One of the most (mis)used planning instruments is the SWOT analysis. This article focuses on the ... more One of the most (mis)used planning instruments is the SWOT analysis. This article focuses on the concept of opportunities, and: 1. identifies and exemplifies several mistakes planners do when defining opportunities; 2. traces back these mistakes to the difficult translation of a commercial management tool into a territorial planning instrument; 3. draws a list of criteria for the correct identification of opportunities for tourism growth in any territory.
Tourism resources represent the inputs for new tourism products. Therefore, any ... more Tourism resources represent the inputs for new tourism products. Therefore, any discussion about their evaluation and valuation should be rooted in the paradigm of innovation and new product creation. The article suggests that methodologies used for strategic planning of tourism development could be greatly improved this way.
The paper develops an evaluation methodology for tourism infrastructures, equipments and ... more The paper develops an evaluation methodology for tourism infrastructures, equipments and facilities, based on three reference points: legal standards, performance of direct competitors and best practices worldwide. This methodology is useful in identifying strengths and weaknesses for tourism resources, as well as potential investments for compliance, catching up, amplifying or consolidating performance.
The current article offers a methodology to assess the attractiveness of tourism attractions... more The current article offers a methodology to assess the attractiveness of tourism attractions, deemed better suited to be used in a strategic planning process. After explaining the differences between tourism resources, tourism attractions and tourism facilities, the focus turns towards the analysis of tourism attractions (a micro-level, attraction-based analysis, as opposed to a macro-level, territorial-based approach). The article divides tourism attractions into two categories – primary and secondary, and offers four specific evaluation criteria for each: uniqueness, collectible value, permanence and notoriety - for primary attractions, and compatibility, substitutability, spatial proximity and connectivity - for secondary attractions. Last, but not least, the utility of this approach is explained, underlining the fact that the evaluation of tourism attractions can help identify problems and suggest solutions for maximizing the tourism potential of a destination.
One of the most (mis)used planning instruments is the SWOT analysis. This article focuses on the ... more One of the most (mis)used planning instruments is the SWOT analysis. This article focuses on the concept of opportunities, and: 1. identifies and exemplifies several mistakes planners do when defining opportunities; 2. traces back these mistakes to the difficult translation of a commercial management tool into a territorial planning instrument; 3. draws a list of criteria for the correct identification of opportunities for tourism growth in any territory.
Tourism resources represent the inputs for new tourism products. Therefore, any ... more Tourism resources represent the inputs for new tourism products. Therefore, any discussion about their evaluation and valuation should be rooted in the paradigm of innovation and new product creation. The article suggests that methodologies used for strategic planning of tourism development could be greatly improved this way.
The paper develops an evaluation methodology for tourism infrastructures, equipments and ... more The paper develops an evaluation methodology for tourism infrastructures, equipments and facilities, based on three reference points: legal standards, performance of direct competitors and best practices worldwide. This methodology is useful in identifying strengths and weaknesses for tourism resources, as well as potential investments for compliance, catching up, amplifying or consolidating performance.
The current article offers a methodology to assess the attractiveness of tourism attractions... more The current article offers a methodology to assess the attractiveness of tourism attractions, deemed better suited to be used in a strategic planning process. After explaining the differences between tourism resources, tourism attractions and tourism facilities, the focus turns towards the analysis of tourism attractions (a micro-level, attraction-based analysis, as opposed to a macro-level, territorial-based approach). The article divides tourism attractions into two categories – primary and secondary, and offers four specific evaluation criteria for each: uniqueness, collectible value, permanence and notoriety - for primary attractions, and compatibility, substitutability, spatial proximity and connectivity - for secondary attractions. Last, but not least, the utility of this approach is explained, underlining the fact that the evaluation of tourism attractions can help identify problems and suggest solutions for maximizing the tourism potential of a destination.
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Papers by Radu Cocean
1. identifies and exemplifies several mistakes planners do when defining opportunities;
2. traces back these mistakes to the difficult translation of a commercial management tool into a territorial planning instrument;
3. draws a list of criteria for the correct identification of opportunities for tourism growth in any territory.
1. identifies and exemplifies several mistakes planners do when defining opportunities;
2. traces back these mistakes to the difficult translation of a commercial management tool into a territorial planning instrument;
3. draws a list of criteria for the correct identification of opportunities for tourism growth in any territory.