The rise of esports as an emerging spectator phenomenon has led to a growing number of esports fa... more The rise of esports as an emerging spectator phenomenon has led to a growing number of esports fans who participate in online discussions and communities. With a larger and more diverse fan base, the increased engagement has also caused a surge in online toxicity. In this study, we seek to understand how online toxicity is stimulated through team identification, passion, and collective narcissism in esports online spectatorship. Survey data ( n = 467) was collected from fans of professional esports teams competing in Riot Games’ League of Legends Pro League in China and analyzed using Partial least squares structural equation modelling. Mediation and moderation analyses were conducted to verify the proposed hypotheses. We provided an improved understanding of the enactment of online toxicity and showed how team identification would manifest in both obsessive passion and harmonious passion. The identified bifurcated mediation effects of obsessive passion and harmonious passion as wel...
This book is about how new media, and in particular, digital and social media, has changed the wo... more This book is about how new media, and in particular, digital and social media, has changed the world of sports forever. The way fans receive information, communicate and form communities now predominantly lives online. But perhaps even more significant is the evolution of the sports media industry, where digital media has impacted the broader media industry, stimulated new media organisations, changed old media organisations and altered old conventions of journalism in equal measure. It is no exaggeration to suggest that new media has turned the sports industry on its head. The implications for this are profound – both exciting and disturbing. So too is the impact on the way we form communities, the quality of news created, the way we receive information and prioritise news and content – all fundamental to our democratic processes and social and political lives. This study draws on the expertise of academics, scholars, experts and professionals at the forefront of the sports, media, and journalism fields. Calling upon the worldwide appeal of the sporting industry, this book is a prevailing testament to the pure influence of digital media on ALL parts of society.
The Digital World of Sport: The Impact of Emerging Media on
Sports News, Information, and Journal... more The Digital World of Sport: The Impact of Emerging Media on Sports News, Information, and Journalism is a powerful assessment of the current state of the sports media landscape that has undergone a pivotal transformation since its inception in the mid-1700s but particularly throughout the past two decades, ignited by the rapidly evolving technology and its impact on consumer behavior, power dynamics, and societal values and norms. Squeezed into merely 170 pages (including references and index), the author Sam Duncan essentially provides a rich and comprehensive overview of the latest trends in the digital sports media world (e.g., dark sharing), the newest social media platforms (e.g., Whisper, Secret to Facebook) and technologies (e.g., virtual reality, augmented reality, and mixed reality), and how it impacts the job market for aspiring sports journalists and sports information specialists.
Academic excellence is undoubtedly the paramount value of intercollegiate athletics. The National... more Academic excellence is undoubtedly the paramount value of intercollegiate athletics. The National Collegiate Athletic Association (NCAA) and its member institutions are strongly committed to providing student-athletes with the best abilities to achieve their educational goals. For example, the NCAA requires its member institutions to make academic counseling and support services available to all student-athletes. In addition, the NCAA implemented the Academic Progress Rate (APR) to measure student-athletes’ academic performance as part of an academic reform effort in 2003. Along with the APR, the NCAA developed the Graduation Success Rate (GSR), which requires all colleges and universities to report student-athletes’ graduation rates. If athletics teams do not achieve the minimum threshold scores, they are subject to various sanctions such as the loss of scholarships and practice time, a postseason ban, and the restriction of membership status.
Drawing on a specific case of the El-Hawwar Sporting Club, located in El-Mansoura, Egypt, the pri... more Drawing on a specific case of the El-Hawwar Sporting Club, located in El-Mansoura, Egypt, the primary intent of this study was to identify variables and key factors that contribute to an effective sport marketing promotional mix, used to enhance visibility and consumption of products and services of the sport organization. A total of 100 participants completed a questionnaire with questions using a 3-point Likert scale including demographic information to determine the effectiveness of a promotional mix to increase the service consumption of the HSC Sporting Club. The findings confirm the extraordinary value of a well-chosen promotional mix to increase the visibility and profitability of the touted goods and services. Participants provided several practical recommendations that include a call on today’s sport marketers to invest sufficient time and resources in conducting a thorough market and consumer behavior analysis as a foundation for an effective promotional mix. This study fo...
