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Ghazvini et al., 2024 - Google Patents

The Role and Application of Artificial Intelligence in Neuromarketing Research Based on Electroencephalography

Ghazvini et al., 2024

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Document ID
8801762060481053632
Author
Ghazvini S
Nazari E
Salleh N
Baharun R
Publication year
Publication venue
International Journal of Academic Research in Business and Social Sciences

External Links

Snippet

Artificial Intelligence (AI) is a vital element of neuro-marketing research, which improves the process of identifying consumer preferences by using Electroencephalography technology. Employing AI algorithms allows marketers to record and decode brain signals elicited by …
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