forward here is that there is not a unidirectional line of development. Although there are many indications of an increased... more
On the basis of what has happened to Norwegian broadcasting in the latter part of 1980s, the argument put forward here is that there is not a unidirectional line of development. Although there are many indications of an increased "commercialization" of public television, there are also developments which point in different directions. These contradictions are due to the fact that the pressures on public television come from different directions. In other words, they derive not only from competition and financial problems, but also from the contradictions built into the structural basis of public service broadcasting itself. In the Norwegian case, this includes the positioning of the NRK within the national cultural and political spheres.
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Despite profound similarities in the crises of public broadcasting policy in various European countries, the forces at play are different in each national setting. This article examines the debates in Norway and Britain and points to ways... more
Despite profound similarities in the crises of public broadcasting policy in various European countries, the forces at play are different in each national setting. This article examines the debates in Norway and Britain and points to ways in which the public television institutions have responded to various demands. The sheer scale of the British broadcasting system has enabled it to meet wider demands and thus gain support from more television viewers. At the same time, however, the political criticisms of public service broadcasting have also been stronger in Britain. While some influences have waned, the challenges from the state and the Conservative Party remain. In Norway, by contrast, there is deeper support for `statist' solutions, despite the rise of right-wing political sentiments. For both countries, however, few critical camps are resolutely in favour of abolishing public service institutions. Indeed, one can argue that a `negative alliance' is emerging between various factions, united by a common distaste for the privatization of public communication. Despite the inherent weaknesses in alliances containing a mass of conflicting interests, they offer the best hope for public broadcasting.
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Artikkelen fra 1991 inneholder et tidlig forsøk på å diskutere begrepet public service begrepet og dets ulike betydninger. I artikkelen identifiseres tre betydninger av "public service kringkasting": I offentlighetens tjeneste, i... more
Artikkelen fra 1991 inneholder et tidlig forsøk på å diskutere begrepet public service begrepet og dets ulike betydninger. I artikkelen identifiseres tre betydninger av "public service kringkasting": I offentlighetens tjeneste, i allmennhetens tjeneste og i publikums tjeneste. Disse kategoriene har siden vært brukt i mange mediepolitiske dokumenter .
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Boka setter søkelyset på ulike sider ved TV 2 som medieinstitusjon og fjernsynskanal. Boka kombinerer historisk kunnskap med analyser av kanalens programprofil og fenomener man forbinder med TV2. Boka er gjennomillustrert og inneholder... more
Boka setter søkelyset på ulike sider ved TV 2 som medieinstitusjon og fjernsynskanal. Boka kombinerer historisk kunnskap med analyser av kanalens programprofil og fenomener man forbinder med TV2.
Boka er gjennomillustrert og inneholder tretten kapitler skrevet av ulike bidragsytere. Den avsluttes med intervjuer med TV2s tre sjefredaktører.
Første utgave kom ut i 2002, året da TV2 feiret sitt tiårsjubileum. Den reviderte utgaven inkluderer et nyskrevet innledningskapittel og et vedlegg med oppdaterte nøkkeltall.
Her legges ut to kapitler, et om TV2 fra 1992 til 2002 og et annet som oppdaterer utviklingen fram til 2006
Begge er publisert i 2006-utgaven
Boka er gjennomillustrert og inneholder tretten kapitler skrevet av ulike bidragsytere. Den avsluttes med intervjuer med TV2s tre sjefredaktører.
Første utgave kom ut i 2002, året da TV2 feiret sitt tiårsjubileum. Den reviderte utgaven inkluderer et nyskrevet innledningskapittel og et vedlegg med oppdaterte nøkkeltall.
