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Yeung, 2016 - Google Patents

A review of data mining techniques for research in online shopping behaviour through frequent navigation paths

Yeung, 2016

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Document ID
5816497932335144940
Author
Yeung W
Publication year

External Links

Snippet

Knowing how consumers navigate online shopping web sites enables retailers to not only better design their sites for navigation but also place buying recommendations at strategic points and personalise the flow of content. Frequent navigation paths can be derived from …
Continue reading at commons.ln.edu.hk (PDF) (other versions)

Classifications

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