Habash et al., 2020 - Google Patents
Factors influencing the intention to buy over-the-counter medicines: empirical studyHabash et al., 2020
View HTML- Document ID
- 7278292530225430437
- Author
- Habash R
- Al-Dmour H
- Publication year
- Publication venue
- International Journal of Pharmaceutical and Healthcare Marketing
External Links
Snippet
Purpose This study aims to examine the antecedent factors (internal and external) that influence intentions to buy over-the-counter (OTC) medicines in Jordan. Design/methodology/approach A conceptual framework was developed based on consumer …
- 239000000820 nonprescription drug 0 title abstract description 59
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