Papers by Edy Sahputra Sitepu
Prosiding Seminar Nasional ABEC Ke-7 (7th Applied Business And Engineering Conference) : Revolusi Industri 4.0 dan Arah Baru Pergerakan PoliteknikAt: Politeknik Negeri Medan Volume: 7
This study aims to determine the effect of entertainment, irritation and informative value on an ... more This study aims to determine the effect of entertainment, irritation and informative value on an advertisement on social media YouTube, Facebook and Instagram towards the attitude of young consumers and their purchase intention directly and indirectly. This research was conducted on advertisements on YouTube, Facebook and Instagram social. The analysis approach was carried out using Structural Equation Modeling (SEM) and data was processed and analyzed with the help of AMOS version 22. The sampling technique used is non probability sampling with the type of purposive sampling. Data obtained directly from respondents who suit the characteristics of the population that has been determined by distributing questionnaires in the form of google form through social media. The number of samples used in this study were 261 respondents. The results of the study show that the informative value contained in advertisements on social media has a positive and significant impact on the attitude of young consumers. On the other hand, the irritation value on advertisements has a negative influence on the attitude of young consumers. The informative value of advertisement on social media has a positive and significant effect towards young consumers’ purchase intention.
Keywords: attitude; young consumers; purchase intention; advertisement; social media
Bookmarks Related papers MentionsView impact
International TVET Academic Research Conference 2020 (ITARC), 20 Februari 2020, Politeknik Nilai Negeri Sembilan MalaysiaAt: Politeknik Nilai Negeri Sembilan, 2020
The title of this research is “The Role of Intellectual, Emotional and Spiritual Intelligence tow... more The title of this research is “The Role of Intellectual, Emotional and Spiritual Intelligence towards Entrepreneurial Intention among TVET Student Indonesia and Malaysia”. The purpose of this study is to build a model of entrepreneurial intention influenced by exogenous and endogenous factors. Exogenous factors consist of intellectual intelligence, emotional intelligence, and spiritual intelligence. Whereas endogenous variables include attitudes towards being entrepreneurs, subjective norms, and perceived behavioral control. This research was conducted on students who are currently studying vocational education in Indonesia and Malaysia. Samples were taken by purposive random sampling totaling 800 responses to each in Indonesia and Malaysia. The data analysis was performed using structural equation models (SEM). The results of this study are all exogenous and endogenous variables significantly influence entrepreneurial intention directly and indirectly, except the emotional intelligence and spiritual intelligence directly and emotional intelligence variables through attitude toward entrepreneurship.
Bookmarks Related papers MentionsView impact
Prosiding International TVET Academic Research Conference 2020 (ITARC) 20 Februari 2020, Politeknik Nilai Negeri Sembilan Malaysia , 2020
This paper discusses the role of sustainable tourism development on tourist revisit intention. In... more This paper discusses the role of sustainable tourism development on tourist revisit intention. In this case, the study was conducted in the city of Medan (Indonesia) and Negeri Sembilan (Malaysia). The method used in this study was the Structural Equation Model (SEM) and the data were analyzed with AMOS 22 software. The purpose of this research is to know the factors affecting the desire of tourists to revisit intention to tourist destinations. Thus Governments and key stakeholders can implement the strategies and policies needed to increase tourists ' visits. The results showed, out of the seven variables affecting the revisit intention (RI), there were two statistically insignificant variables, such as economic aspect (B) and socio-cultural aspects (C) variables. In addition, there are two variables that negatively affect the revisit intention (RI) namely the management aspect variables (A) and environmental aspects (D) and both statistically have a significant influence.
