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Hasbro Pulse

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"HasLab" redirects here. For the department of Hasbro, see HasLab (Hasbro department).
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"There are 195 countries in the world."
"Huh, I thought there were 34."

Hasbro Pulse is the current official Hasbro web store for the United States, United Kingdom, Canada (excluding Quebec), the entire European Union, Hong Kong, Singapore, Malaysia and Taiwan. Aimed specifically at adult fans, Pulse's product selection consists mostly of collector-focused toylines, such as Transformers: Generations.

Contents

History

The Hasbro Pulse name was originally used for the company's collector-focused news website, which launched on June 25, 2015.[1] Visitors who signed up to receive updates from Pulse were sent a free welcome package featuring, among other items, an exclusive variant cover of IDW Publishing's The Transformers (2012) #41.[2]

On February 15, 2019, one day before the start of New York Toy Fair 2019, Hasbro Pulse was relaunched as Hasbro's new web store, replacing the Hasbro Toy Shop website that had closed down the previous month[3] (Hasbro Toy Shop still remains as a store on eBay).

On June 26, 2020, Hasbro debuted the first Transformers themed "Fan First Friday" feature.

On August 31, 2020, Hasbro announced Hasbro PulseCon 2020, which happened on September 25 and 26[4] in lieu of any in-person convention during the COVID-19 pandemic.

On March 10, 2021, Hasbro Pulse opened its doors to the United Kingdom.[5]

On March 15, 2021, Hasbro announced Hasbro Pulse Fan Fest 2021, which happened on April 9.[6]

On August 20, 2021, Hasbro announced Hasbro Pulse Con 2021, which happened on October 22 and 23.

On August 28, 2021, the Hasbro Pulse YouTube channel uploaded the entire first season of The Transformers for free streaming. The remainder of the show was subsequently added to the channel at a rate of one season per week.

On November 10, 2021 the Hasbro Pulse YouTube channel began uploading a series of stop motion shorts to celebrate the 35th anniversary of The Transformers: The Movie.

On October 10, 2021, the Hasbro Pulse mobile app launched.[7]

On March 30, 2022, Hasbro Pulse opened its doors to Germany.[8]

On July 19, 2022, Hasbro announced Hasbro Pulse Con 2022, to be held September 30 and October 1.[9]

On September 21, 2022, Hasbro Pulse opened its doors to France, Spain, Italy and Austria.[10]

On May 6, 2023, Hasbro Pulse opened its doors to Hong Kong, Singapore and Malaysia.[11]

On July 12, 2023, Hasbro Pulse opened its doors to the remainder of the European Union (Belgium, Bulgaria, Croatia, Cyprus, the Czech Republic, Denmark, Estonia, Finland, Greece, Hungary, Ireland, Latvia, Lithuania, Luxembourg, Malta, the Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, and Sweden).[12]

On July 26, 2023, Hasbro Pulse opened its doors to Taiwan.[13]

Livestreams

Virtual conventions

Hasbro PulseCon 2020 Logo.jpeg

Due in no small part to the onset of the COVID-19 pandemic, the Hasbro Pulse YouTube page has become the default venue for Hasbro's fan oriented conventions from 2020 onward, including:

Fan First Friday

FanFirstFriday logo.jpeg

Fan First Fridays are streaming events that originally started on Hasbro Pulse's Facebook and eventually, their YouTube channel, where Hasbro employees reveal new toy product and other merchandise for one of their various toy-lines—typically from franchises like G.I. Joe, Transformers and Star Wars. Transformers streams are primarily for exclusive toys, though mass-retail products and other merchandise are occasionally revealed, namely Studio Series. Fan First Fridays also occasionally share in-universe insight, such as what went down between Earthrise Runamuck and Runabout. Fan First Fridays were eventually given the more generic moniker "Transformers Fanstreams" after scheduling conflicts produced an untenable series of Fan First Ftuesdays and Fthursdays.

1027 Premium Events

Named after the street address of Hasbro's Rhode Island headquarters, the 1027 Premium Events have been annual streams that, naturally, occur on October 27. Most if not all of Hasbro's current "collector" brands are represented, including Transformers. They are nominally meant to be exclusive to Hasbro Pulse Premium subscribers, but as they are streamed on YouTube, there is technically nothing preventing anyone who has a link from watching them. And the archive goes up for everyone afterwards anyways, soooooo...

Additional livestreams and videos

Additional Hasbro Pulse streams and interviews relating to the Transformers brand occasionally occur outside of the Fan First Friday and Pulse Con umbrellas.

San Diego Comic-Con 2022

Singapore Comic Con 2023

WonderCon 2024

San Diego Comic-Con 2024

New York Comic Con 2024

Blogs

Hasbro Pulse Unboxed

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The blogger at work.