Her legges ut to kapitler, et om TV2 fra 1992 til 2002 og et annet som oppdaterer utviklingen fram til 2006
Begge er publisert i 2006-utgaven
Research Interests:
Mediemangfold analyserer den mediepolitiske situasjonen ved begynnelsen av det 21. århundre. Boka gir en oversikt over dagens mediepolitiske mål og virkemidler og diskuterer utfordringene i denne måten å regulere mediene på. Videre... more
Mediemangfold analyserer den mediepolitiske situasjonen ved begynnelsen av det 21. århundre. Boka gir en oversikt over dagens mediepolitiske mål og virkemidler og diskuterer utfordringene i denne måten å regulere mediene på. Videre diskuteres mediepolitikkens utforming nasjonalt og i overnasjonale organ og om dagens virkemidler er effektive. Boka presenterer analyser av reguleringen av eierskap i mediene og allmennkringkasting og hvordan mediepolitikerne har møtt utviklingen i retning av konvergens og digitalisering. Et viktig tema i boka er hvorvidt endringene i mediemarkedet gjør det nødvendig med en gjennomgripende endring i mediepolitikken. I den europeiske tradisjonen har mediene i høy grad blitt styrt etter kulturpolitiske prinsipper, og det har vært et viktig mål å opprettholde et mangfoldig mediesystem. De siste årenes utvikling i retning av globalisering, kommersialisering og konvergens har imidlertid fått mange til å hevde at tiden med en sterk kulturpolitisk styring av mediene er forbi. Sammensmeltningen mellom ulike medier innebærer at det er blitt vanskeligere å trekke grenser mellom medievirksomhet og annen forretningsvirksomhet, samtidig som kommersialisering og privatisering gjør de private aktørene mer framtredende. I tillegg svekker distribusjon og eierskap på tvers av landegrensene muligheten for nasjonal styring. Mentalitetsendringer og postmoderne strømninger gjør det også vanskeligere å legitimere at staten griper inn i mediesystemet på vegne av den enkelte borger. Mediemangfold vil være av interesse for alle som er opptatt av medienes utvikling i en tid med kommersialisering og globalisering. Med sitt analytiske perspektiv er boka særlig relevant for studenter og forskere som skal gjennomføre egne analyser av mediepolitikk og mediestruktur.
Research Interests:
Programmer med vanlige folk i hovedrollen har fått en dominerende posisjon i tv-underholdningen. Sjekkeprogrammet Reisesjekken, som gikk på TVNorge mellom 1990 og 1997, var et av de første norske underholdningsprogrammene som plasserte... more
Programmer med vanlige folk i hovedrollen har fått en dominerende posisjon i tv-underholdningen. Sjekkeprogrammet Reisesjekken, som gikk på TVNorge mellom 1990 og 1997, var et av de første norske underholdningsprogrammene som plasserte vanlige folk i sentrum.
Boka inneholder en medievitenskaplig analyse av Reisesjekken . Boka baserer seg på tekstanalyser og informasjon fra over 100 personer med tilknytning til programmet, både deltakere, produsenter, sponsorer og publikum. Den ser på hva som får folk til å stå fram på TV i situasjoner som mange ville betrakte som pinlige og ydmykende, hvor mye av programmet som er ekte og hvor mye som er regissert, og hva som gjør at denne typen programmer trekker mange seere. "
Boka inneholder en medievitenskaplig analyse av Reisesjekken . Boka baserer seg på tekstanalyser og informasjon fra over 100 personer med tilknytning til programmet, både deltakere, produsenter, sponsorer og publikum. Den ser på hva som får folk til å stå fram på TV i situasjoner som mange ville betrakte som pinlige og ydmykende, hvor mye av programmet som er ekte og hvor mye som er regissert, og hva som gjør at denne typen programmer trekker mange seere. "
Research Interests:
5 september 1992 ble TV2 åpnet med pomp og prakt av Kong Harald og Dronning Sonja. Dette markerte begynnelsen på en ny konkurransesituasjon som raskt ble døpt «Den Store TV-krigen». Dette er historien om hvordan 30 års nasjonalt... more
5 september 1992 ble TV2 åpnet med pomp og prakt av Kong Harald og Dronning Sonja. Dette markerte begynnelsen på en ny konkurransesituasjon som raskt ble døpt «Den Store TV-krigen». Dette er historien om hvordan 30 års nasjonalt fjernsynsmonopol fikk sin endelige slutt, om TV2s strategier og valg de første årene og om hvordan NRK slo tilbake mot den nye konkurrenten. Boka omhandler de politiske diskusjonene forut for TV2, TV-krigens første år, og de endringer i organisasjon og programpolitikk som fulgte med TV2s inntog. Med etableringen av TV2 endret en helt sentral arena for norsk kultur og politikk karakter: Seerne fikk nye valgmuligheter, annonsørene en ny markedsføringskanal, politikerne en ny scene, kulturinteressene en ny inntektskilde og offentligheten et nytt debattema. Alt er dekket i denne boka som omhandler et fascinerende stykke norsk fjernsynshistorie.
