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Karatum, 2018 - Google Patents

The effect of social media in marketing activities of smes in Turkey

Karatum, 2018

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Document ID
8835010556750617651
Author
Karatum S
Publication year

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Snippet

This study designed to answer the questions relevant to social media in marketing activities and its effects on SME's in Turkey. This study concerns the economy of Turkey. The emergence of social media with the technology of Web 2.0, it attracted both consumers and …
Continue reading at katalog.ticaret.edu.tr (PDF) (other versions)

Classifications

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    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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    • G06Q30/00Commerce, e.g. shopping or e-commerce
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    • G06Q10/00Administration; Management
    • G06Q10/06Resources, workflows, human or project management, e.g. organising, planning, scheduling or allocating time, human or machine resources; Enterprise planning; Organisational models
    • G06Q10/063Operations research or analysis
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    • G06Q50/00Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
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    • G06Q10/00Administration; Management
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    • G06Q10/00Administration; Management
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    • G06Q10/103Workflow collaboration or project management
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    • G06Q30/00Commerce, e.g. shopping or e-commerce
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