"Hasbro Pulse Unboxed" is a blog featured on the Hasbro Pulse website that provides designer interviews and various other behind the scenes articles, HasLab project updates, the occasional lore tidbit, and more. Transformers features on the blog have included:

HasLab Preview

As of some time in 2023, Hasbro Pulse spun updates on HasLab projects into their own, separate blog called "HasLab Preview" featuring all past HasLab posts as well as:

Unboxed, packed away

In a move of questionable intentionality, an aesthetic overhaul to the storefront portion of the site taken live in late July 2024 deleted en masse very nearly the entirety of both blogs, leaving the final update on the Deathsaurus campaign (now listed twice under different titles) as the sole Transformers related blog post left on the website.

List of exclusive toys

HasLab

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Look, you're gonna get stock photos. He's too big for a photography tent.

HasLab on Hasbro Pulse is a crowdfunding platform where fans can back ginormous collectors' products and other one-shot items that you wouldn't find at regular retail. Basically, they say "we'll make this thing if we get X number of preorders", and if that preorder goal is met, they make the thing (charging buyers right away once the actual crowdfunding part of the campaign is over). Often there are "stretch goals" where, if even larger numbers of preorders get placed, more items are added to the product, like extra accessories or even whole figures. And then in roughly a year's time, the finally-finished product gets shipped out to buyers.

If the thing doesn't get the needed minimum number of preorders in time? Well, it doesn't get made. Not every HasLab product has made it. As of early 2024, every Transformers campaign has been successful, though the first one, Unicron got a little bit of a time extension to make it over the finish line.

HasLab is not exclusive to Transformers and includes several other brands licensed by Hasbro and Hasbro Gaming, though Transformers is one of the more successful brands, never having failed to fund a project. The War for Cybertron Trilogy Unicron was the very first Transformers product available through HasLab and is so far the largest official Transformers toy ever made, even surpassing the other toys that once held that title by several inches.

Due to Hasbro Pulse only being available to those living in the United States, Canada, United Kingdom and some countries in Europe, Hasbro opens up availability to the wider world through online retailers, such as BigBadToyStore, and includes those sales as contributions to the total crowdfund. As for Japan, preorders adding to the tally can be made officially through TakaraTomy Mall.

As of November 2022, HasLab has been split off into its own department within the company distinct from any specific brand team, though representatives from the Transformers team remain present for relevant projects to consult and liaise with TakaraTomy.[16]

Transformers HasLab products
  • Victory / Legacy Deathsaurus
    (with Tigerchest, Eaglechest, Boater, and Pīpō)
  • Robots in Disguise 2001 / Legacy Omega Prime
    (Optimus Prime and Ultra Magnus with Autobot Bluebolts)
    		•
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    Star Saber
    Or you could pick... WHAT'S IN THE BOX.

    This item is currently scheduled for release, but is not yet available at mass retail.

    Omega Prime (currently in production phase, projected release in Fall 2025)


    Non-Transformers HasLab products
    		Failed Non-Transformers HasLab products

    Hasbro exclusives

    Originally planned to debut at San Diego Comic-Con 2020, the Quintesson Pit of Judgement was eventually made available on Hasbro Pulse for Hasbro PulseCon 2020 after the San Diego convention was cancelled due to the coronavirus pandemic.

    War for Cybertron Trilogy
    		Prime 10 Year Anniversary Collaborative
    QuintPitOfJudgment.jpeg

    Child's Play Aron.jpg
    If you build it, they will play.

    This toys & merchandise-related article is a stub.
    You can help Transformers Wiki by expanding it.

    What's needed: Robosen Optimus Prime, Shattered Glass Collection, Legacy A Hero Is Born

    TakaraTomy exclusives

    Some TakaraTomy exclusives were later made available on Hasbro Pulse. All the toys come in additional black external slipcases that prominently feature their Hasbro Pulse ID number, proclaim the content is an "authentic TakaraTomy product as sold in Japan", but do not mention the figure's name anywhere.

    Golden Lagoon Generation Selects[17]

    Masterpiece Edition

    		Masterpiece Movie Series

    Child's Play Aron.jpg
    If you build it, they will play.

    This toys & merchandise-related article is a stub.
    You can help Transformers Wiki by expanding it.

    What's needed: Masterpiece, Premium Finish, Beast Wars Again, Dramatic Capture Series, more probably

    Partner exclusives

    In March 2021, Hasbro launched the Partner Exclusives lineup, in which exclusive toys to other stores would be available on Pulse in limited quantities. For unknown reasons, Robot Enhanced Design Cheetor and Arcee were given a $3.12 USD upcharge to their original MSRP. Each entry in their respective toyline is ordered from oldest to most recently added.