Research Interests:
The study is a long term structural analysis of public service television in Britain and Norway, focusing particularly on the BBC and NRK in the early stages of competition. The study has produced results on two levels: Firstly, it has... more
The study is a long term structural analysis of public service television in Britain and Norway, focusing particularly on the BBC and NRK in the early stages of competition.
The study has produced results on two levels: Firstly, it has identified a series of similar processes and alliances in the two countries in connection with the establishment and development of broadcasting systems. Secondly, it has produced detailed results regarding the so-called crisis for public broadcasting in the two countries.
The study has demonstrated that while the privileges of the BBC and the NRK have been undermined, they are still expected to fulfil many of their original obligations, obligations which in turn have become more difficult to fulfil.
These developments have presented the corporation with difficult challenges regarding both their financial bases and their social legitimacy. The corporations have both responded these challenges with a dual strategy: On the one hand they have attempted to improve their financial balances and adapt to market-standards, whereas on the other they have strengthened their commitment to some of the areas which they have seen as crucial to their identity as public broadcasters.
The study has produced results on two levels: Firstly, it has identified a series of similar processes and alliances in the two countries in connection with the establishment and development of broadcasting systems. Secondly, it has produced detailed results regarding the so-called crisis for public broadcasting in the two countries.
The study has demonstrated that while the privileges of the BBC and the NRK have been undermined, they are still expected to fulfil many of their original obligations, obligations which in turn have become more difficult to fulfil.
These developments have presented the corporation with difficult challenges regarding both their financial bases and their social legitimacy. The corporations have both responded these challenges with a dual strategy: On the one hand they have attempted to improve their financial balances and adapt to market-standards, whereas on the other they have strengthened their commitment to some of the areas which they have seen as crucial to their identity as public broadcasters.
Research Interests:
Både massemedier og sosiale medier kritiseres for å være invaderende og trekke oppmerksomheten bort fra viktigere ting. Det florerer med selvhjelpsguider som gir råd om hvordan man kan redusere medienes plass i eget liv. I dette... more
Både massemedier og sosiale medier kritiseres for å være invaderende og trekke oppmerksomheten bort fra viktigere ting. Det florerer med selvhjelpsguider som gir råd om hvordan man kan redusere medienes plass i eget liv. I dette blogginnlegget kommenterer jeg artikkelen "You Can’t Smell Roses Online: Intruding Media and Reverse Domestication" (med Faltin Karlsen, 2016) og peker på de tre viktigste tipsene som man finner i slike selvhjelpsguider.
Bloggen finnes her: http://www.hf.uio.no/imk/personer/vit/trinesy/trines3blogg/tips-til-selvhjelp-om-mediebruken-din-blir-invader.html
Bloggen finnes her: http://www.hf.uio.no/imk/personer/vit/trinesy/trines3blogg/tips-til-selvhjelp-om-mediebruken-din-blir-invader.html
Research Interests:
The momentous changes in broadcasting over the last decade, have, in Scandinavia as elsewhere, provided a rich field of study for media researchers. The Scandinavian studies are perhaps particularly interesting in this respect, because... more
The momentous changes in broadcasting over the last decade, have, in Scandinavia as elsewhere, provided a rich field of study for media researchers. The Scandinavian studies are perhaps particularly interesting in this respect, because these countries for so long held on to the “old” ways of organizing broadcasting. Not until the very end of the 1980s was the ban on television and radio advertising permanently lifted in Sweden, Denmark, and Norway, and the public broadcasting corporations still do not take commercials. Nevertheless, significant changes have taken place over the past few years, demonstrating that when the forces of privatization and deregulation are let loose, it does not take long to shake up even the most well-established systems.
These four books provide excellent insight into the enormity of the changes taking place in Scandinavian broadcasting. Taken together, these studies also give a good indication of trends in the development of Scandinavian media research. Media research is, after all, a rather young discipline in Scandinavia.The first university degrees in this subject were not established until the late 1980s. Since then, however, media research in Scandinavia has attracted a growing number of researchers and students from different backgrounds. The field is characterized to an increasing degree by multidisciplinarity, and there is also a growing interest in historical aspects of the media.