Bookmarks Related papers MentionsView impact
Prosiding Seminar Nasional ABEC Ke-7 (Applied Business And Engineering Conference) - Revolusi Industri 4.0 dan Arah Baru Pergerakan Politeknik at Politeknik Negeri MedanVolume 7, 2019
This study analyzes how the influence of organizational culture and work motivation on the perfor... more This study analyzes how the influence of organizational culture and work motivation on the performance of human resources event organizers (case study on alumni of the D-IV MICE Study Program in Politeknik Negeri Medan. Furthermore, this study wants to analyze whether organizational culture and work motivation have a partial and simultaneous effect on the performance of human resources event organizers. The research method used is to use linear regression with SPSS software version 22. The results show that organizational culture and work motivation both partially and simultaneously affect the performance of human resources event organizers, so EO companies are recommended to always pay attention to culture organization and how to build positive work motivation.
Keywords: organizational culture, work motivation, event organizer’s work performance
Abstrak
Penelitian ini menganalisis bagaimana pengaruh budaya organisasi dan motivasi kerja terhadap kinerja sumber daya manusia event organizer (studi kasus pada alumni Program Studi D4 MICE Politeknik Negeri Medan. Penelitian ini bertujuan, untuk menganalisis apakah budaya organisasi dan motivasi kerja berpengaruh secara parsial dan simultan terhadap kinerja sumber daya manusia event organizer. Adapun metode penelitian yang digunakan adalah dengan menggunakan regresi linier dengan bantuan software SPSS versi 22. Hasil penelian menunjukkan bahwa budaya organisasi dan motivasi kerja baik secara parsial maupun simultan berpengaruh kepada kinerja sumber daya manusia event organizer, sehingga perusahaan-perusahaan EO direkomendasikan untuk selelau memperhatikan budaya organisasi dan bagaimana membangun motivasi kerja yang positif.
Keywords: budaya organisasi, motivasi kerja, kinerja event organizer
Bookmarks Related papers MentionsView impact
Prosiding Seminar Nasional ABEC Ke-7 (Applied Business And Engineering Conference) - Revolusi Industri 4.0 dan Arah Baru Pergerakan PoliteknikAt: Politeknik Negeri Medan Volume: 7, 2019
This study aims to explore the effect of Perceived Value, Perceived Risk and Perceived Quality on... more This study aims to explore the effect of Perceived Value, Perceived Risk and Perceived Quality on Purchase Intention directly and indirectly. Indirectly the three variables use the intervening variable Trust and Satisfaction. This research was conducted on online shop consumers such as Bukalapak, Tokopedia, Shopie and OLX. The analysis approach was carried out using Structural Equation Modeling (SEM) and the data was processed and analyzed with AMOS software version 22. The research sample was students of the Department of Commerce Administration Polmed, totaling 94 people with the sampling technique used was non-probability sampling with convenience sampling. The results showed exogenous variables perceived quality, perceived risk and perceived value affect purchase intention both directly and indirectly. While the variable perceived trust and perceived satisfaction can be intervening of the three exogenous variables to the purchase intention of students in buying online shop products. Penelitian ini bertujuan untuk mengeksplorasi pengaruh Perceived Value, Perceived Risk dan Perceived Quality terhadap Purhcase Intention secara langsung dan tidak langsung. Secara tidak langsung ketiga variabel tersebut menggunakan variabel intervening Trust dan Satisfaction. Penelitian ini dilakukan pada konsumen online shop seperti Bukalapak, Tokopedia, Shopie dan OLX. Pendekatan analisis dilakukan dengan menggunakan Structural Equation Modeling (SEM) dan data diolah dan dianalisis dengan bantuan software AMOS versi 22. Sampel penelitian adalah mahasiwa Jurusan Administrasi Niaga Polmed, berjumlah 94 orang dengan teknik pengambilan sampel yang digunakan adalah non probability sampling dengan jenis convenience sampling. Hasil penelitian menunjukkan variabel eksogen perceived quality, perceived risk dan perceived value berpengaruh terhadap purchase intention baik secara langsung maupun tidak langsung. Sementara variabel perceived trust dan perceived satisfaction dapat menjadi intervening ketiga variabel eksogen terhadap purchase intention mahasiwa dalam membeli produk-produk online shop.
