✨Ad-free Browsing is becoming Tumblr Premium ✨

You read that right: We’re upgrading Ad-free Browsing to a bigger, better package—based on your feedback and wishes. We hope you like it!

So, what’s in the box?

Alongside the beloved ad-free dash, every month, Premium subscribers will get one free Blaze and a free item in TumblrMart (except Premium itself, and some of the badges you have to earn)—to gift or use for yourself—as well as increased posting and liking limits and early access to experimental features like Communities and Patio! All for $6.99/month or $69.99/year (that’s 15% off when paying annually).

Check it out!

Are you a current ad-free browser? You’ll get an email from us about the price change and have 30+ days to decide if you want to keep your subscription. In the meantime, you’ll have Premium at the current price. You can manage your subscription right now here.

Questions? Visit the Help Center or let us know over at Support.

Hi, Tumblr. It’s Tumblr. We’re working on some things that we want to share with you. 

AI companies are acquiring content across the internet for a variety of purposes in all sorts of ways. There are currently very few regulations giving individuals control over how their content is used by AI platforms. Proposed regulations around the world, like the European Union’s AI Act, would give individuals more control over whether and how their content is utilized by this emerging technology. We support this right regardless of geographic location, so we’re releasing a toggle to opt out of sharing content from your public blogs with third parties, including AI platforms that use this content for model training. We’re also working with partners to ensure you have as much control as possible regarding what content is used.

Here are the important details:

• We already discourage AI crawlers from gathering content from Tumblr and will continue to do so, save for those with which we partner. 
• We want to represent all of you on Tumblr and ensure that protections are in place for how your content is used. We are committed to making sure our partners respect those decisions.
• To opt out of sharing your public blogs’ content with third parties, visit each of your public blogs’ blog settings via the web interface and toggle on the “Prevent third-party sharing” option. 
• For instructions on how to opt out using the latest version of the app, please visit this Help Center doc. 
• Please note: If you’ve already chosen to discourage search crawling of your blog in your settings, we’ve automatically enabled the “Prevent third-party sharing” option.

If you have concerns, please read through the Help Center doc linked above and contact us via Support if you still have questions.

Happy 45th birthday to Dean Winchester, and goodbye to Tumblr Live. 

In the spirit of how we’ve all come to communicate the news here on Tumblr dot com, here’s this: As of today, January 24, 2024, Tumblr Live no longer exists.

What does this mean?

The Tumblr Live marquee will no longer appear at the top of your dashboards, the Live icon will be removed, and the snooze option will disappear from your settings. You will no longer be able to go live or watch streams. 

Questions?

Here’s an FAQ we’ve prepared for any questions you might have regarding your Live accounts and credits. If you have questions or concerns about this decision, email us at livesupport@tumblr.com, and we’ll send you some answers.

Thank you to all the streamers who joined us on this journey. We’ve very much enjoyed watching your LEGO building, wildlife streams, and live draws. And happy birthday, Dean.

Just popping in to tell you about all the nifty badges you can get to decorate your blog these days. You, too, could be the proud owner of The President’s Shoelaces (authentic, we promise), the Rainbow Crab, or the extra special Supporter Badge subscription that changes color as your support progresses. Here’s a full list of all the shiny knickknacks you can currently purchase from TumblrMart:

• Supporter badge: This is the big one. This is how you support Tumblr in an ongoing fashion. This badge changes color the longer you subscribe to support Tumblr, starting off with Steel and working towards a very shiny Oil Slick, which demonstrates you’ve reached the highest level of support for this lovely little corner of the internet you call home. Read more about this one here.
• Visionary, Literary, Shutterbug, Playlist, and Fashionista identity badges: We have a whole host of badges you can pin to your blog, leaving no one in the dark about your main passions. Are you an artist, a writer or reader, a photographer, a musician, or a style icon? Is your blog a curation of all your favorite art, writing, photography, music, or fashion? Then there’s a badge here for you! 
• The Color of the Sky: That old meme that curses your dash now and again? Yeah, you can now wear it on your blog to show off your mischievous side all year round. 
• The President’s Shoelaces: For when you want people to know you Know.
• Crabs: Regular or Rainbow, you choose. Just know that crabs are something of a Tumblr mascot now, and wearing them on your blog shows that you either  (1) love crabs, (2) participated in crab day on Tumblr on July 29, 2023, or (3) know what to do when the news goes November 5, 2020 on you. 
• Lunar badge: For all those who love the moon or simply need to know when they might not be sleeping well, this badge changes throughout the lunar cycle.
• Important Babylonian Checkmark: Show your solidarity with disgruntled customers throughout time and space with the help of this extra special checkmark.
• Hewie and Bones Halloween badges: Celebrate Tumblr’s national holiday in style. The Hewie and Bones badges bring that special Halloween feeling to your blog year-round. 

That’s all for now! Enjoy mixing and matching your badges to your heart’s content! What’s more, if you have an idea for a badge you’d like to see, get in touch with us, and we’ll see what we can do about that!