Drawing on a specific case of the El-Hawwar Sporting Club, located in El-Mansoura, Egypt, the pri... more Drawing on a specific case of the El-Hawwar Sporting Club, located in El-Mansoura, Egypt, the primary intent of this study was to identify variables and key factors that contribute to an effective sport marketing promotional mix, used to enhance visibility and consumption of products and services of the sport organization. A total of 100 participants completed a questionnaire with questions using a 3-point Likert scale including demographic information to determine the effectiveness of a promotional mix to increase the service consumption of the HSC Sporting Club. The findings confirm the extraordinary value of a well-chosen promotional mix to increase the visibility and profitability of the touted goods and services. Participants provided several practical recommendations that include a call on today’s sport marketers to invest sufficient time and resources in conducting a thorough market and consumer behavior analysis as a foundation for an effective promotional mix. This study found the use of promotion mixes in Egyptian clubs is still at its infancy and there is a dire need for more research on the topic in the future.
The rise of esports as an emerging spectator phenomenon has led to a growing number of esports fa... more The rise of esports as an emerging spectator phenomenon has led to a growing number of esports fans who participate in online discussions and communities. With a larger and more diverse fan base, the increased engagement has also caused a surge in online toxicity. In this study, we seek to understand how online toxicity is stimulated through team identification, passion, and collective narcissism in esports online spectatorship. Survey data ( n = 467) was collected from fans of professional esports teams competing in Riot Games’ League of Legends Pro League in China and analyzed using Partial least squares structural equation modelling. Mediation and moderation analyses were conducted to verify the proposed hypotheses. We provided an improved understanding of the enactment of online toxicity and showed how team identification would manifest in both obsessive passion and harmonious passion. The identified bifurcated mediation effects of obsessive passion and harmonious passion as wel...
This book is about how new media, and in particular, digital and social media, has changed the wo... more This book is about how new media, and in particular, digital and social media, has changed the world of sports forever. The way fans receive information, communicate and form communities now predominantly lives online. But perhaps even more significant is the evolution of the sports media industry, where digital media has impacted the broader media industry, stimulated new media organisations, changed old media organisations and altered old conventions of journalism in equal measure. It is no exaggeration to suggest that new media has turned the sports industry on its head. The implications for this are profound – both exciting and disturbing. So too is the impact on the way we form communities, the quality of news created, the way we receive information and prioritise news and content – all fundamental to our democratic processes and social and political lives. This study draws on the expertise of academics, scholars, experts and professionals at the forefront of the sports, media, and journalism fields. Calling upon the worldwide appeal of the sporting industry, this book is a prevailing testament to the pure influence of digital media on ALL parts of society.
The Digital World of Sport: The Impact of Emerging Media on
Sports News, Information, and Journal... more The Digital World of Sport: The Impact of Emerging Media on Sports News, Information, and Journalism is a powerful assessment of the current state of the sports media landscape that has undergone a pivotal transformation since its inception in the mid-1700s but particularly throughout the past two decades, ignited by the rapidly evolving technology and its impact on consumer behavior, power dynamics, and societal values and norms. Squeezed into merely 170 pages (including references and index), the author Sam Duncan essentially provides a rich and comprehensive overview of the latest trends in the digital sports media world (e.g., dark sharing), the newest social media platforms (e.g., Whisper, Secret to Facebook) and technologies (e.g., virtual reality, augmented reality, and mixed reality), and how it impacts the job market for aspiring sports journalists and sports information specialists.