Bookmarks Related papers MentionsView impact
IJASTE – International Journal of Applied Sciences in Tourism and Events , 2019
Medan City is currently designated as one of the 20 national tourism destinations that implement ... more Medan City is currently designated as one of the 20 national tourism destinations that implement Sustainable Tourism Development (STD) in Indonesia. The commitment to implement STD nationally is marked by the signing of the text of the Memorandum of Understanding (MoU) of 20 Regional Heads who are committed to implementing STD together with the Indonesian Ministry of Tourism. Furthermore, under the supervision of the Republic of Indonesia Ministry of Tourism, 20 existing Regencies / Cities made various improvements in each region so that they were finally eligible for STD certification from the STD international certification body. Medan City itself, through the Medan City Tourism Office, related to the implementation of the STD, has established a number of leading tourism destinations. It is hoped that in the future, Medan City will have tourist destinations that have received STD certification. This research was conducted to formulate a model of implementing sustainable tourism development in Medan with a total sample of 220 people spread over 11 leading tourist destinations in the city of Medan, samples were taken with a purposive random sampling technique. The research variables used include; sustainable management, socio-cultural benefits, economic benefits for the surrounding community, environmental benefits and the application of sustainable tourism. Data analysis was carried out with a structural model of the Structural Equation Model (SEM) with the help of Amos 22 software. The results showed that the management aspects, economic aspects, socio-cultural aspects of environmental aspects, and the impact of tourism directly and indirectly have a positive effect on the implementation of sustainable tourism in the city of Medan.
Bookmarks Related papers MentionsView impact
IJASTE – International Journal of Applied Sciences in Tourism and Events, 2019
As a priority destination, the Lake Toba area should immediately clean up so as not to lag behind... more As a priority destination, the Lake Toba area should immediately clean up so as not to lag behind compared to other destinations. One important indicator of the good governance of tourism in this priority destination is when the destination has run the management and development of tourism/destination with the principles of Sustainable Tourism Development (STD). According to Global Sustainable Tourism Council (GSTC) the principles that must be met, among others are; (1) demonstrating effective sustainable management, (2) maximizing social and economic benefit to the local community and minimizing negative impacts; (3) maximizing benefit to cultural heritage and minimizing negative impacts, and (4) maximize the benefit to the environment and minimizing negative impacts in accordance with Permenpar No .14/2016. Given the importance of STD implementation in the Lake Toba area, this research tries to assess and influence one of the important destinations in Lake Toba area, namely Taman Simalem Resort (TSR) located right on the edge of Lake Toba, Merek Sub District, Karo District. It is expected that by encouraging TSR in applying STD, TSR can become a local champion and become a model of STD application in Toba Lake Area.
Keywords: sustainable tourism, tourism development, STD criteria, resort.