These four studies fall neatly into two categories. Two books, both from Denmark, focus on developments in television. Sepstrup presents a broad historical account of television in Denmark from the 1950s to the present, whereas Soendergaard studies the changes in content and scheduling of Danish public television throughout the first wave of competition in the 1980s. The two remaining studies, one Norwegian and one Swedish, are more concerned with the overall ideological and political framework surrounding changes in broadcasting. Skogerboe studies the transformation of Norwegian media policy throughout the 1980s and early 1990s, demonstrating how the objectives of this policy have shifted from establishing democratic communication structures to providing freedom of choice. Borg also is concerned with the normative implications of the changes in broadcasting, but his book is less empirical study and more a neoliberal critique of public service and social democratic media ideology.
These four books provide excellent insight into the enormity of the changes taking place in Scandinavian broadcasting. Taken together, these studies also give a good indication of trends in the development of Scandinavian media research. Media research is, after all, a rather young discipline in Scandinavia.The first university degrees in this subject were not established until the late 1980s. Since then, however, media research in Scandinavia has attracted a growing number of researchers and students from different backgrounds. The field is characterized to an increasing degree by multidisciplinarity, and there is also a growing interest in historical aspects of the media.
These four studies fall neatly into two categories. Two books, both from Denmark, focus on developments in television. Sepstrup presents a broad historical account of television in Denmark from the 1950s to the present, whereas Soendergaard studies the changes in content and scheduling of Danish public television throughout the first wave of competition in the 1980s. The two remaining studies, one Norwegian and one Swedish, are more concerned with the overall ideological and political framework surrounding changes in broadcasting. Skogerboe studies the transformation of Norwegian media policy throughout the 1980s and early 1990s, demonstrating how the objectives of this policy have shifted from establishing democratic communication structures to providing freedom of choice. Borg also is concerned with the normative implications of the changes in broadcasting, but his book is less empirical study and more a neoliberal critique of public service and social democratic media ideology.
Research Interests:
VERRE OG BEDRE. Skepsisen var stor i forkant av lanseringen av TV. Forventningene tilsvarende høye. Norsk TV er både blitt verre og bedre enn man spådde.
Kronikk ved 50-årsjubileet for norsk TV
Kronikk ved 50-årsjubileet for norsk TV
Mette-Marits bønn om tilgivelse er at av Norges store TV-øyeblikk. Mette-Marits bekjennelse kom ut av intet og ga kongehuset emosjonell kapital. " • 20. august er det 50 år siden Kong Olav åpnet fjernsynet i Norge. Sommeren 2010... more
Mette-Marits bønn om tilgivelse er at av Norges store TV-øyeblikk.
Mette-Marits bekjennelse kom ut av intet og ga kongehuset emosjonell kapital. "
• 20. august er det 50 år siden Kong Olav åpnet fjernsynet i Norge. Sommeren 2010 kårer Dagbladets TV-jury de beste programmene og største tv-øyeblikkene gjennom tidene.
Mette-Marits bekjennelse kom ut av intet og ga kongehuset emosjonell kapital. "
• 20. august er det 50 år siden Kong Olav åpnet fjernsynet i Norge. Sommeren 2010 kårer Dagbladets TV-jury de beste programmene og største tv-øyeblikkene gjennom tidene.
Research Interests:
«Hvordan kunne det IKKE bli fascinerende?» «Big Brother» gjorde TvNorge til landets største kanal for første gang. «Let the game begin!» Med Organic på lydsporet ble deltakerne fraktet i limousiner til bunkersen på Fornebu. 10... more
«Hvordan kunne det IKKE bli fascinerende?»
«Big Brother» gjorde TvNorge til landets største kanal for første gang.
«Let the game begin!» Med Organic på lydsporet ble deltakerne fraktet i limousiner til bunkersen på Fornebu. 10 deltakere, 100 dager, 1 million i premie! Året var 2001, århundret var nytt, og spillet var i gang.
• 20. august er det 50 år siden Kong Olav åpnet fjernsynet i Norge. Sommeren 2010 kårer Dagbladets TV-jury de beste programmene og største tv-øyeblikkene gjennom tidene.
«Big Brother» gjorde TvNorge til landets største kanal for første gang.
«Let the game begin!» Med Organic på lydsporet ble deltakerne fraktet i limousiner til bunkersen på Fornebu. 10 deltakere, 100 dager, 1 million i premie! Året var 2001, århundret var nytt, og spillet var i gang.
• 20. august er det 50 år siden Kong Olav åpnet fjernsynet i Norge. Sommeren 2010 kårer Dagbladets TV-jury de beste programmene og største tv-øyeblikkene gjennom tidene.
