Elisa Kristiani

Content is a new way of doing promotions that have various forms, such as videos and images. This research discusses the process of creating content created by a key opinion leader. The person who acts as the key opinions leader is the owner of his own business. This research aims to find out the planning, ideas or concepts prepared by a key opinion leader, in addition, this research also aims to find out what content is suitable for promotional activities. The theories used in this study are advertising, social media, marketing content, key opinion leaders, two-stage communication, diffusion of innovation and opinion. The method used is case study with qualitative approach and using interview, observation, and documentation techniques. The results of this study can be known that the content created by a key opinion leader must be diverse in order to attract the attention of the audience. The diversity of content produced must have a clear purpose, so that later the message can be conveyed properly and the goal can be achieved. Content created by engaging business owners directly will increase credibility in the business. Therefore, it can be concluded that the creation of a content must be diverse, informative, educational. While content involving its own business owners will increase high credibility.

Penelitian ini mengkaji work engagement ditinjau dari sepuluh tipe personal values dan karakteristik demografis dengan subjek penelitian yaitu guru-guru Sekolah Dasar Negeri (SDN) di Kecamatan Jabiren Raya (N=133). Data penelitian diambil dengan menggunakan Skala adaptasi Short Schwartz’s Values Survey dan skala adaptasi Utrecht Work Engagement Scale Student 17 (UWES-SS 17). Hasil penelitian menunjukkan terdapat tujuh tipe values yang memiliki hubungan terhadap work engagement yaitu power (r=0,439;p=0,00), achievement (r=0,414;p=0,00), hedonism (r=0,483;p=0,00), stimulation (r=0,326;p=0,01), universalism (r=0,304;p=0,00), benevolence (r=0,157;p=0,03) dan tradition (r=0,175;p=0,02). Sedangkan tipe values self-direction (r=0,058;p=0,25), conformity (r=0,054;p=0,26), dan security (r=0,138;p=0,05) tidak menunjukkan hubungan dengan work engagement. Selanjutnya work engagement ditinjau dari jenis kelamin, dimana tidak terdapat perbedaan work engagement antara laki-laki dan perempuan (t=-0...