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Jang et al., 2013 - Google Patents

Deep sentiment analysis: Mining the causality between personality-value-attitude for analyzing business ads in social media

Jang et al., 2013

Document ID
9725676617430251586
Author
Jang H
Sim J
Lee Y
Kwon O
Publication year
Publication venue
Expert Systems with applications

External Links

Snippet

IT vendors routinely use social media such as YouTube not only to disseminate their IT product information, but also to acquire customer input efficiently as part of their market research strategies. Customer responses that appear in social media, however, are typically …
Continue reading at www.sciencedirect.com (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241—Advertisement
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q10/00—Administration; Management
    • G06Q10/10—Office automation, e.g. computer aided management of electronic mail or groupware; Time management, e.g. calendars, reminders, meetings or time accounting
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