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Li Kam Wa, 2001 - Google Patents

The critical success factors of customer relationship management (CRM) technological initiatives

Li Kam Wa, 2001

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Document ID
7101498521935788701
Author
Li Kam Wa P
Publication year

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Snippet

Customers are any organizations' best assets. As an increasing number of organizations realize the importance of becoming more customer-centric in today's competitive economy, they are also discovering that they must deliver knowledge about their customers, products …
Continue reading at spectrum.library.concordia.ca (PDF) (other versions)

Classifications

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