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Owusu Berko, 2025 - Google Patents

The intersection of behavioral economics and data science in personalizing consumer experiences and maximizing revenue optimization

Owusu Berko, 2025

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Document ID
5147063132619682725
Author
Owusu Berko L
Publication year
Publication venue
International Journal of Engineering Technology and Management Sciences

External Links

Snippet

The convergence of behavioral economics and data science has revolutionized how businesses personalize consumer experiences and optimize revenue generation. Traditional economic models assume rational decisionmaking; however, behavioral …
Continue reading at www.researchgate.net (PDF) (other versions)

Classifications

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