We originally introduced Post+ to uplift and support the vast swathes of incredible creators here on Tumblr. It was intended as a way for creators to offer content to their followers in a paid subscription format. 

Well, it didn’t land as we’d hoped. We’ve heard your feedback and monitored usage, and after much consideration, we’ve decided to remove Post+ from Tumblr.

Here’s the timeline:

• As of December 1, 2023, you will no longer be able to enable Post+ on your blogs. 
• Existing Post+ content will remain accessible through the end of this year. 
• In early 2024, we’ll remove the ability to create new Post+ content, and existing Post+ content will be marked as private. From then on, it’ll be up to each creator to determine whether they want to make those posts public.
• Subscribers will no longer be billed starting January 2024. If you subscribed using In-App Purchase from an iOS device, you’ll need to cancel your subscription manually to avoid being charged.
• You can read more about this change over here.

And, while Post+ is going away, Tipping is here to stay. You can enable Tipping via your Blog Settings on web (Account Settings on mobile). Once a blog has Tipping enabled, any original post can receive a Tip, with the money going directly to the creator. 

Oh hello! You asked for the ability to reply to posts from your secondary blogs. This post exists to tell you that we’ve made it possible for you to reply to posts from your secondary blogs. That is all. 

Just kidding. Some benefits of this:

• You can now reply to a post from your hyper-specific fandom secondary.
• You can now keep the conversation going without reblogging the same post over and over again.
• Your primary will remain hidden so you can communicate on posts from your secondary blog as if you were replying from a primary blog. Neat!

How do you do this, you might ask. On web and mobile, when you go to reply to a post, simply click or tap on your avatar, and select your secondary blog of choice from the list that appears.

If you experience any problems with this feature, please reach out to Support. If you have questions, message us on wip, and we’ll give you answers.

Many of you have asked for a way of supporting Tumblr that works like regular donations. Well, this is that, with a little whimsy thrown in for good measure. Imagine. A badge that gets shinier and shinier with your continued support—and helps Tumblr stay Tumblr. 

Enter the Tumblr Supporter badge. Part of a move towards a more user-led business model, this is a new auto-renewable subscription that allows you to wear your support of Tumblr in style. 

How it works:

The Tumblr Supporter badge is a special badge that works like a recurring donation subscription service. As a supporter, you get a specially designed badge based on how long you have been supporting Tumblr in this way. Your supporter badge will evolve from Steel to Copper, Gold, Platinum, and, eventually, Oil Slick. As your support continues, you will collect these badges at each milestone, to be displayed as you choose on any of your blogs.  

There are two subscriptions, monthly and yearly: 

• Monthly: Start at Steel and progress through the different badges at each milestone, eventually reaching the coveted Oil Slick.
• Yearly: Start at Platinum (it’s like you’ve jumped ahead a year. Look at you, cheating time). You’ll progress straight to Oil Slick at your next payment milestone after a year.

Pricing:

• Tumblr Supporter Monthly: $2.99
• Tumblr Supporter 3 Months: $7.99 ($1 OFF)
• Tumblr Supporter 6 Months: $15.99 ($2 OFF)
• Tumblr Supporter Yearly: $29.99 (15% OFF)

More details:

• This monthly or yearly subscription will renew automatically at each interval unless you choose to cancel. 
• If you cancel your subscription or a payment fails, you’ll still have your badge, but it won’t show up unless/until you restart your subscription. If/when you do so, you’ll pick up right from the badge level you were at when you ended your subscription.
• This is currently being rolled out for mobile and web in English. We’ll be rolling out to other territories in the coming weeks.

That’s all for now. We hope you enjoy this new badge as much as we enjoyed coming up with it, so we can keep making odd little tchotchkes for you to enjoy. Stay weird, Tumblr <3 

You may have noticed that we’ve launched a set of badges you can earn for your blogs through your actions on Tumblr—like the Top Poster Club, the Blazer, and the Generous Citizen. You’ll automatically earn (and be able to choose to display) these badges. If you’ve earned a badge, you’ll see it bubble up in the lower left corner of your dash:

You can now also display different purchased and earned badges in one row next to your blog name, in whatever order you like. Pick which order you like them in. Mix and match with your checkmarks. Or wear all your bling at once. Your call!

Here’s what that looks like:

And here’s how it works:

• To manage your badges on web, click the account icon, select a blog from the drop-down, and click “Blog Settings” from the menu. Click on the little pencil under your blog name to add, edit, or hide badges and checkmarks.
• On mobile, head to your blog, click on the little paint palette in the top right corner, and you’ll see the little pencil icon under your blog name. Click on the little pencil under your blog name to add, edit, or hide badges and checkmarks.
• Watch as they magically appear next to your username on the dash and your blog view.
• You can always choose not to show any badges—simply unselect them in the very same “Badges” view in your settings.
• It’s worth noting that some of the badges you can earn will only work on your primary, like the Generous Citizen, because you can only gift from your primary.
• To purchase a badge, head to the Tumblrmart icon and select “Badges” from the menu at the top.

There you go. Now everyone can see who you are on Tumblr! At a glance! Nifty.