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Divakar et al., 2005 - Google Patents

Practice prize article—chan4cast: A multichannel, multiregion sales forecasting model and decision support system for consumer packaged goods

Divakar et al., 2005

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Document ID
8296050030121416213
Author
Divakar S
Ratchford B
Shankar V
Publication year
Publication venue
Marketing Science

External Links

Snippet

We discuss the development and implementation of CHAN4CAST, a sales forecasting model, by pack size, category, channel, region, customer account and a Web-based decision support system (DSS) for consumer packaged goods. In addition to capturing the …
Continue reading at pubsonline.informs.org (PDF) (other versions)

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