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Martínez-López et al., 2020 - Google Patents

Purchasing through social platforms with buy buttons: A basic hierarchical sequence

Martínez-López et al., 2020

Document ID
9446665834060522256
Author
Martínez-López F
Li Y
Feng C
Esteban-Millat I
Publication year
Publication venue
Journal of Organizational Computing and Electronic Commerce

External Links

Snippet

Buy buttons are a call-to-action feature directing viewers to a follow-up purchase page, which allows users to make direct and actual purchases through social platforms. This paper examines two different direct purchase behaviors (general purchase behavior and impulse …
Continue reading at www.tandfonline.com (other versions)

Classifications

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