Bookmarks Related papers MentionsView impact
Valid Jurnal Ilmiah, 2020
This study aims to produce a structural equation model of the development of entrepreneurial inte... more This study aims to produce a structural equation model of the development of entrepreneurial intention among students, especially the final year students in various higher education institutions in the city of Medan. The variables used are family environment, the environment around each as an exogenous factor, while personality factors, motives and intentions for entrepreneurship as endogenous factors. The personality factors and motives become intervening variables. The number of respondents was 240 people taken based on a purposive random sampling approach from 12 campuses in the city of Medan. It is hoped that this research can contribute a number of contributions and input to the formulation of local government policies in encouraging targets for achieving young entrepreneurial growth and minimizing the unemployment rate, especially in Medan City. The results showed that the variable family environment and surrounding environment directly had a positive effect on student entrepreneurial intention. The family environment and the surrounding environment directly have a positive effect on student entrepreneurial personality. The family and neighborhood environment directly has a positive effect on student entrepreneurship motives. The family environment and surrounding environment indirectly have a positive effect on student entrepreneurial intention through the intervening variable of entrepreneurial personality. The family environment and the surrounding environment indirectly have a positive effect on student entrepreneurial interest through intervening variables of personality and entrepreneurial motives. Abstrak Penelitian ini bertujuan menghasilkan model permsamaan struktural dari pengembangan minat berwirausaha di kalangan mahasiswa, khususnya mahasiswa tingkat akhir di berbagai institusi pendidikan tinggi di Kota Medan. Variabel-variabel yang digunakan adalah lingkungan keluarga, lingkungan sekitar masing-masing sebagai faktor eksogen, sementara faktor kepribadian, motif dan niat untuk berwirausaha sebagai faktor endogen. Adapun faktor kepribadian dan motif menjadi variabel intervening. Jumlah responden ini adalah 240 orang yang diambil berdasarkan pendekatan purposive random sampling dari 12 kampus di Kota Medan. Diharapkan, penelitian ini dapat menyumbangkan beberapa kontribusi dan masukan bagi penyusunan kebijakan pemerintah daerah dalam mendorong target pencapaian pertumbuhan wirausaha muda dan meminimalisir tingkat pengangguran khususnya di Kota Medan. Hasil penelitian menunjukkan bahwa variabel Lingkungan Keluarga dan Lingkungan Sekitar secara langsung berpengaruh positif terhadap Minat 1 Penulis Koresponden. edy.sitepu@polmed.ac.id
Bookmarks Related papers MentionsView impact
International Journal of Indonesian Education and Teaching (IJIET), 2020
This article analyses the need for Industry 4.0 HR competencies. The study was conducted at sever... more This article analyses the need for Industry 4.0 HR competencies. The study was conducted at several tertiary institutions in Medan, where the sample was determined by purposive random sampling. The variables used in this study include; a) sense-making, b) social intelligent, c) novel and adaptive thinking, d) cross-cultural competency, e) computational thinking, f) new-media literacy, g) transdisciplinary, h) design thinking, i) cognitive load management, j) virtual collaboration. Furthermore, the data were analyzed using the Confirmatory Factor Analysis approach. The output of this research is expected to provide input and strategies for universities in strengthening the quality of the fresh graduated HR output produced. The results of this study indicate that based on the results of Confirmatory Factor Analysis, the ten variables used have a positive relationship between variables and can be an estimator to see how fresh graduated human resources are ready to face industry 4.0.
Bookmarks Related papers MentionsView impact
Proceeding International Seminar of Islamic Studies (INSIS) Universitas Muhammadiyah Sumatera UtaraAt: Medan - Universitas Muhammadiyah Sumatera Utara, 2019
This paper manifests an intentional student entrepreneurship intention model. The purpose of this... more This paper manifests an intentional student entrepreneurship intention model. The purpose of this study is to build a model of entrepreneurial desire influenced by exogenous and endogenous factors. Exogenous factors consist of intellectual intelligence, emotional intelligence, creativity, moral obligation, and social support. Whereas endogenous variables consist of attitudes towards entrepreneurship, subjective norms, and perceived behavioral control. This research was conducted on students who are studying at the final level from various higher education institutions in Medan. Samples were taken by purposive random sampling totaling 466 students. The data analysis was performed using path analysis and structural equation model (SEM) with Amos Version 22 software. The results of this study indicate that exogenous variables, including intellectual intelligence, emotional intelligence, creativity, moral obligation, and social support, affect directly or indirectly. towards endogenous entrepreneurial intention variables for final year students in Medan. The attitude variable toward entrepreneurship, subjective norm, and perceived behavioral control in this study can be intervening for the variables of intellectual intelligence, emotional intelligence, creativity, moral obligation, and social support in influencing the final level of entrepreneurial intention in Medan City.