Research Interests:
Forskningsformidling er et område der strategiske interesser brytes. Forskningsinstitusjonene bruker i økende grad mediene til å bedre sitt omdømme, rekruttere studenter og tiltrekke seg finansiering. Journalistene trenger forskere til å... more
Forskningsformidling er et område der strategiske interesser brytes. Forskningsinstitusjonene bruker i økende grad mediene til å bedre sitt omdømme, rekruttere studenter og tiltrekke seg finansiering. Journalistene trenger forskere til å levere ferdig systematisert kunnskap og til å fylle sendevolum og spalteplass. Bred mediedekning forutsetter ikke bare medietilpasning av forskningen – det krever også medietilpasning av forskerne. Før man vet ordet av det kan man befinne seg i en ferdig snekret forskerrolle, med karaktertrekk hentet like mye fra populærkulturelle stereotypier som dagens mer prosaiske forskerjobber. Blant rollene som dagens medier tilbyr forskerne er disse: sekstiåtter-professoren, nerden, oppdageren, sesongforskeren og twitreren.
Research Interests:
Eldrebølgen er kanskje vår tids største samfunnsutfordring. Om ikke velferdsstaten skal rakne fullstendig er det maktpåliggende at eldre mennesker trives og klarer seg mest mulig sjøl. Blant de faktorene som kanskje kan bidra til dette... more
Eldrebølgen er kanskje vår tids største samfunnsutfordring. Om ikke velferdsstaten skal rakne fullstendig er det maktpåliggende at eldre mennesker trives og klarer seg mest mulig sjøl. Blant de faktorene som kanskje kan bidra til dette er brukbar teknologi, et brukbart medietilbud og fortsatte muligheter til å være sosial og kreativ. Men generelt vet vi ikke så mye om gamle mennesker. Over hele verden forsøker forskningsråd og myndigheter og dytte på forskerne for at de skal interessere seg for de eldre. Men forskerne stritter imot. Og medieforskerne er intet unntak. De er ikke et hår bedre enn mediebransjen: de hater gamle mennesker.
Research Interests: Media Studies and Aging
Medieforskerne samarbeider Både nasjonalt og internasjonalt oppfordres humanister og samfunnsvitere til økt faglig samarbeid. Med sin tverrfaglige profil og velfungerende nettverk er medieforskerne i en god posisjon til å ta imot... more
Medieforskerne samarbeider
Både nasjonalt og internasjonalt oppfordres humanister og samfunnsvitere til økt faglig samarbeid. Med sin tverrfaglige profil og velfungerende nettverk er medieforskerne i en god posisjon til å ta imot utfordringen. Men oppfordringen til økt samarbeid utfordrer også en individuelt orientert forskningskultur. I artikkelen tar jeg et lite dypdykk ned i norske medieforskeres samarbeidsrelasjoner. Det er mye faglig samarbeid mellom medieforskere, men også store forskjeller mellom ulike medieforskningsmiljøer – og mellom mannlige og kvinnelige forskere – særlig når det gjelder hvor utbredt det er å skrive sammen. Mens noe av dette kan forklares med faglig innretning og profil, er andre forskjeller vanskeligere å forklare, og ser ut til å skyldes mer lokale forhold.
Både nasjonalt og internasjonalt oppfordres humanister og samfunnsvitere til økt faglig samarbeid. Med sin tverrfaglige profil og velfungerende nettverk er medieforskerne i en god posisjon til å ta imot utfordringen. Men oppfordringen til økt samarbeid utfordrer også en individuelt orientert forskningskultur. I artikkelen tar jeg et lite dypdykk ned i norske medieforskeres samarbeidsrelasjoner. Det er mye faglig samarbeid mellom medieforskere, men også store forskjeller mellom ulike medieforskningsmiljøer – og mellom mannlige og kvinnelige forskere – særlig når det gjelder hvor utbredt det er å skrive sammen. Mens noe av dette kan forklares med faglig innretning og profil, er andre forskjeller vanskeligere å forklare, og ser ut til å skyldes mer lokale forhold.
TV er et hatet og elsket medium. Nå er TV mindre debattert. Men det betyr ikke at tv-motstanderne har gitt opp. Under overflaten murrer det fortsatt. Denne kommentaren handler om TV-motstanderne: hvem de er, hva de mener, og hvorfor noen... more
TV er et hatet og elsket medium. Nå er TV mindre debattert. Men det betyr ikke at tv-motstanderne har gitt opp. Under overflaten murrer det fortsatt. Denne kommentaren handler om TV-motstanderne: hvem de er, hva de mener, og hvorfor noen i 2010 lever uten TV.
