Papers by Seymur M. Guliyev
RePEc: Research Papers in Economics, Sep 5, 2013
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Annals of Marketing Management & Economics, 2015
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Social Science Research Network, 2016
Azerbaijani Abstract: Olkə iqtisadiyyatinin əsas sənayelərindən biri yeyinti sənayesidir və Azərb... more Azerbaijani Abstract: Olkə iqtisadiyyatinin əsas sənayelərindən biri yeyinti sənayesidir və Azərbaycan Respublikasinin yeyinti sənayesidə olkə iqtisadiyyatinin əsasini təskil edən sənayelərdəndir. Azərbaycan mustəqilliyini əldə etdikdən sonra digər sənayelər kimi yeyinti sənayesi də inkisaf etməyə basladi. Məhz bunun nəticəsində Azərbaycanin yeyinti və qida sənayesinin idxaldan asililigi getdikcə azalmaga baslamisdir. Azərbaycanin təbii resurslarinin bollugu yeyinti sənayesini stimullasdirir. Olkə rəhbərliyinin dəstəyi ilə mutəmadi olaraq təsdiq edilən dovlət proqramlari və təskil edilən yeyinti və qida sərgiləri olkənin yeyinti sənayesinin sabit və adekvat ərzaq təklifinin formalasdirilmasina, səmərəli istehsal və satis infrastrukturunun yaradilmasina, ərzaq məhsullarinin keyfiyyətinə nəzarət sisteminin təkmilləsdirilməsinə və hər bir vətəndasin ərzaq təhlukəsizliyinin təmin olunmasina yonəldilmisdir.English Abstract: Food industry is one of the main industries of a country economy, hence food industry is one of the fundamental industries of Azerbaijan economy. After Azerbaijan gains its independency, food industry started to develop like other industries. As a result of it, dependency on import started to decrease. Having great natural resources encourage country’s food industry. Frequently confirmed state programs and organized food exhibitions by the government allow forming an adequate product supply, creating effective production and sales infrastructure, improving controlling systems for product quality and food security for each citizen of the country.
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Social Science Research Network, 2016
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The main goal of each firm in the market economy is to produce the products based on the demand o... more The main goal of each firm in the market economy is to produce the products based on the demand of the consumers, sell those products and get profit. To realize this goal the firms use several technics such as advertising, marketing, direct sales, public relations, and communication types. Most of owners of the firms think that the more products of high quality they produce the more successful they will be and earn more profits. But it must not be forgotten that to deliver the ready goods to consumers in the correct shape, at the correct price and to the correct place is as important as to produce them. That is why the efficiency and effectiveness must be realized together.In this article we will try to stop on effectiveness and reveal its importance for the firms. Thus,when marketing a definite product, first of all, it must be taken into consideration the region where the product is expected to be sold, the socio-pyschological condition of the public of that region, fiscal condition, the processes in the country and etc.
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SSRN Electronic Journal, 2016
According to Kotler (2014), a brand is defined as “a name, sign, term, design, symbol or combinat... more According to Kotler (2014), a brand is defined as “a name, sign, term, design, symbol or combination of them which is intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competitors”. Brakus et al., (2009) further discuss that brand can be defined as “a label designating ownership by a firm, which we experience, evaluate, have feeling towards and build associations with to perceive value.” Definitions show how companies use their brands to be recognized by their customers and differentiate from their rivals in the industry. These differences can be either functional, tangible or rational those related to product performance. Kotler and Keller (2006) suggest that there are some differences as well, like symbolic, emotional or intangible that is related to what a brand represent.
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SSRN Electronic Journal, 2016
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SSRN Electronic Journal, 2015
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SSRN Electronic Journal, 2013
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SSRN Electronic Journal, 2013
ABSTRACT Sometimes the word of "leader" is used as a synonym of "manag... more ABSTRACT Sometimes the word of "leader" is used as a synonym of "manager." Whereas, if we compare them, we can see that they are not same. In fact, Leader and manager have influencing skills on other peoples’ ability, direct to be active, but there are different factors under these effects. Manager is a legal person. S/he has a legal authority and manages the company. S/he is an authority person of the company and represents the interests of the head of the company. Leader is an informal part of the group, s/he doesn’t have a legal authority, but leader can provide everything to people in order to do something in the frame of the rules. Both leader and manager do similar activities: they stimulate and control the group members and set the relationships and actions among partners.Bəzən, "rəhbər" sözü "menecer" sözünün sinonimi kimi istifadə edilir. Halbuki, biz onları müqayisə etsək, görə bilərik ki, onlar heç də eyni məna kəsb etmirlər. Əslində, Rəhbər və menecer digərlərinin qabiliyyətinə təsir etmək, fəal olmaları üçün onlara istiqamət göstərmək bacarığa malikdir, lakin bu məhfumların fərqli tərəfləri var. Menecer hüquqi şəxsdir. O hüquqi səlahiyyətləri sahibdir və şirkəti idarə edir. Şirkətin məsul şəxsidir və şirkət müdirinin maraqlarını təmsil edir. Rəhbər isə qrupun qeyri-rəsmi üzvüdür, hüquqi imtiyazlara malik deyil, lakin qanunlar çərçivəsində digərlərinin fəaliyyət göstərməsi üçün hər bir şeyi təmin edə bilər. Həm rəhbər həm də menecer eyni işləri görür: onlar qrup üzlərinə stimul verir və onları idarə edir, tərəflər arasında əlaqələr və iş qururlar.