Academic excellence is undoubtedly the paramount value of intercollegiate athletics. The National... more Academic excellence is undoubtedly the paramount value of intercollegiate athletics. The National Collegiate Athletic Association (NCAA) and its member institutions are strongly committed to providing student-athletes with the best abilities to achieve their educational goals. For example, the NCAA requires its member institutions to make academic counseling and support services available to all student-athletes. In addition, the NCAA implemented the Academic Progress Rate (APR) to measure student-athletes’ academic performance as part of an academic reform effort in 2003. Along with the APR, the NCAA developed the Graduation Success Rate (GSR), which requires all colleges and universities to report student-athletes’ graduation rates. If athletics teams do not achieve the minimum threshold scores, they are subject to various sanctions such as the loss of scholarships and practice time, a postseason ban, and the restriction of membership status.
Drawing on a specific case of the El-Hawwar Sporting Club, located in El-Mansoura, Egypt, the pri... more Drawing on a specific case of the El-Hawwar Sporting Club, located in El-Mansoura, Egypt, the primary intent of this study was to identify variables and key factors that contribute to an effective sport marketing promotional mix, used to enhance visibility and consumption of products and services of the sport organization. A total of 100 participants completed a questionnaire with questions using a 3-point Likert scale including demographic information to determine the effectiveness of a promotional mix to increase the service consumption of the HSC Sporting Club. The findings confirm the extraordinary value of a well-chosen promotional mix to increase the visibility and profitability of the touted goods and services. Participants provided several practical recommendations that include a call on today’s sport marketers to invest sufficient time and resources in conducting a thorough market and consumer behavior analysis as a foundation for an effective promotional mix. This study fo...
Drawing on a specific case of the El-Hawwar Sporting Club, located in El-Mansoura, Egypt, the pri... more Drawing on a specific case of the El-Hawwar Sporting Club, located in El-Mansoura, Egypt, the primary intent of this study was to identify variables and key factors that contribute to an effective sport marketing promotional mix, used to enhance visibility and consumption of products and services of the sport organization. A total of 100 participants completed a questionnaire with questions using a 3-point Likert scale including demographic information to determine the effectiveness of a promotional mix to increase the service consumption of the HSC Sporting Club. The findings confirm the extraordinary value of a well-chosen promotional mix to increase the visibility and profitability of the touted goods and services. Participants provided several practical recommendations that include a call on today’s sport marketers to invest sufficient time and resources in conducting a thorough market and consumer behavior analysis as a foundation for an effective promotional mix. This study found the use of promotion mixes in Egyptian clubs is still at its infancy and there is a dire need for more research on the topic in the future.
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Sports News, Information, and Journalism is a powerful assessment
of the current state of the sports media landscape that has undergone
a pivotal transformation since its inception in the mid-1700s
but particularly throughout the past two decades, ignited by the
rapidly evolving technology and its impact on consumer behavior,
power dynamics, and societal values and norms. Squeezed into
merely 170 pages (including references and index), the author Sam
Duncan essentially provides a rich and comprehensive overview of
the latest trends in the digital sports media world (e.g., dark
sharing), the newest social media platforms (e.g., Whisper, Secret
to Facebook) and technologies (e.g., virtual reality, augmented
reality, and mixed reality), and how it impacts the job market for
aspiring sports journalists and sports information specialists.
Sports News, Information, and Journalism is a powerful assessment
of the current state of the sports media landscape that has undergone
a pivotal transformation since its inception in the mid-1700s
but particularly throughout the past two decades, ignited by the
rapidly evolving technology and its impact on consumer behavior,
power dynamics, and societal values and norms. Squeezed into
merely 170 pages (including references and index), the author Sam
Duncan essentially provides a rich and comprehensive overview of
the latest trends in the digital sports media world (e.g., dark
sharing), the newest social media platforms (e.g., Whisper, Secret
to Facebook) and technologies (e.g., virtual reality, augmented
reality, and mixed reality), and how it impacts the job market for
aspiring sports journalists and sports information specialists.