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Pousttchi et al., 2006 - Google Patents

A contribution to theory building for mobile marketing: Categorizing mobile marketing campaigns through case study research

Pousttchi et al., 2006

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Document ID
9587458899242852265
Author
Pousttchi K
Wiedemann D
Publication year
Publication venue
2006 International Conference on Mobile Business

External Links

Snippet

Marketing experts consider the mobile device as an extremely promising marketing tool as it supports them to cope with their major challenge: getting time and attention from customers. Current mobile marketing research mostly covers success factors and acceptance analysis …
Continue reading at mpra.ub.uni-muenchen.de (PDF) (other versions)

Classifications

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