Judit Trunkos
Judit Trunkos has a PhD from the University of South Carolina. In terms of research interests, Dr. Trunkos has been researching Soft Power, more specifically social trust’s influence on Soft Power instrument selection in Foreign Policy. In Comparative Politics her focus has been the democratization and consolidation of former communist states including Hungary and Russia.
In 2018 Judit received an APSA travel grant and she was nominated for IPSA’s Francesco Kjellberg Award for Outstanding Papers Presented by a New Scholar.
Supervisors: Dr. Robert Cox
In 2018 Judit received an APSA travel grant and she was nominated for IPSA’s Francesco Kjellberg Award for Outstanding Papers Presented by a New Scholar.
Supervisors: Dr. Robert Cox
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Papers by Judit Trunkos
Since the late 20th century, interstate war and hard economic power have become increasingly ineffective ways for both state and private actors to influence other countries and societies. They are being complemented and even replaced by soft power, or the attempt to influence how people in those countries and societies think and feel, to shape their perceptions and values rather than to control them directly. The ability to get what you want through what has been called “attraction” rather than coercion has been the definition of soft power since 1990 (Nye). Who ends up controlling the strongest soft power instruments, whether digital or more broadly cultural, can wield the most influence over citizens anywhere in the world. As this book points out, the new participants of this global race are not just state actors such as the United States, Europe, Russia and China, but also private entities like Netflix and Facebook. Without increased regulation of the digital sphere, those private actors with the tools of being able to capture millions of digital audiences will no doubt succeed in winning the soft power competition.
Since the late 20th century, interstate war and hard economic power have become increasingly ineffective ways for both state and private actors to influence other countries and societies. They are being complemented and even replaced by soft power, or the attempt to influence how people in those countries and societies think and feel, to shape their perceptions and values rather than to control them directly. The ability to get what you want through what has been called “attraction” rather than coercion has been the definition of soft power since 1990 (Nye). Who ends up controlling the strongest soft power instruments, whether digital or more broadly cultural, can wield the most influence over citizens anywhere in the world. As this book points out, the new participants of this global race are not just state actors such as the United States, Europe, Russia and China, but also private entities like Netflix and Facebook. Without increased regulation of the digital sphere, those private actors with the tools of being able to capture millions of digital audiences will no doubt succeed in winning the soft power competition.