Bookmarks Related papers MentionsView impact
Dengan menggunakan data time series untuk rentang waktu 1980-2000 dan lebih jauh menemukan bahwa ... more Dengan menggunakan data time series untuk rentang waktu 1980-2000 dan lebih jauh menemukan bahwa inflasi di Sumatera Utara dipengaruhi oleh pengeluaran pemerintah, investasi, jumlah kredit yang disalurkan bank umum, ekspor netto, kurs (Rp/US$) dan ekspektasi masyarakat. Dari sejumlah variable tersebut. Secara umum hasil estimasi memperlihatkan bahwa total pengeluaran pemerintah (X1), kredit yang disalurkan oleh bank-bank umum (X3), ekspor netto (X4), dan kurs rupiah terhadap dollar AS (X5) mempunyai pengaruh yang signifikan secara statistik terhadap perkembangan inflasi (I) di Sumut. Sedangkan total investasi (X2) dan inflasi tahun sebelumnya (X6) tidak memberikan pengaruh yang signifikan secara statistik, oleh Edy Sahputra Sitepu D0300553
Bookmarks Related papers MentionsView impact
940502021 Drs.Djoto Ginting, MA ; Dra.Friska Sipayung, Msi
Bookmarks Related papers MentionsView impact
Industri MICE dewasa ini mengalami perkembangan pesat di Indonesia, hal ini ditandai dengan terpi... more Industri MICE dewasa ini mengalami perkembangan pesat di Indonesia, hal ini ditandai dengan terpilihnya Indonesia sebagai tempat dan host pelaksanaan berbagai event internasional. Berbagai kegiatan MICE di tanah air umumnya terkonsentarasi di 10 kota utama seperti: Jakarta, Bali, Bandung, Yogyakarta, Makassar, Surabaya, Medan, Manado, Semarang dan Batam. Tulisan yang berjudul “Tinjauan Tentang Konsep Pengembangan Industri MICE di Kota Medan” ini secara khusus mencoba menganalisis tentang keberadaan industri MICE di Kota Medan dan menelaah kebijakan dan konsep yang telah disiapkan dalam rangka pengembangan MICE. Kajian dilakukan dengan menggunakan analisis deskriprif dan mengeksplorasi kebijakan-kebijakan yang mungkin dilakukan Pemerintah Kota Medan dalam mengembangkan potensi industri MICE yang ada dengan mempertimbangkan keinginan berbagai stakeholder penting yang terlibat. Dari hasil analisis diperoleh kesimpulan bahwa pegembangan MICE di Kota Medan sangat dipengaruhi oleh 1) dukungan kebijakan pemerintah dalam pemberdayaan dan MICE, 2) partisipasi dunia usaha (EO, PCE, PEO, Hotel, Restaurant, pengelola Convention) dan 3) partisipasi dunia pendidikan dalam menyediakan sumber daya manusia professional di bidang MICE.
Tinjauan Konsep Pengembagnan Industri MICE Kota Medan. Available from: https://www.researchgate.net/publication/269577210_Tinjauan_Konsep_Pengembagnan_Industri_MICE_Kota_Medan [accessed Mar 30, 2017].
