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Kahle, 1997 - Google Patents

The real‐time response survey in new product research: it's about time

Kahle, 1997

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Document ID
7827490043469870369
Author
Kahle L
Publication year
Publication venue
Journal of Consumer Marketing

External Links

Snippet

The real‐time response survey can be viewed as a dialectic elaboration of the focus group and the sample survey, incorporating some of the advantages of each and producing a program of research quickly. An evaluation of the methodology shows its predictive utility …
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Classifications

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