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The objectives of this study are three fold. The first objective is to understand the underlying dimension of motivation for visiting various nature and culture based attractions in North Norway. The second objective is to cluster... more
The objectives of this study are three fold. The first objective is to understand the underlying dimension of motivation for visiting various nature and culture based attractions in North Norway. The second objective is to cluster visitors using their motivations. Finally, the study examines visitors’ characteristics and their overall quality of tourism experience (Pre-trip experience, En-route trip experience, and Destination on-site experience) across different markets. Factor analysis of motivation items resulted in four groupings of motivation factors: ‘Personal enrichment’, ‘Escape’, ‘Socialization’, and ‘Family togetherness’. Cluster analysis based on factor scores of the motivation items identified two segments. Segment Ⅰ included 161 respondents (28% of the sampled visitors); Segment Ⅱ contained 418 (72% of the sampled visitors). Two segments were examined and profiled with motivation, visitor’s demographic and behavior variables, and quality of tourism experience. The resul...
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Research Interests: Psychology and Tourism
The primary goal of this dissertation is to determine the relationship between the effects of tourism and stakeholders’ quality of life. Specifically, the research investigates stakeholders’ perception of the impact of tourism on their... more
The primary goal of this dissertation is to determine the relationship between the effects of tourism and stakeholders’ quality of life. Specifically, the research investigates stakeholders’ perception of the impact of tourism on their life domains, their satisfaction with life domains, and their overall life satisfaction. The relationships among these three components are examined. Depending on the types of stakeholders, their perceptions of and attitudes toward the impact of tourism and quality of life might be different. Therefore, the moderating effect of stakeholders’ perceptions of the impact of tourism in life domains and satisfaction with life domains is investigated. Accordingly, the study proposes three research questions: (1) Does the perception of tourism impact in life domains affect satisfaction with different life domains? (2) Does satisfaction with life domains affect overall QOL? (3) Does the perspective of different stakeholders have a moderating effect on the rela...
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This chapter addresses an important question: Do tourist communities with higher levels of quality of life (QOL) contribute to tourism development, and vice versa? Based on the research literature, the answer to this question is “yes, but... more
This chapter addresses an important question: Do tourist communities with higher levels of quality of life (QOL) contribute to tourism development, and vice versa? Based on the research literature, the answer to this question is “yes, but it depends.” Yes, tourism communities with higher levels of QOL do contribute to tourism development through a pull (rather than push) process (a concept well-known in the tourism literature). Such communities are attractive to tourists because they have good leisure facilities (rated high on food/beverage establishments, shopping malls, and other sports and recreation facilities), good lodging facilities (nice hotels and other lodging accommodations), good transportation facilities (good subways, trains, buses, taxis, etc.), reasonable cost of living (affordable goods and services), safe from crime (rated high on safety indicators such as low crime and high law enforcement), safe from environmental toxins (rated high on environmental well-being measures such as low water/air/land pollution), access to medical facilities (rated high on healthcare), etc. Based on the research literature, we make an attempt to explain the study findings by arguing that there is a reciprocal link between tourism development and QOL of host communities. We also demonstrate that the QOL effect is not always as strong and positive, which can be explained by a number of moderator effects. One important moderator is the carrying capacity of the community (the extent to which a community can accommodate large number of tourists with no adverse consequences). Other moderators are identified and discussed. Public policy implications of these relationships are also discussed.
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This chapter examines the connection between tourism area life cycle (TALC) and its effects on the quality-of-life (QOL) of destination communities. We posit that as destinations go through structural changes over time, the extent to... more
This chapter examines the connection between tourism area life cycle (TALC) and its effects on the quality-of-life (QOL) of destination communities. We posit that as destinations go through structural changes over time, the extent to which the dynamics of change affect the QOL of the resident community varies with the stages of the life cycle. The chapter consists of four major sections. After a brief introduction, the first section presents the concept of TALC and describes the development phases and the indicators that help understand tourism area development. The second section provides a brief discussion on the impact of tourism on the community in relation to TALC, which is then followed by the third section which focuses on the adjustment to change and maintaining the QOL of the community. Section four reviews related literature to support the relation between TALC and QOL of communities. The chapter ends with delineating critical issues for future research, outlining some of the difficulties moving forward, and formulating relevant policy implications that may help the researchers and destination management organizations to further examine the issues that may surround TALC and QOL connections.
