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Besanko et al., 2003 - Google Patents

Competitive price discrimination strategies in a vertical channel using aggregate retail data

Besanko et al., 2003

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Document ID
7528348560021238529
Author
Besanko D
Dubé J
Gupta S
Publication year
Publication venue
Management Science

External Links

Snippet

We explore opportunities for targeted pricing for a retailer that only tracks weekly store-level aggregate sales and marketing-mix information. We show that it is possible, using these data, to recover essential features of the underlying distribution of consumer willingness to …
Continue reading at www.kellogg.northwestern.edu (PDF) (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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