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Kolhede et al., 2023 - Google Patents

Price elasticity in the performing arts: a segmentation approach

Kolhede et al., 2023

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Document ID
7779564675064894545
Author
Kolhede E
Gomez-Arias J
Maximova A
Publication year
Publication venue
Journal of Marketing Analytics

External Links

Snippet

Our article examines price sensitivity between subsegments of performing arts consumers. This study contributes to the literature in two ways: first, by the more comprehensive manner in which performing arts consumers are segmented and, second, by comparing subgroups …
Continue reading at www.researchgate.net (PDF) (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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