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The primary purpose of this study is to examine the missing links between elderly tourists' quality of life and their travel motivation. Moreover, the study assumes that the elderly tourist's overall quality of life is affected by... more
The primary purpose of this study is to examine the missing links between elderly tourists' quality of life and their travel motivation. Moreover, the study assumes that the elderly tourist's overall quality of life is affected by five important life domain satisfactions: family life, health life, emotional well-being, material well-being, and leisure life by applying bottom-up spillover theory. Using a sample drawn from retired persons over the age of 65 in South Korea, a structural equation modeling approach was used to identify the relevant relationships between the five life domain satisfactions, overall quality of life, and travel motivation. The results reveal that satisfaction with family, health, emotional state, and leisure life positively influences satisfaction with overall quality of life. Overall quality of life is positively related to travel motivation in the elderly.
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ABSTRACT The purpose of this study is to better understand local residents’ support for tourism development by exploring residents’ perceived value of tourism development, life domain satisfaction (material/non-material), and overall... more
ABSTRACT The purpose of this study is to better understand local residents’ support for tourism development by exploring residents’ perceived value of tourism development, life domain satisfaction (material/non-material), and overall quality of life in their community. The study provides the theoretical and empirical evidence of the relationships among those constructs. Using a sample of residents from five different tourism destinations, the results of a structural equation modeling approach indicated that residents’ perceived value of tourism development positively affects non-material and material life domain satisfaction; thereby, it contributes to overall quality of life. Finally, overall quality of life is an effective predictor of support for further tourism development.
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The overall goal of this study is to explore the relative importance different groups of tourists give to the vacation experience phases (pretrip, en-route, and on-site experiences). By clustering the tourist by their motivation and... more
The overall goal of this study is to explore the relative importance different groups of tourists give to the vacation experience phases (pretrip, en-route, and on-site experiences). By clustering the tourist by their motivation and subsequently testing the relative importance given to the various trip phases, the idea is to get new knowledge in terms of quality perceptions of the different phases of a journey, not only on-site experiences for different tourist segments. The tourist journey is divided into three phases: pretrip experience, en-route trip experience, and destination on-site experiences. Factor analysis of motivation items resulted in four groupings of motivation factors: "Personal enrichment," "Escape," "Socialization," and "Family togetherness." Cluster analysis based on factor scores of the motivation items identified two segments. Segment I included 161 respondents (28% of the sampled visitors); Segment II contained 418 (72% ...
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Research acknowledges the tourist as imperative in creating experience value. Building on this premise, the present study offers an integrated approach to understanding tourists’ experience values and attempts to extend the theoretical... more
Research acknowledges the tourist as imperative in creating experience value. Building on this premise, the present study offers an integrated approach to understanding tourists’ experience values and attempts to extend the theoretical and empirical evidence of causal relationships between the motivation, involvement, and the experience value of the destination, hereafter called experience value. Using a sample drawn from tourists in Norway, the research model investigates relationships between the three constructs, using a structural equation modeling approach. The results indicate that motivation and involvement are linked to tourists’ experience value and motivation affects the level of involvement. In order to facilitate for tourists to cocreate experience value then, not only should the industry recognize experiences that tourists value but should also acknowledge motivation and involvement as essential in value creation for tourist experiences.
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ABSTRACT The medical tourism industry is a fast growing global niche market that generated $20 billion in income for destinations around the world. This study suggests and tests a mechanism to assess the medical tourism providers’... more
ABSTRACT The medical tourism industry is a fast growing global niche market that generated $20 billion in income for destinations around the world. This study suggests and tests a mechanism to assess the medical tourism providers’ perceptions about the tourists’ perceived important product attributes when selecting a medical tourism destination. The results indicate that the various medical tourism providers groups do not vary in their perceptions regarding 24 important attributes of the medical tourism product and that they all agree that tourists perceive the medical variables to be more important than the tourism related variables. Using the Korean market for data collection, the study’s additional contribution is providing insights for Korean government agencies, operators of medical tourism hospitals, policymakers, and marketers.