    R.E.D. [Robot Enhanced Design] Earthrise War for Cybertron Trilogy Vintage Beast Wars

    Child's Play Aron.jpg
    If you build it, they will play.

    This toys & merchandise-related article is a stub.
    You can help Transformers Wiki by expanding it.

    What's needed: Legacy Walmart Exclusives, Buzzworthy Silverstreak & Studio Series 86, Legacy Wreck N' Rule Collection, Kingdom Red Alert & Amazon Exclusives

    References

    1. ↑ Hasbro Pulse is LIVE ... get info directly from Hasbro
    2. ↑ Hasbro Pulse Welcome Packages Arriving Now
    3. ↑ Hasbro Pulse is the New HastroToyShop with Preorders on New MPs, Siege and More
    4. ↑ "2 epic days. All your favorite brands. Reveals. Exclusives. And SO 👏 MUCH 👏MORE 👏. This is the one virtual event you do not want to miss! (for US & CAN fans only) https://t.co/Z3hPBrl3ez #HasbroPulseCon #HasbroPulse #Hasbro https://t.co/UUojPvRSVe"—Hasbro, Twitter, 2020/08/31
    5. ↑ Hasbro Pulse UK Creative Launch on Facebook
    6. ↑ "The HYPE is real, fans! Tune in Friday, April 9th, beginning at 11:00am ET for the FIRST EVER #HasbroPulse Fan Fest! Gear up for product reveals, interactive experiences, & more from your favorite brands. You don't want to miss this! https://t.co/h1zhXUZbwS #HasbroPulseFanFest https://t.co/y3KLNJnCzY"—Hasbro, Twitter, 2021/03/15
    7. ↑ https://www.facebook.com/hasbropulse/posts/4904847126214856
    8. ↑ "It is official! #Hasbro Pulse is now live in #Germany! As with #HasbroPulse in US, Canada and UK, Hasbro Pulse Germany will feature exciting new product releases and host programs specifically for the collector community! https://t.co/XFbCteKCGy https://t.co/zWvDglatVx"—Hasbro Pulse, Twitter, 2022/03/30
    9. ↑ "We're excited to announce HASBRO PULSE CON is BACK! Save the date - Friday September 30th and Saturday October 1st. Register to stay in the loop at https://t.co/cnihyz08Nq https://t.co/JrmvDgXVA4"—Hasbro Pulse, Twitter, 2022/07/19
    10. ↑ "Exciting news, EU fans! The #HasbroPulse expansion continues and we are now LIVE in France, Spain, Italy, and Austria! We are so pumped to be able to bring Hasbro Pulse to more fans worldwide, and just in time for #HasbroPulseCon2022! https://t.co/B3SgUaYFuQ"—Hasbro Pulse, Twitter, 2022/09/21
    11. ↑ "Exciting news! The #HasbroPulse expansion continues and we are now LIVE in #HongKong, #Singapore, and #Malaysia! We are thrilled to be able to bring Hasbro Pulse to more fans worldwide. http://sg.hasbropulse.com http://my.hasbropulse.com http://hk.hasbropulse.com"—Hasbro Pulse, Twitter, 2023/05/06
    12. ↑ "Exciting news for our fans in the EU! 🌍 We're thrilled to announce that #HasbroPulse is expanding its reach into all countries. Now you can order your favorite products from Hasbro Pulse and have them shipped directly to your doorstep! See http://eu.HasbroPulse.com for more!"—Hasbro Pulse, Twitter, 2023/07/12
    13. ↑ "More exciting news! Fans in Taiwan, #HasbroPulse is now live and ready to add to your growing toy collection! Shop your favorite brands and more! Head over to http://tw.HasbroPulse.com now to check it all out!"—Hasbro Pulse, Twitter, 2023/07/26
    14. ↑ Isabella Weiss was also present at the panel, but did not make it into the four minutes of footage before the stream died. RIP.
    15. ↑ This was a delayed upload of the Transformers panel streamed remotely at Singapore Comic Con 2023 on [[December 9] and 10, 2023.
    16. ↑ November 29, 2022's Hasbro Pulse Transformers Fanstream on YouTube, with Ben MacCrae and Evan Brooks.
    17. ↑ Kraken and Abominus were given ID numbers blatantly out of order with their reveal date—why this happened is entirely unknown.
    18. ↑ The TakaraTomy ID number is MP-55 but for whatever reason, Hasbro Pulse went with MP-51+ for their listing.

    External links

    Retrieved from "https://tfwiki.net/mediawiki/index.php?title=Hasbro_Pulse&oldid=1794175"
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