Evensen et al., 2012 - Google Patents
AdScorer: an event-based system for near real-time impact analysis of television advertisements (industry article)Evensen et al., 2012
View PDF- Document ID
- 8270663131731957107
- Author
- Evensen P
- Meling H
- Publication year
- Publication venue
- Proceedings of the 6th ACM International Conference on Distributed Event-Based Systems
External Links
Snippet
The media measurement industry is in turmoil, with the old prediction-based models being challenged by more accurate measurement techniques, based on actual viewer behaviour drawn from much larger sample selections. As measurement methods converge across …
- 238000005259 measurement 0 abstract description 28
Classifications
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- G06Q30/00—Commerce, e.g. shopping or e-commerce
- G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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- G06Q30/00—Commerce, e.g. shopping or e-commerce
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- G06Q30/00—Commerce, e.g. shopping or e-commerce
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