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PurposeThe study has three objectives. The first objective of this paper is to investigate the underlying dimensions of motivation for attending an international festival in Turkey and whether motivation will vary across six different... more
PurposeThe study has three objectives. The first objective of this paper is to investigate the underlying dimensions of motivation for attending an international festival in Turkey and whether motivation will vary across six different festival products (symphony, rock, world music, dance, ballet, and theater). The second purpose is to understand how festival attendees perceive the socio‐economic impacts of the festival and how these perceived impacts vary across different festival attendee groups. Finally, the study examines the overall satisfaction of festival attendees with respect to different festival products.Design/methodology/approachThe empirical data was collected by way of self‐administered questionnaires to obtain perceptions and motivations of 523 attendees in Eskisehir International Festival.FindingsThe results showed that there were significant differences in motivation among attendees from six different festival products. Duncan's multiple‐range tests were perform...
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This article reports a study testing the hypothesis that, compared with community residents who are not affiliated with the tourism industry, residents affiliated with tourism are likely to perceive tourism impact more positively, and the... more
This article reports a study testing the hypothesis that, compared with community residents who are not affiliated with the tourism industry, residents affiliated with tourism are likely to perceive tourism impact more positively, and the more positive their perceptions of tourism development, the more likely they feel satisfied with their lives. The study involved a survey of community residents of four tourist destinations in the United States. A total of 407 responses were used for data analysis. The results provided support for the notion that the influence of community residents’ perceptions of tourism impact and their life satisfaction is dependent on whether the residents are affiliated or not affiliated with the tourism sector.
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Purpose The purpose of this paper is to apply the multidimensional construct of green perceived value (GPV) to the buying behavior of green food products to enhance the understanding of consumer behavior intentions and explain the... more
Purpose The purpose of this paper is to apply the multidimensional construct of green perceived value (GPV) to the buying behavior of green food products to enhance the understanding of consumer behavior intentions and explain the formation of the intention to buy green food products. Design/methodology/approach This study adopted four GPVs (i.e. functional value, conditional value, social value and emotional value) and explored the relationships among GPV, attitudes and purchase intention. A total of 300 self-administered questionnaires were distributed, from which 253 usable responses were obtained. Findings The relationships between six constructs and 20 indicators were measured using structural equation modeling. All the underlying dimensions had a significant effect on consumers’ attitudes, significantly affecting their purchase intention. Originality/value Implications for future research and marketing strategies in the field of purchasing behaviors of green food products are ...
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본 연구는 심리학 분야에서 각광받고 있는 연구방법론인 암묵적 연관검사(Implicit Association Test: IAT)를 외식분야 연구에 적용하여 실제 외국인들의 한식에 대한 편견을 살펴볼 것이며 더 나아가 암묵적 연관검사로 측정된 암묵적 편견과 전통적 연구방법인 설문지 조사법으로 측정된 명시적 편견을 비교함으로써 보다 심층적으로 외국인의 한식에...
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This study was undertaken in the context of the increase in food service and the importance of understanding consumers’ preferences in terms of food involvement in the food service sector. Therefore, this study is was to identify... more
This study was undertaken in the context of the increase in food service and the importance of understanding consumers’ preferences in terms of food involvement in the food service sector. Therefore, this study is was to identify differences in attributes of take-out menus and the consumer’s level of food involvement. Based on previous studies, this study adopted five key attributes of take-out menus: price, taste of food, convenience, and nutrition, and food involvement as the extent to which people enjoy talking about food, entertain thoughts about food during the day, and engage in food-related activities. Valid responses were collected from 192 consumers who had used take-out food, and they were approached on the streets around shopping malls and restaurants. Although this study found no significant differences between the level of food involvement and price, convenience, or health, it did find differences between the level of food involvement and speed and taste. Findings contribute to advancing knowledge about consumers’ preferences in terms of involvement in the take-out food service sector.
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The objectives of this study are to apply the TAM using the addition of perceived information to individuals' behavioral intention to use the QR code for the food traceability system; and to determine the moderating effects of food... more
The objectives of this study are to apply the TAM using the addition of perceived information to individuals' behavioral intention to use the QR code for the food traceability system; and to determine the moderating effects of food involvement on the relationship between perceived information and perceived usefulness. Results from a survey of 420 respondents are analyzed using structural equation modeling. The study findings reveal that the extended TAM has a satisfactory fit to the data and that the underlying dimensions have a significant effect on consumers' intention to use the QR code for the food traceability system. In addition, food involvement plays a significant moderating function in the relationship between perceived information and perceived usefulness. The implications of this study for future research are discussed.