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Thompson et al., 1997 - Google Patents

Gaining sustainable competitive advantage through strategic pricing: selecting a perceived value price

Thompson et al., 1997

Document ID
9432453314834237302
Author
Thompson K
Coe B
Publication year
Publication venue
Pricing strategy and practice

External Links

Snippet

Sustainable competitive advantage is recognized as a critical factor for survival in the turbulent environments of the 1990s. The limited use of pricing as a strategic tool to gain and hold competitive advantage has created an opportunity for companies willing to redesign …
Continue reading at www.emerald.com (other versions)

Classifications

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