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Habash et al., 2020 - Google Patents

Factors influencing the intention to buy over-the-counter medicines: empirical study

Habash et al., 2020

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Document ID
7278292530225430437
Author
Habash R
Al-Dmour H
Publication year
Publication venue
International Journal of Pharmaceutical and Healthcare Marketing

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Purpose This study aims to examine the antecedent factors (internal and external) that influence intentions to buy over-the-counter (OTC) medicines in Jordan. Design/methodology/approach A conceptual framework was developed based on consumer …
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