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Zard et al., 2023 - Google Patents

Targeted advertising and consumer protection law in the European Union

Zard et al., 2023

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Document ID
4766534476754655501
Author
Zard L
Sears A
Publication year
Publication venue
Vand. J. Transnat'l L.

External Links

Snippet

Targeted advertising is the primary revenue stream for the largest online platforms that act as the internet's gatekeepers, such as Alphabet and Meta. The financial incentives drive targeted advertising towards maximizing the efficiency of algorithmically matching …
Continue reading at papers.ssrn.com (PDF) (other versions)

Classifications

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