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Halldórsson et al. - Google Patents

A comparison of traditional and digital mediums' effect on reach and purchase intention

Halldórsson et al.

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Document ID
9465118566531936330
Author
Halldórsson B
Hölluson K

External Links

Snippet

The use of digital media marketing has been increasing rapidly with technological advances and marketers today are searching for new ways to reach their consumers and increase purchase intention. Digital media marketing can be described as the component of …
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