Bookmarks Related papers MentionsView impact
Penelitian ini berjudul Analisis Penerapan Sustainable Tourism Development (STD) di Kota Medan. D... more Penelitian ini berjudul Analisis Penerapan Sustainable Tourism Development (STD) di Kota Medan. Dimana destinasi pariwisata yang dijadikan objek penelitian adalah destinasi pariwisata yang dipersiapkan oleh Dinas Kebudayaan dan Pariwisata Kota Medan sebagai destinasi yang akan mengikuti program sertifikasi STD dari Kementerian Kebudayaan dan Pariwisata. Kelima destinasi tersebut adalah Istana Mainum, Mesjid Raya, Tjong A Fie Mansion, Taman Buaya dan Gereja Annai Maria Valengkani. Insturmen yang digunakan untuk menilai implementasi STD di kelima destinasi tersebut adalah kriteria STD GSTC yang terdiri dari 4 section yakni, 1) effective sustainable management, 2) economic benefits to the host community, 3) benefits to communities, visitors, and culture dan 4) maximize benefits to the environment. Hasil penelitian menunjukkan bahwa score tertinggi dalam implementasi STD di Kota Medan adalah Gereja Annai Maria Valengkani, diikuti Istana Maimun, Mesjid Raya, Tjong A Fie Mansion dan Taman Buaya. Adapun dari kelima destinasi yang ada kriteria yang lebih banyak dapat dipenuhi, secara berurutan adalah 1) economic benefits to the host community, 2) benefits to communities, visitors, and culture, 3) effective sustainable management, dan 4) maximize benefits to the environment
Kata kunci: sustainable, torurism, development
Bookmarks Related papers MentionsView impact
Books by Edy Sahputra Sitepu
USU Press, 2011
Bookmarks Related papers MentionsView impact
Uploads
Papers by Edy Sahputra Sitepu
Keywords: attitude; young consumers; purchase intention; advertisement; social media
Keywords: organizational culture, work motivation, event organizer’s work performance
Abstrak
Penelitian ini menganalisis bagaimana pengaruh budaya organisasi dan motivasi kerja terhadap kinerja sumber daya manusia event organizer (studi kasus pada alumni Program Studi D4 MICE Politeknik Negeri Medan. Penelitian ini bertujuan, untuk menganalisis apakah budaya organisasi dan motivasi kerja berpengaruh secara parsial dan simultan terhadap kinerja sumber daya manusia event organizer. Adapun metode penelitian yang digunakan adalah dengan menggunakan regresi linier dengan bantuan software SPSS versi 22. Hasil penelian menunjukkan bahwa budaya organisasi dan motivasi kerja baik secara parsial maupun simultan berpengaruh kepada kinerja sumber daya manusia event organizer, sehingga perusahaan-perusahaan EO direkomendasikan untuk selelau memperhatikan budaya organisasi dan bagaimana membangun motivasi kerja yang positif.
Keywords: budaya organisasi, motivasi kerja, kinerja event organizer
Keywords: sustainable tourism, tourism development, STD criteria, resort.
Tinjauan Konsep Pengembagnan Industri MICE Kota Medan. Available from: https://www.researchgate.net/publication/269577210_Tinjauan_Konsep_Pengembagnan_Industri_MICE_Kota_Medan [accessed Mar 30, 2017].
Kata kunci: sustainable, torurism, development
Books by Edy Sahputra Sitepu
Keywords: attitude; young consumers; purchase intention; advertisement; social media
Keywords: organizational culture, work motivation, event organizer’s work performance
Abstrak
Penelitian ini menganalisis bagaimana pengaruh budaya organisasi dan motivasi kerja terhadap kinerja sumber daya manusia event organizer (studi kasus pada alumni Program Studi D4 MICE Politeknik Negeri Medan. Penelitian ini bertujuan, untuk menganalisis apakah budaya organisasi dan motivasi kerja berpengaruh secara parsial dan simultan terhadap kinerja sumber daya manusia event organizer. Adapun metode penelitian yang digunakan adalah dengan menggunakan regresi linier dengan bantuan software SPSS versi 22. Hasil penelian menunjukkan bahwa budaya organisasi dan motivasi kerja baik secara parsial maupun simultan berpengaruh kepada kinerja sumber daya manusia event organizer, sehingga perusahaan-perusahaan EO direkomendasikan untuk selelau memperhatikan budaya organisasi dan bagaimana membangun motivasi kerja yang positif.
Keywords: budaya organisasi, motivasi kerja, kinerja event organizer
Keywords: sustainable tourism, tourism development, STD criteria, resort.
Tinjauan Konsep Pengembagnan Industri MICE Kota Medan. Available from: https://www.researchgate.net/publication/269577210_Tinjauan_Konsep_Pengembagnan_Industri_MICE_Kota_Medan [accessed Mar 30, 2017].
Kata kunci: sustainable, torurism, development