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Ganesha et al., 2020 - Google Patents

Integrated Discounting Framework for Indian Brick-and-Mortar Retailers

Ganesha et al., 2020

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Document ID
5864674579578824610
Author
Ganesha H
Aithal P
Kirubadevi P
Publication year

External Links

Snippet

Since the time online retailing format started getting consumer acceptance in India, consumers now have wider options available for them to buy a product at a discounted price and notably, as online stores in India are following the product discounting as one of the key …
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