giselle p
Universidad Antonio Nariño - Sede Duitama, Bogotá D.C, Graduate Student
El turismo de salud en su vertiente médica ha cobrado un interés especial en las tendencias en el mercado de los viajes y el turismo. Objetivo: establecer la relación existente entre el un destino turístico mexicano y una empresa... more
El turismo de salud en su vertiente médica ha cobrado un interés especial en las tendencias en el mercado de los viajes y el turismo. Objetivo: establecer la relación existente entre el un destino turístico mexicano y una empresa privada que ofrece servicios de salud con más de 25 años de presencia en él. Metodología: Se desarrollaron técnicas de investigación documental y de campo bajo un enfoque de investigación de corte cualitativo utilizando para ello la entrevista semiestructurada. Resultados: Las personas que acuden a la clínica hacen el viaje por motivos de salud y no como turistas como se expresa en gran parte de la literatura sobre turismo médico. Conclusiones: La clínica bajo estudio opera desvinculada de las autoridades turísticas, se oferta en el destino como centro de rehabilitación, se sugiere concebir el fenómeno como “viajes con motivos de salud”, en lugar de turismo de salud, médico o de bienestar.
Health tourism in its medical aspect has taken a special interest in trends in the travel and tourism market. Objective: to establish the existing relationship between a Mexican tourist destination and a private company that offers health services with more than 25 years of presence in it. Methodology: Documentary and field research techniques were developed under a qualitative research approach using the semi-structured interview. Results: People who come to the clinic make the trip for health reasons and not as tourists, as expressed in much of the literature on medical tourism. Conclusions: The clinic under study operates detached from the tourist authorities, it is offered in the destination as a rehabilitation center, it is suggested to conceive the phenomenon as “trips for health reasons”, instead of health, medical or wellness tourism.
Health tourism in its medical aspect has taken a special interest in trends in the travel and tourism market. Objective: to establish the existing relationship between a Mexican tourist destination and a private company that offers health services with more than 25 years of presence in it. Methodology: Documentary and field research techniques were developed under a qualitative research approach using the semi-structured interview. Results: People who come to the clinic make the trip for health reasons and not as tourists, as expressed in much of the literature on medical tourism. Conclusions: The clinic under study operates detached from the tourist authorities, it is offered in the destination as a rehabilitation center, it is suggested to conceive the phenomenon as “trips for health reasons”, instead of health, medical or wellness tourism.