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SSRN Electronic Journal, 2013
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Science, Education and Innovations in the context of modern problems
Different perspectives are considered while evaluating branding strategies. Brand perception and ... more Different perspectives are considered while evaluating branding strategies. Brand perception and brand image are one of them. These two components of brand are necessary part of performance of the firm. Brand perception is analyzed as a mental association, and brand perception plays an important role in creating emotional connections with perspective consumers. Consumers also consider their attitude toward brands when choosing between competing brands. On the other hand, brand image is another significant factor having positive impact on consumers’ purchasing behavior. The main objective of the article is to conduct a research to look for the impact of brand perception and image on the buying behavior of consumers living in Azerbaijan. Author used questionnaire survey as data gathering method and nonprobability sampling method was a subject to determine the samples. 300 questionnaires were distributed and only 251 proper replies were collected during the 1 month and 10 days. Researc...
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SSRN Electronic Journal, 2017
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SSRN Electronic Journal, 2017
Adventure tourism is a quickly growing field in the industry, but is not commonly applying specia... more Adventure tourism is a quickly growing field in the industry, but is not commonly applying special marketing methods by the management. The prominent growth of travel industry has mounted into new directions within the tourist market. The whole concept of traveling has changed and consequently the applications of marketing need revision and adaptation. Adventure traveling is one of the young and growing sectors in tourism industry. The growing number of adventure travel providers has increased competition; however, the applied marketing methods are merely following the principles of regular travel marketing. Ultimately, the possibilities are so abundant, that the adventure travel market itself is developing even newer dimensions. Experimenting by an escapade is no longer a matter of back bagger spirited travelers, but varieties of new segments are consuming adventure journeys. This transformation entitles for a systematic analysis on effective marketing strategies, adapted from traditional service marketing concepts.
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MKTG: Marketing Manager Behavior (Topic), 2016
Corporate Social Responsibility, shortly CSR, the set of standards to which a company subscribes ... more Corporate Social Responsibility, shortly CSR, the set of standards to which a company subscribes so as to make its effect on society, has the potential contributing to sustainable improvement and poverty reduction in the world. In the beginning of the 1960´s there was an increase in the ethical aspects of business to an exceptional level. Unsafe products were sold in businesses, the environment was polluted, bribery occurred on an international scale was replaced by the pursuit for profit and power (Lantos, 2001). Thus, since the 1970´s the interest for social contributions not only focused on the productivity sector of an organization, but also on the welfare of employees, customers and other stakeholders as well as outside groups and the environment (IBID). Nowadays, CSR is broadly used by the companies in order to contribute to the development of society by implementing environmental, social and philanthropic projects. The purpose of the article is to gain deeper understanding of...
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Sustainability and Management
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Azerbaijani Abstract: Olkə iqtisadiyyatinin əsas sənayelərindən biri yeyinti sənayesidir və Azərb... more Azerbaijani Abstract: Olkə iqtisadiyyatinin əsas sənayelərindən biri yeyinti sənayesidir və Azərbaycan Respublikasinin yeyinti sənayesidə olkə iqtisadiyyatinin əsasini təskil edən sənayelərdəndir. Azərbaycan mustəqilliyini əldə etdikdən sonra digər sənayelər kimi yeyinti sənayesi də inkisaf etməyə basladi. Məhz bunun nəticəsində Azərbaycanin yeyinti və qida sənayesinin idxaldan asililigi getdikcə azalmaga baslamisdir. Azərbaycanin təbii resurslarinin bollugu yeyinti sənayesini stimullasdirir. Olkə rəhbərliyinin dəstəyi ilə mutəmadi olaraq təsdiq edilən dovlət proqramlari və təskil edilən yeyinti və qida sərgiləri olkənin yeyinti sənayesinin sabit və adekvat ərzaq təklifinin formalasdirilmasina, səmərəli istehsal və satis infrastrukturunun yaradilmasina, ərzaq məhsullarinin keyfiyyətinə nəzarət sisteminin təkmilləsdirilməsinə və hər bir vətəndasin ərzaq təhlukəsizliyinin təmin olunmasina yonəldilmisdir.English Abstract: Food industry is one of the main industries of a country economy...
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The twenty first century age has biggest changes on marketing strategies of organizations and ins... more The twenty first century age has biggest changes on marketing strategies of organizations and institutions. These changes help companies to be very competitive and sustainable in the complicated market. Rindell (2008) mentions that modern consumers survive in a world where purchase of goods and services is enormous and continuous. Success of companies already depends on the amount of information gathered with regards to the purchasing attitudes of consumers. Hess (et all, 2011) explains that companies are interested in developing strong and effective brands leading to long term and customer relationships. And it helps companies to survive.
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SSRN Electronic Journal
Marketers in tourism industry have to be careful in modern competitive market while satisfying ne... more Marketers in tourism industry have to be careful in modern competitive market while satisfying needs and want of the clients having great expectations, higher education, requiring high quality service. Hence, the companies offering different and alternative tourism services will develop the country’s tourism industry. Azerbaijan has very good opportunities for tourism services, activates and adventures as the country owns well-constructed tourism infrastructure, beautiful natural environment and hospitality values. Azerbaijan will get benefit by using these opportunities. Types of tourism will be differentiated, service supply will be developed, and alternative tourism fields will be enhanced for economic and social development of different regions of Azerbaijan. Adventure tourism is a niche market. Azerbaijan’s natural environment, cultural diversification allow country to develop tourism’s potential capacity. The rise in interest towards activity- based tourism has allowed many players to enter what is now a highly specialized and profitable market characterized by enormous variety of products such as hunting, bird watching trips, cycling trips, canoeing, hitchhiking, trekking etc. This study inquired the definitions and marketing requirements of adventure tourism and also examined how it is perceived by the tourists taking part in. Besides, this study investigated the effect of demographic, socioeconomic and trip related characteristics of tourists on the adventure trip types. For this purpose, the data used in this study was collected from incoming tourists to Azerbaijan. The results of this study highlight various implications for the future researches in adventure tourism marketing.
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Papers by Seymur M. Guliyev