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Buttle, 1997 - Google Patents

ISO 9000: marketing motivations and benefits

Buttle, 1997

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Document ID
5483119927833239765
Author
Buttle F
Publication year
Publication venue
International journal of quality & reliability management

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Snippet

Reports a survey of the largest‐ever national survey of the international quality management system, ISO 9000 (BS EN ISO 9000), which has been installed in 95,000 companies internationally. Specifically, reports the marketing considerations which motivate companies …
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Classifications

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    • G06Q10/00—Administration; Management
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    • G06Q99/00—Subject matter not provided for in other groups of this subclass

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