Jaakkola et al., 2015 - Google Patents
Experience co-creation in financial services: an empirical explorationJaakkola et al., 2015
View PDF- Document ID
- 5565214114306459489
- Author
- Jaakkola E
- Helkkula A
- Leena Aarikka-Stenroos D
- Ponsignon F
- Klaus P
- Maull R
- Publication year
- Publication venue
- Journal of Service Management
External Links
Snippet
Purpose–The purpose of this paper is to explore how financial services (FS) organizations manage the customer experience. It aims to establish what practices are used, to articulate the role of the FS context in influencing the choice of practices, and to identify how these …
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