Research Interests:
Med utgangspunkt i UiOs kandidatundersøkelse 2008 viser jeg at medieviterne får relevante jobber de trives i og fyller tydelige nisjer på arbeidsmarkedet. Jeg viser også at medieviterne på noen punkter skiller seg fra andre HF- og... more
Med utgangspunkt i UiOs kandidatundersøkelse 2008 viser jeg at medieviterne får relevante jobber de trives i og fyller tydelige nisjer på arbeidsmarkedet. Jeg viser også at medieviterne på noen punkter skiller seg fra andre HF- og SV-kandidater – for eksempel ser de ut til å være mindre internasjonalt orientert og mindre opptatt av å gjøre nytte for seg enn andre kandidater. Er det noe med mediefaget som gjør at kandidatene blir litt mer hedonistiske og nasjonalistiske enn på sammenliknbare fag?
Research Interests:
I denne artikkelen trekker jeg opp noe av bakgrunnen for dagens forskning på medieinstitusjoner, og diskuterer spesielt hva som kjennetegner de siste 20 årenes forskning på kringkastings-institusjoner i Norge. I hvilken grad gir denne... more
I denne artikkelen trekker jeg opp noe av bakgrunnen for dagens forskning på medieinstitusjoner, og diskuterer spesielt hva som kjennetegner de siste 20 årenes forskning på kringkastings-institusjoner i Norge. I hvilken grad gir denne forskningen et godt grunnlag for å møte en endret medievirkelighet?
Research Interests:
Utgangspunktet for dette forskningsprosjektet var en erkjennelse av at det i svært liten grad finnes empiri som beskriver hvordan ulike brukergrupper forholder seg til eksisterende medieregulering. I offentlige debatter om medieregulering... more
Utgangspunktet for dette forskningsprosjektet var en erkjennelse av at det i svært liten grad finnes empiri som beskriver hvordan ulike brukergrupper forholder seg til eksisterende medieregulering. I offentlige debatter om medieregulering er det noen typer aktører som dominerer: politikere, statlige instanser, representanter for mediene selv, eksperter og ulike interesseorganisasjoner. Disse aktørene hevder ofte å snakke på vegne av større eller mindre deler av befolkningen, men det er sjelden at det dokumenteres eller sannsynliggjøres at synspunktene er representativefor disse gruppene. Formålet med dette prosjektet har primært vært å fremskaffeempiri om hvordan publikum oppfatter mediepolitisk regulering. Hensikten har vært å få frem hvilke forhold ulike publikumsgrupper mener det er viktigst å regulere. Det har også vært et poeng for oss å få avdekket hva slags eksisterende reguleringer brukerne har kjennskap til og hvilken praktisk betydning disse har for dem.
Research Interests:
Rapporten er et innspill til mediedelen av Makt- og demokratitredningen. Formålet er å gi et bidrag til forståelsen av medienes makt i samfunnet gjennom en analyse av de samfunnsmessige betingelser og vilkår som ligger til grunn for... more
Rapporten er et innspill til mediedelen av Makt- og demokratitredningen. Formålet er å gi et bidrag til forståelsen av medienes makt i samfunnet gjennom en analyse av de samfunnsmessige betingelser og vilkår som ligger til grunn for medienes virksomhet. I rapporten vil det spesielt bli lagt vekt på kringkastingsmedienes, og da særlig fjernsynets, utvikling og rolle. I løpet av de siste tiårene har medieutviklingen gått i retning av globalisering, konvergens og kommersialisering, noe som har viktige konsekvenser for dette og andre mediers rolle som demokratiske og kulturelle institusjoner. Et viktig spørsmål i denne sammenheng er i hvilken grad det er legitimt og mulig for politiske organer å styre medieutviklingen i en bestemt retning?
Dette vil være rapportens hovedproblemstilling. Følgende underproblem-stillinger vil også bli belyst:
Hvordan blir eksisterende reguleringsregimer og oppfatninger om medienes rolle i samfunnet utfordret av tendensene til globalisering, konvergens og kommersialisering?
På hvilken måte kan det spores endringer i mediepolitikk og medieregulering som svar på disse utfordringene? Hvilke former for regulering supplerer eller erstatter den tradisjonelle kulturpolitiske reguleringen av kringkasting?
