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Jaakkola et al., 2015 - Google Patents

Experience co-creation in financial services: an empirical exploration

Jaakkola et al., 2015

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Document ID
5565214114306459489
Author
Jaakkola E
Helkkula A
Leena Aarikka-Stenroos D
Ponsignon F
Klaus P
Maull R
Publication year
Publication venue
Journal of Service Management

External Links

Snippet

Purpose–The purpose of this paper is to explore how financial services (FS) organizations manage the customer experience. It aims to establish what practices are used, to articulate the role of the FS context in influencing the choice of practices, and to identify how these …
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