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Shriver et al., 2022 - Google Patents

Demand expansion and cannibalization effects from retail store entry: A structural analysis of multichannel demand

Shriver et al., 2022

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Document ID
6393317611423296881
Author
Shriver S
Bollinger B
Publication year
Publication venue
Management Science

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Snippet

In this paper, we investigate the demand response of a firm's existing customers to retail store entry and which aspects of the response are demand-expanding and which cannibalize online sales. The empirical goal of the paper is to separately identify the effects …
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