I hvilken grad flyttes styring av kringkastingsmediene til overnasjonale organ?
I hvilken grad bidrar forandringene i mediestruktur og medieregulering til å styrke eller svekke den demokratiske innflytelsen over mediene i Norge?
Dette vil være rapportens hovedproblemstilling. Følgende underproblem-stillinger vil også bli belyst:
Hvordan blir eksisterende reguleringsregimer og oppfatninger om medienes rolle i samfunnet utfordret av tendensene til globalisering, konvergens og kommersialisering?
På hvilken måte kan det spores endringer i mediepolitikk og medieregulering som svar på disse utfordringene? Hvilke former for regulering supplerer eller erstatter den tradisjonelle kulturpolitiske reguleringen av kringkasting?
I hvilken grad flyttes styring av kringkastingsmediene til overnasjonale organ?
I hvilken grad bidrar forandringene i mediestruktur og medieregulering til å styrke eller svekke den demokratiske innflytelsen over mediene i Norge?
Research Interests:
The article explores the role of television scheduling in the «post-broadcast» era. Through an analysis of Norwegian TV schedules and interviews with key professionals, the authors discuss whether, and to what degree, structural changes,... more
The article explores the role of television scheduling in the «post-broadcast» era. Through an analysis of Norwegian TV schedules and interviews with key professionals, the authors discuss whether, and to what degree, structural changes, such as the increase in the number of niche channels, affect the composition of programming in prime time. Traditionally, scheduling techniques have been applied to ensure flow, which is increasingly difficult but remains a key task for scheduling professionals. While traditional practices remain, the scheduler’s job has become more complex, and new techniques have been developed to handle the multi-channel era. The analysis shows that commercial channels have become even more focused on entertainment and fiction genres, while a more diverse profile has been the aim for the public service channels. These findings lead to the conclusion that structural circumstances still matter.
Research Interests:
The article explores television scheduling in the phase of proliferation, a period following phases of monopoly and competition, characterized by a drastic multiplication of content, television channels, and new platforms. Based on... more
The article explores television scheduling in the phase of proliferation, a period following phases of monopoly and competition, characterized by a drastic multiplication of content, television channels, and new platforms. Based on interviews with professionals involved in scheduling and cross-platform promotion at Norway’s four main broadcasters, a sample study of actual cross-platform promotion, and relevant statistics for the Norwegian TV market, the article explores changes in scheduling with a particular focus on the distinction between commercial and public service television. The transformations in scheduling are addressed in relation to the broader question of how television is developing in the “post-network” era. The article argues that contrary to claims that scheduling has become obsolete, analyses show that it continues to be a central craft within the television industry, one responding actively to times of change, revising its tools and developing new ones.
Research Interests:
Siden slutten av 1990-tallet har en rekke ulike medieselskaper eksperimentert med nye former for publikumsdeltakelse. På bak- grunn av intervjuer med norske medieledere presenteres her de viktigste grunnene til at publikumsinvolvering er... more
Siden slutten av 1990-tallet har en rekke ulike medieselskaper eksperimentert med nye former for publikumsdeltakelse. På bak- grunn av intervjuer med norske medieledere presenteres her de viktigste grunnene til at publikumsinvolvering er blitt et viktig strategisk utviklingsområde i mediebransjen. Artikkelen gir et innblikk i hvordan mediene betrakter sitt publikum på terskelen til en ny medietid og diskuterer hvilke implikasjoner dette har for medieutviklingen og medienes samfunnsrolle.
Research Interests:
This article presents an empirically based examination of how the Norwegian television industry incorporates audience activity and audience-generated material, and of how audiences respond to the opportunities presented. It explores three... more
This article presents an empirically based examination of how the Norwegian television industry incorporates audience activity and audience-generated material, and of how audiences respond to the opportunities presented. It explores three main research questions: First, how extensive is audience activity on television? Second, to what degree do different television activities correspond to familiar patterns of social stratification? And third, is there any evidence for the view that digital feedback channels, such as SMS and the Web, provide access to television for new groups of people? To investigate these questions, a case study of the Norwegian media market has been carried out, based on two data sets. The extent of audience activity is examined through a representative audience survey conducted during a period of two weeks in 2004. The second data set is a one-week survey of Norwegian television output on the six Norwegian-language channels in 2005.
