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Salo, 2014 - Google Patents

Single-serve ice cream packaging: packaging structures enhancing brand

Salo, 2014

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Document ID
7106619216999823550
Author
Salo A
Publication year

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Snippet

The thesis focuses on packaging structures and branding; discussing the role packaging plays in brand identity. In today's crowded marketplaces brands must fight to differentiate themselves from the competition by offering unique product experiences. As most products …
Continue reading at www.theseus.fi (PDF) (other versions)

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING; COUNTING
    • G06Q—DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241—Advertisement
    • G06Q30/0251—Targeted advertisement

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