Research Interests:
Since the mid-1990s, media institutions have been experimenting with new forms of audience participation. Based on interviews with Norwegian media leaders, this article provides insight into how media executives think strategically about... more
Since the mid-1990s, media institutions have been experimenting with new forms of audience participation. Based on interviews with Norwegian media leaders, this article provides insight into how media executives think strategically about audience input, as well as the seven most important reasons why they are focusing on audience participation. The article asks what a focus upon audience participation means for the role of media in society.
When planning for the future, media managers must balance realism with the need to foresee unexpected changes. This article investigates images of the future in the Norwe- gian media industry in the early years of the 21st century and... more
When planning for the future, media managers must balance realism with the need to foresee unexpected changes. This article investigates images of the future in the Norwe- gian media industry in the early years of the 21st century and identifies five key trends that media managers envisioned: personalized content, user-generated content, rich media, cross-platform media, and mobility. We argue that increased reflection on such visions and how they are formed may put managers (and researchers) in a better position to meet the future. We therefore ask to what degree they were influenced by actual developments at the time, or anchored in more classical imagery of the future. The analysis illustrates how new technologies become focal points for articulating old dreams about the future. At the latest turn of the century, the mobile phone served as such a focal technology.
Research Interests:
Research Interests:
Research Interests:
Descriptions of possible futures are of interest in media studies. Here, a video presented by NTV to the Norwegian Parliament in 2003 describing a future digital terrestrial television (DTT) network is analyzed as a piece of rhetoric. The... more
Descriptions of possible futures are of interest in media studies. Here, a video presented by NTV to the Norwegian Parliament in 2003 describing a future digital terrestrial television (DTT) network is analyzed as a piece of rhetoric. The video gives an impression of DTT as uncomplicated, friendly and democratic.
Research Interests:
The point of departure for this research project was a realisation that there is very little empirical data to describe how various categories of users relate to existing media regulations. Public debates about the matter tend to be... more
The point of departure for this research project was a realisation
that there is very little empirical data to describe how various categories of users relate to existing media regulations. Public debates about the matter tend to be dominated by certain kinds of players; politicians, public institutions, representatives of the media itself, experts and various special interest groups. Whereas these players often maintain they speak for large or small segments of the population, we rarely encounter any evidence that their views actually are those of the segments in question.
The object of this project has mainly been to produce empirical data about how the public perceives media regulation. The aim has been to fi nd out what aspects of the media, according to certain segments of the public, should primarily be subject to regulations. We have also been interested in ascertaining which elements of media regulations are known to the users and of what practical value they are for them.
that there is very little empirical data to describe how various categories of users relate to existing media regulations. Public debates about the matter tend to be dominated by certain kinds of players; politicians, public institutions, representatives of the media itself, experts and various special interest groups. Whereas these players often maintain they speak for large or small segments of the population, we rarely encounter any evidence that their views actually are those of the segments in question.
The object of this project has mainly been to produce empirical data about how the public perceives media regulation. The aim has been to fi nd out what aspects of the media, according to certain segments of the public, should primarily be subject to regulations. We have also been interested in ascertaining which elements of media regulations are known to the users and of what practical value they are for them.
Research Interests:
This article presents an empirically based examination of how the Norwegian television industry incorporates audience activity and audience-generated material, and of how audiences respond to the opportunities presented. It explores three... more
This article presents an empirically based examination of how the Norwegian television industry incorporates audience activity and audience-generated material, and of how audiences respond to the opportunities presented. It explores three main research questions: First, how extensive is audience activity on television? Second, to what degree do different television activities correspond to familiar patterns of social stratification? And third, is there any evidence for the view that digital feedback channels, such as SMS and the Web, provide access to television for new groups of people? To investigate these questions, a case study of the Norwegian media market has been carried out, based on two data sets. The extent of audience activity is examined through a representative audience survey conducted during a period of two weeks in 2004. The second data set is a one-week survey of Norwegian television output on the six Norwegian-language channels in 2005.
Research Interests:
Since the mid-‐1990s, media institutions have been experimenting with new forms of audience participation. Based on interviews with Norwegian media leaders, this article provides insight into how media executives think strategically... more
Since the mid-‐1990s, media institutions have been experimenting with new forms of audience participation. Based on interviews with Norwegian media leaders, this article provides insight into how media executives think strategically about audience input, as well as the seven most important reasons why they are focusing on audience participation. The article asks what a focus upon audience participation means for the role of media in society.